During the Mid -Autumn Festival holiday, Xiamen's online consumption turnover is expected to reach 100 million yuan

Large department store

The sales of 8 large department stores of 8 large department stores monitored were 250.993 million yuan, an increase of 76.22% year -on -year

E -commerce

The turnover of the four e -commerce companies that focus on monitoring is 65.7942 million yuan, an increase of 66.65% year -on -year

Gourmet company

The turnover of 22 food and seafood in Fujian cuisine and seafood has increased by more than 6 times year -on -year

Dining line

The consumption turnover of the catering line is expected to reach 100 million yuan, accounting for 39.4% of the total operating amount

■ Many shopping malls in our city carried out a series of consumer activities to create a "strong gravity" of consumption during the Mid -Autumn Festival holiday.

When visiting the mall, buying good things, buying on the mobile phone online, giving coupons to enjoy food ... How much did everyone "lose weight" in the Mid -Autumn Festival holiday just passed? According to the Municipal Bureau of Commerce yesterday, the Mid -Autumn Festival holiday showed that the consumer market in Xiamen showed a rise in the overall recovery trend.

"Shop the economy" shows strong vitality. Under the guidance of the Municipal Bureau of Commerce, the city's multi -party linkage organized a number of theme planning such as "Quanmin Yue Shopping", "2022 Xiamen Consumption Festival", "2022 Xiamen Sports Fashion Consumption Season", and guided the mall to carry out a series of consumer activities to create a series of. Consumption "strong gravity". Data show that during the Mid -Autumn Festival holiday, the sales of eight large department stores in the city's key monitoring were 25.993 million yuan, an increase of 76.22%year -on -year.

"House Economy" has become a new highlight of the consumer market. According to statistics, during the Mid -Autumn Festival holiday, the turnover of the four e -commerce companies in Xiamen reached 65.7942 million yuan, an increase of 66.65%year -on -year.

"Tongue Economy" activates the catering market during the holiday, adding another fire to consumption. According to the monitoring statistics of key catering companies, on the day of the Mid -Autumn Festival, a number of brand catering companies increased by more than doubled year -on -year. The three -day turnover during the Mid -Autumn Festival holiday increased by more than 50%year -on -year. So, what are the "protagonists" of Xiamen's Mid -Autumn Festival? Monitoring data shows that the city's 22 food companies that focus on Fujian cuisine and seafood have increased by 6 times the year -on -year increase in the Mid -Autumn Festival holidays.

It is worth mentioning that the new consumption and new models continue to flourish, and many catering companies use new media marketing to increase the popularity. According to estimates, during the Mid -Autumn Festival holiday, the consumption turnover of catering online is expected to reach 100 million yuan, accounting for 39.4%of the total operating amount.

In addition, 2022 China Xiamen Mid -Autumn Festival Tourism Carnival has carried out the two major theme lines of "Lucky Lucky" and "Love Fighting" on overseas social media platforms through creative videos, poster promotion, wonderful information release, online Mid -Autumn Festival folklore. On the event, let overseas travel to share the joy of Mid -Autumn Festival, and at the same time show the life of Xiamen Chaoshi.

Xiamen Evening News reporter Wu Jia Liu Jiaying Picture/Reporter Chen Lixin

- END -