Alibaba released a bumper harvest festival "Agricultural Action Action" and jointly sold 1,000 counties to sell specialty agricultural products

On September 13, the launching ceremony of the Golden Autumn Consumption Season of the Ministry of Agriculture and Rural Harvest Festival was held in Beijing. Alibaba released the "Agricultural Act" for the Harvest Festival at the scene. During the Golden Autumn Consumption Season, more than 1,000 unique agricultural products will be launched in more than 1,000 counties. Essence

At the scene, related companies demonstrated the achievements of farmers in recent years. In the Alibaba exhibition area, the reporter tasted the special agricultural products from many counties such as Li County, Lingshan, Guangxi, and Yongshun, Hunan, and learned about the new results of digitalization from the dining table to the land. It's even more drum.

"Origin to help farmers is our biggest highlight this year." Said Xiang Huangmei, vice president of Alibaba Group, said, "Alibaba actively responds to the call for farmers to help farmers in the Harvest Festival of the Ministry of Agriculture and Rural Affairs, and integrates the group involved in the production, supply and sales of the entire industry chain. For business, carry out the four major actions of 'consumer Xingnong' '' 'of Farmers'' '', Industrial Strong Farm '' '' Science and Technology Xingnong, "to join forces to create special agricultural products in more than 1,000 counties across the country, so that folks and consumers are more affordable."

Figure 1 Alibaba helps the "four major actions" of the harvest festival

In -depth research and development of new technologies in origin, Ali's "industrial strong farmer" knot results

"China is the hometown of kiwi, but it has been taken away by foreign brands because of the unable to achieve scale '." Zhai Shujia, an agricultural digital technician of Alibaba, introduced. "Now we set up a research and development center to overcome this technical problem For more than 600 farmers in Shaanxi martial arts, the average income of about 25,000 yuan per household, these kiwi will also come to consumers through the Alibaba -Drop channel. "

Public information shows that my country's kiwi planting area is 13 times that of New Zealand, but the benefits are far from the difference. Taking 2019 as an example, my country's kiwi planting profit is about 3500-4,000 yuan per mu. New Zealand's Jiapei kiwi gold fruit income is 40,000 yuan per acre, and the gap is 10 times.

In order to solve this problem, Alibaba Digital Agriculture establishes the Agricultural Science and Technology Center to carry out the "instant kiwi" technology research and development through measures such as controlling the quality of raw materials, research and development of hardware equipment, and digitalization of the entire industrial chain. This year, only 4 million kg of wi -mall of kinetic kiwi will be produced in the martial arts of Shaanxi this year.

Figure 2 Alibaba's agricultural digital technician Zhai Shujia is sharing an instant kiwi technology

The reporter learned at the scene that food kiwi has been listed on many channels such as vegetables, Hema, and Darunfong. At the same time, Hema and RT -Mart will carry out bumper harvest festivals around 800 stores across the country around the country, and consumer farmers will be carried out; Tao cuisine will promote characteristic and low -carbon agricultural products among 200 cities and 1 million community regiments across the country.

Brand+design+marketing, digitization allows folks to pockets a little bit

Shaanxi Yijun Apple, Yunnan Lancang Coffee, Hunan Yongshun Spicy Sauce ... On the Alibaba exhibition area, some packaging design of both upper grade and local culture attracted the attention of visitors.

"Everyone looks at this Apple's packaging actually borrowed the art of Yijun's paper -cutting art." Wang Shangnian, a special commissioner in Yijun Rural Rejuvenation in Yijun, said, "In fact, today I still represent the brothers and sisters of more than 20 rural specialists who have failed to go to the scene. They are actively preparing for the harvest festival to help the local folks' good goods sell them all over the country. "

Wang Shangnian introduced it was the Apple of Shaanxi Yijun. The outer packaging was designed by the Alibaba Public Welfare Designer Team. Last year, the sales increased by 30 million yuan. This is composed of more than 1,000 public welfare designer teams. In 2020, the "Finding Beautiful" project for brand designs for the countryside was launched. In terms of brigades and other aspects, it is "special Gat" for rural resources.

Figure 3 Alibaba Rural Special Commissioner Wang Shangnian shows the results of public welfare design results

In 2021, 832 poverty alleviation counties sold 128.1 billion yuan on the Alibaba platform, an increase of over 16%year -on -year. During this year's harvest festival, Ali Public Welfare and Digital Villages will jointly live with Taobao to continue to bring goods to more than 50 key counties. At the same time, Ali Public Welfare will also create a beautiful harvest festival offline county ceremony in Yongshun, Hunan, Zhangbei and other places in Hunan, showing the beauty of the countryside through the live broadcast of the entire network.

Bring a affordable bumper harvest for users in the two places

The reporter learned at the scene that the 14 business departments involved in Alibaba during the Harvest Festival this year involved the production, supply, and sales of the entire industry chain. The key activities will cover more than 1,000 special agricultural products of more than 1,000 counties. A number of stores, the heads of hundreds of thousands of communities, and 8 online businesses have brought a affordable harvest festival for users in the two places.

"Volkswagen knows that platform companies' actions in rural rejuvenation are mainly to promote consumption." Hu Glacier, a researcher at the Institute of Rural Development of the Chinese Academy of Social Sciences, said, "In fact, many platform companies have penetrated into origin in recent years, and they have made many industries in the county. Brand marketing and other work, use numbers to increase their income to folks. "

"This year we clearly proposed to do the 'marketing rich farmers' 'industrial strong farmers'." Xiang Huangmei introduced, "At the same time, tens of millions of new farmers on the Ali platform are buying agricultural and farmers. Nong's' provides better services for it. "

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