The company mainly asked car companies to call consumers and send text messages to earn money before the meeting.

The car companies that you have frequently received, investigating, investigating, and returning calls, almost supporting a listed company.

Relying on providing customers such as Volvo, BMW, Mercedes -Benz and other car companies to provide customers' research, return or send marketing SMS, etc., but the capital has been close to listing on the Shenzhen Stock Exchange. However, on the day before the meeting, on the evening of September 5, the sponsor of the sponsor Guoxin Securities Co., Ltd. revoked the influence of the sponsorship. According to the relevant procedures, the Shenzhen Stock Exchange's submitted to the Municipal Party Committee reviewed the application for the issuance and listing of Wedu shares.

The prospectus shows that the main business of only capital includes CRM (customer relationship management) marketing, retail counseling, and digital marketing. Among them, CRM marketing is its main source of revenue. The calls and short video business in this business segment contribute more than 200 million yuan in revenue to Wedu shares from 2019 to 2021.

However, in the process of impacting the IPO, only the GEM positioning and business legality of Wedu also were frequently asked by the exchange.

Data source: Reporter sorted out pictures of pictures of Yang Jing

GEM positions have been questioned many times

Wedu, which helps car companies to call consumers and send text messages as the main business. The road to break through the IPO is not smooth.

The prospectus shows that only the capital shares mainly meet the needs of the industry's well -known large -scale brand customer as the core, and focus on CRM strategy consulting, CRM digitalization, data analysis and mining, creative design, operational services and retail counseling to the main line of customer relationship management (CRM). One is to provide brand customers with innovative CRM solutions for integrated technology, data and operation services.

From 2019 to 2021, the operating income of Weidu shares was 195 million yuan, 209 million yuan, and 261 million yuan, respectively; net profit of home mother was 48.8516 million yuan, 63.7753 million yuan, and 67.1172 million yuan.

From the perspective of the main business composition, the main business income of only capital is mainly derived from the three sections: CRM marketing, retail counseling and digital marketing. Among them, CRM marketing has the highest proportion of revenue. 77.42%and 76.13%.

The most important revenue of CRM marketing business sections of only capital actually comes from customer communication services including calls, short video messages, online customer service and mail business.

From 2019 to 2021, the customer communication business revenue of Weidu shares was 58.772 million yuan, 85.555 million yuan, and 84.0497 million yuan, respectively. Among them, the call business is the main source of income. During the reporting period, only the revenue brought by the call business was 47.854 million yuan, 74.551 million yuan, and 77.6673 million yuan. The income brought by short video messages and online customer service also exceeds one million yuan.

From 2019 to 2021, the two business of only calling and short video letters brought more than 200 million yuan in revenue to Wedu.

In comparison, during the same period, the R & D expenses of Wedu shares were RMB 3.2617 million, 2.8341 million yuan, and 5.4018 million yuan, respectively. The cumulative research and development costs in the three years was only 11.497 million yuan. R & D investment accounted for 1.67%, 1.36%, and 2.07%of operating income. The prospectus shows that as of the date of signing, only the capital shares have only two patent rights.

Under such data, the GEM positioning of Wedu has been questioned many times.

Announcement disclosed in April 2022 showed that in the first inquiry of the exchange, the exchanges requested that Wei Du shares to supplement the relevant situation of its "three innovations and four news". It also requires the sponsors to have a growth and entrepreneurial enterprise for growth, whether it meets the positioning of GEM for supplementary verification.

Four months later, on August 1, Wei Du shares also disclosed his reply to the second round of inquiries on the exchange. In the second round of inquiries, its GEM positioning was once again followed: "The issuer is identified as the reasonable innovation and entrepreneurial enterprise that conforms to the positioning of the GEM, and whether there is a clear contradiction in the disclosure of the relevant information." The company is also required to analyze its "three innovations and four new" situations in a plain and objective language.

Facing the exchanges twice, only the capital and the sponsor Guoxin Securities stated in the response that the issuer belongs to a growth innovation and entrepreneurial enterprise, which is in line with GEM positioning.

It is worth noting that the influence of the sponsor of Guoxin Securities, the sponsor of Wedu shares, and the day before listing. The former reason is that the Shenzhen Stock Exchange's investment banks, quality control, kernel leaders, and sponsor representatives of eight sponsoring institutions who have not been responsible for their duties in the GEM issued their duties have not been in place.

In this interview, the Shenzhen Stock Exchange mentioned: "Some sponsors do not understand the main service innovation -type growth enterprises in GEM, and a few declared enterprises do not meet the GEM 'Sanchuang" Four New' requirements. Take the initiative to withdraw or be rejected. "

Relevant regulations have an impact on the industry

The main customers of Weidu shares are head car companies.

From 2019 to 2021, Wedu's sales revenue for the top five customers was 159 million yuan, 172 million yuan, and 216 million yuan, respectively, accounting for 81.48%, 82.23%, and 82.67%of the current operating income.

For companies such as Wedu Co., Ltd. relying on large customers, whether it can successfully retain the success rate of large customers and open up new customers has a great impact on performance.

However, from the main business of Weidu, the threshold of replacement thresholds is not high. The customer communication business of only capital includes calling, calling, short video, online customer service and email services. According to the needs of brand customer needs, the company can realize customer relationship management such as submerged visits, product research, new customer greeting care, and membership information transmission through foreign calls and other methods. Rev. and processing of front and after -sales consultations, consumer complaints, etc. From the perspective of the top five customers, from 2019 to 2021, among the top five customers of only capital, in addition to the continued growth of Volvo and BMW, the sales revenue of Mercedes -Benz, Volkswagen, SAIC -GM, and Jaguar Land Rover fluctuated.

Among them, SAICS has become the third largest customer of Weidu in 2019 for sales of 22.5219 million yuan. By 2020, the company will disappear in the top five customers list and enter again in 2021, but the contribution sales will only be 984.27 10,000 yuan. The sales of Jaguar Land Rover in 2019 and 2020 were 16.418 million yuan and 16.747 million yuan, respectively. In 2021, Jaguar Land Rover disappeared on the top five customers.

In addition, the customer's communication business involves the acquisition and use of many consumer personal information. With the implementation of the "Personal Information Protection Law", in the inquiry of Weidu shares, it also mentioned the issue of its business legality and compliance several times.

According to the "Notice of the Ministry of Industry and Informatization on Strengthening the Business Management of Call Center" (Ministry of Industry and Information Technology [Shin Management [2020] No. 81), the business call center business, through contracts and agreement agreement, can provide instant return visits after user consent, and can provide instant return visits and Information consulting and other telephones call the service, but it is not allowed to provide commercial marketing calls to call the service.

Regarding the provisions of whether the outer call business in the "customer communication business" in Weidu Co., Ltd. violates the call center that is not allowed to provide business marketing calls to call the service, the exchange does not ask.

Wei Du shares also responded that according to the background and relevant regulations issued by the above "notification", the "commercial marketing telephone" involved should be understood as the purpose of achieving direct sales, which mainly sells specific services and products to users, and products, and products, and products, and products, and products, and products, and products, and products, and products, and products, and products, and products, and products, and products, and products, and products, and products, and products, and products, and products, and products, and products, and products, and products, and products, and products, and products, and products,,,, Usually there are problems such as obtaining user information and harassment. The call of the company's customer communication business belongs to the real -time return visits and information consultation with the consent of the user, which is substantially different from the aforementioned commercial marketing telephone.

However, Zhao Baodong, a partner and practicing lawyer of the Guangdong Shengtang Law Firm, believed in a written interview with the reporter of the Daily Economic News that the regulations of the Ministry of Industry and Information Technology did not define the specific category of commercial marketing or the purpose of "direct sales". Usually, it is usually. Understand, this "research" nature is not "non -profit". The essence is to serve the commissioner and is part of the sales behavior. Therefore, it should be defined as commercial marketing.

In addition, in the "Customer Communication Business" around Weidu, the relevant data or personal information obtained during the development of the outside call of the external call, and the user agreement and privacy policy before the external call to obtain the user's user agreement, privacy policy, etc. Whether the consent and authorization are legal and compliant, have been inquired by the exchange.

Attorney Zhao Baodong believes that according to Article 14 and Article 21 of the "Personal Information Protection Law", when dealing with personal information, the brand needs to obtain the user's clear authorization. If the brand's processing method is changed, it is also necessary to be clearly authorized for changes. If the brand is entrusted to handle or use relevant information, it also needs to entrust the clear consent of the individual users. Whether it complies with the law, it is necessary to judge in combination with relevant business documents.

He also said that if the company's business involved personal information processing complies with the provisions of the personal information protection law, its corresponding compliance workload is very large. At the moment, personal protection awareness has gradually increased, and it can be reasonably inferred that personal information that the company can use or processed in these business models should also be very limited.

The "Personal Information Protection Law" was formally implemented in November 2021. What impact will it have to bring in companies that conduct call centers such as calling and text messages?

Zhao Baodong believes that the implementation of the "Personal Information Protection Law" has strengthened the protection of personal information, and the degree of standardization of the call center business has undoubtedly made new requirements. For operators who want to violate personal information, it is undoubtedly a devastating blow, and this blow will continue to advance with the in -depth implementation of legal norms and the increasing awareness of personal rights.

However, on the other hand, it is also a new opportunity for companies that can achieve better balance between personal information protection and compliance business and carry out business in a compliant way. Only from the perspective of personal information protection and the benign balance of corporate interests and public interests, can companies go further.

Daily Economic News

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