Good guests Shandong Shandong 丨 The first batch of Shandong "Good Pin" appeared in the first half of the year, and the second batch will be launched in a timely manner

It has been half a year since the launch of the first batch of "Good Pin Shandong" brand in March this year. In this six months, 223 selected brands from the fields of manufacturing, consumer goods, agricultural products and other fields have gained full exposure. With its own strong quality and the continuous investment in Shandong's "Good Pin Shandong" brand, the first batch of brand influence has continued to increase, and the consumer structure is upgraded.

At the same time, the brand building of "Good Pin Shandong" is also helping Shandong from a large brand to a strong brand province. In the future, with the continuous innovation of the content, communication, and marketing promote.

Gathering "good products"

Shandong brand "Tian Tuan" debuted

Although Shandong Province is a large brand province, the brand is scattered in various departments and systems. It does not form a aggregation effect. It is not a strong brand province. The brand cognition of products and services, so it is urgent to build its own regional public brand.

In order to strengthen the construction of public brands in Shandong regional, the work report of the Provincial Government in 2020 clearly proposed a key task of building a "good product Shandong" brand system. In February 2021, the "Several Measures on Promoting High -quality Development" of "Good Products and Sharing" Good Pin Shandong "was issued, and proposed to build" good product Shandong "products, enterprises, industry, regions, and geographical signs" 4+1 "brand system.

Since then, after the whole year's intensive work, on March 2nd this year, the first 223 "good product Shandong" brand finally "released".

From the perspective of large categories, these "good products" mainly come from manufacturing, consumer goods, and agricultural products. Based on this, it is divided into household appliances; new generation of information technology; high -end equipment; high -end chemicals; new energy and new materials; medical care, cultural and educational products, crafts and related products; Aquatic products; grain and its by -products; edible vegetable oil, condiments, peanut products; baked foods and health foods; vegetables, fruits, edible fungi and their products; regional products and other 14 categories.

Judging from the list, the selected brands generally highlight the evaluation indicators such as quality, innovation, brand, benefits and green development. They have the characteristics of high quality, high social awareness, and large market influence. The connotation shows the "good product Shandong" and daily consumption of the daily consumption of the masses and the development results of the new and old kinetic energy conversion in Shandong Province.

Enter the exhibition

Tell the story of Shandong Good Pin

After the first batch of "Good Pin Shandong" list was released, Shandong made a series of efforts to share sharing around the "Haopin Shandong" brand. According to the previous deployment, the progress meeting, set up a "good product Shandong" display window in the exhibition area to create a "good product Shandong" brand image, lead the "good product" enterprise to spread the Qilu culture, and tell the story of Shandong's story is the main form of promotion. one.

From July 7th to 11th, the 28th China Lanzhou Investment and Trade Fair (referred to as the "Lan Fair") was held in Lanzhou City. Pin Shandong's "brand participation, while showing the brand image to the outside world, also provides business cooperation opportunities for related brands.

On August 21st, the 6th China Lailer (Shandong) Expo has just ended in Jinan. At this exhibition, Dong'e Ejiao and Texas chopped chickens and many other "good product Shandong" brands appeared to show the quality of good quality and telling good stories.

While frequently entered the high -specification exhibition, the cities in Shandong also spared no effort to promote the local "good product Shandong" brand. For example, on May 26, Weihai officially launched the "Good Pin Shandong · Youpin Weihai" brand publicity and promotion activity. The brand image of Pin Shandong · Youpin Weihai "tells the story of Weihai brand.

In addition, during this year's Chinese brand day, Shandong also launched the second "Haopin Shandong" brand story contest in a timely manner. The competition is collected for the province. There are three types of competitions: speeches, essays, and visual art. Brand stories, refine quality management, advanced experience and successful practices of brand building, show people and things with outstanding quality and brand creation, create brand stories, and share quality life.

Brand improvement

"Good Pin Shandong" accelerates going to sea

Whether the brand is linked to produce and consumes one end, whether consumers can recognize it is an important criterion for testing the brand. With the promotion of the "Good Pin Shandong" brand, related products are linking to more consumers.

In May of this year, Shandong held the Fourth Double Win online shopping festival and African Goods Online Shopping Festival. , Launch the preferential discounts such as full reduction, white bars, interest -free, and time -limited discounts. Brand merchants have launched new scenes of store experiential and interactive consumption to quickly increase corporate brand awareness and increase corporate network retail sales.

During the event, a total of 107 "Haopin Shandong" brand conducted live and cargo, driving an increase of online retail sales by 11.6%. Among them, Haier increased by 3.3%year -on -year, and the golden gong increased by 49%year -on -year. Jinan, Yantai, and Qingdao's beauty makeup categories have a significant growth rate, and brands such as Ferda's enterprises Yilian and Beir Run have grown by more than 100%.

Not only that, on the basis of excellent quality of its own products, the brand effect of "good product Shandong" is superimposed, and more and more brands intend to go to the sea to find new business opportunities. During the 2nd China International Consumer Products Expo held in July, the "good product Shandong" brand Taishan Sports, Chunxue Food, Huaxi Biological and other groups appeared, and its products were sought after by buyers and professional audiences.

In the view of Bian Qingfeng, chairman of Taishan Sports, the shape of the brand image is becoming more and more important. Whoever does the brand marketing well will occupy the market opportunity. "Good Pin Shandong" is an opportunity to promote enterprises to carry out brand innovation and create brand culture, providing strategic support and policy support for the creation of brand forces. In the future, the company will use the platform of "Good Pin Shandong" to focus on creating production and operation segments such as high -end manufacturing, smart sports, and promote the development of industries to high -end, intelligent, and modernized development, and continue to enhance its competitiveness in the international market.

The relevant person in charge of Chunxue Food also said that the company's products have been exported to more than 20 countries and regions including Japan and South Korea, and will intend to move towards a broader international market in the future.

Running acceleration

Shandong moves towards brand strong province

"Good Pin Shandong" is a golden signboard created by the Shandong Provincial Party Committee and Provincial Government. From the major powers to the clothing and food, Shandong's "good product" continues to break through the technology of the stuck neck, and the core competitiveness of the strong and strong core, add color to the country, and let the world pay attention to the world; starting at a high point, the standard sublimation "good product".

Through the "good product Shandong", Shandong continues to move towards the brand. A string of numbers highlight Shandong's achievements in the field of brand building. As of now, the "good product Shandong" enterprise leading system has revised 204 national standards, participated in the establishment of 1578 national standards, continuously led the development of the industry, and contributed to the world to the world.

In the list of "China's 500 Most Valuable Brand" in 2022, Shandong has 46 brands such as Haier and Tsingtao Beer on the list, ranking third in the country and first in East China. Among them, Haier ranked third in the list for 473.965 billion yuan; Qingdao Beer brand value hit a new record of 218.225 billion yuan. In 19 years, he ranked first in the Chinese beer industry.

The province has won 24 China Quality Awards and Nomination Awards, 87 Governor Quality Awards in Shandong Province, 90 nominations awards, and launched 880 high -end brand cultivation companies, which has accelerated the high -end process of brand.

According to the plan, in the future, Shandong will continue to deepen the construction of the "Good Pin Shandong" brand, focus on the service industry, and launch the second batch of "good product Shandong" brand in a timely manner, and the content, communication, and marketing innovation around it are expected to make it. "Good Pin Shandong" has become a super IP belonging to Shandong. It continues to amplify the brand effect and enhance new advantages of regional brands. (Huang Shouzhen) (End)

Source: Qilu Evening News

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