Central Plains Bank and Central Plains Consumer Finance: Guard the Ping An Campus with financial knowledge

Zhang Yalu, a correspondent of Henan Daily Client Wang Yinan, Zhang Yalu

In September, in order to actively respond to the 2022 "financial knowledge popularization month, financial knowledge entered thousands of households, strive to be rational consumers, and strive for financial netizens" jointly carried out by the People's Bank of China, the China Banking Regulatory Commission and other units, September 13 On the day, under the guidance of the Zhengzhou Central Sub -branch of the People's Bank of China and the Henan Banking Insurance Bureau, Central Plains Bank and Central Plains Consumer Finance formed a financial knowledge to enter the campus to preach the service group and enter Henan Agricultural University for financial knowledge "cloud live broadcast" to popularize publicity activities. The event will be full of "campus science popularization" and the colorful financial lecture classroom "combined into one". bag".

Campus popular science punching platform to protect Ping An Campus with financial knowledge

How to do an effective, interesting and expected financial knowledge to enter the campus? The Central Plains Bank and Central Plains Consumer Finance given the answer: innovative gameplay, entertainment.

At 11:30 am on September 13th, in front of the first food hall of the Longzi Lake Campus of Henan Nongda Lake, there were already many students full of curiosity in front of the campus science popularization. From "anti -fraud milk tea" to "anti -scam wet towel", from financial knowledge small fan to online answering mini games, from the full publicity sheet page to very unique Yilabao, whether it is "game enthusiasts" or "Publishing professional households" can all gain the ubiquitous financial anti -fraud knowledge while feeling the immersive experience.

At the event site, the volunteers of the Central Plains and Central Plains Consumer Finance clearly divided the division of labor and did a good job of guiding diversion on the scene. College students scrambled to like it, and took pictures to share them into the circle of friends. Volunteers popularize financial knowledge to college students and help them establish financial consciousness such as anti -money laundering and anti -telecommunications fraud. They hope to promote anti -fraud publicity to campus, help reasonable borrowing, and prevent non -anti -fraud at the university campus. The "anti -fraud wall" base is more firmly built in a way that students like to hear, showing the attitude of our local financial institutions in our province to the people of the Central Plains.

The "anti -fraud tea" and "anti -fraud wet towel package" favored by many students are the products of the continuous innovation and cross -border linkage of Consumer Finance in Central Plains. In response to the characteristics of students' love of milk tea and commonly used wet towels, the Central Plains Consumer Finance and Tea, Deeyeo Deyou and other brands are actively planned, and the anti -fraud slogans are printed on the milk cup holder and wet wet wetting. Milk tea and wet towels can also master financial knowledge to avoid being deceived.

The popularity of financial anti -fraud knowledge cannot be limited to the offline campus science popularization punching. It should also be reached through on -site, transforming from offline to line, making knowledge into social topics, and effectively transmitting to more students. At the event site, students scanned the code on Yilabao to complete the "Financial Cold Knowledge Club" H5 answering mini -game. The answer to the question can receive cash red envelopes to combine financial anti -fraud knowledge with incentives, and more students can involve it. The fun and interesting online answering activities have become "knowledge and social media", allowing students to learn, play freely, rest assured, and entertain, and integrate financial knowledge into the students' daily life.

The campus science popularization punching the platform has gained super popularity among students. The new ideas and sincerity shown in the event also brought a large number of "passers -by" by the Central Plains Bank and Central Plains Consumer Finance.

"This activity is particularly interesting, and I feel that I have learned a lot of financial knowledge in playing," said Yin, a student from the Biological Sciences of Life Sciences, Henan Agricultural University, said, "I usually have less anti -fraud knowledge. After being deceived, the intermediary company disappeared after paying 400 yuan registration fee and medical examination fee. Through this event, I can raise my awareness again. "

Financial knowledge preaching classroom joint efforts to create "university -free university campus"

"Do you know what are the types of fraud against students?" "Do you know how criminals use the students to use money to wash money?" ... At 3 pm on September 13th, questions from the Central Plains Bank and Central Plains Consumer Financial Joint Publicity Troupe asked questions. In the enthusiastic speeches with students, the preaching activities of "the popularity of financial knowledge, financial knowledge entering the campus" officially started.

From campus loan fraud to online shopping fraud, from part -time scam scams to scholarship fraud, various financial fraud scams that are closely related to students have been analyzed by volunteers and introduced them one by one. When Police Officer Li Min, the model of the people's public security organs, appeared, the atmosphere of the scene reached the climax, and there were endless applause in the classroom. Students are sometimes interacted, and sometimes holding their breaths. When they hear the practical anti -fraud skills explained by Police Li Min, many students take out their mobile phones to take pictures to retain, or take out the notebook to write down to remind themselves.

The reporter was informed at the scene that this lecture class was mainly carried out through the form of news media "cloud live broadcast", which greatly improved the coverage of the event.

"The live link of this lecture classroom is sent to the student group. You don't have to be on the scene. You can watch it after you click on the mobile phone. You can learn the most commonly used financial knowledge online. We welcome. "Mr. Li Hongzhen, the Propaganda Department of the Party Committee of Henan Agricultural University, told reporters.

As a financial institution with a sense of social responsibility, under the leadership of the Central Plains Bank of the Central Plains Bank, Central Plains adheres to the service strategy, service entity, service enterprise, and the people. Wait for financial knowledge and public welfare publicity activities. "We sincerely hope to help students understand financial scams and raise anti -fraud awareness through various practical and innovative ways." Zhou Wenlong, general manager of Consumer Finance of Central Plains. It is worth mentioning that this time to enter the campus, Central Plains Bank and Central Plains Consumer Finance also specially customized the campus popular science cars printed with propaganda slogans to Henan Agricultural University. The landscape of flowing moves on the campus, and the first lesson for students will be good for students. Through this subtle way, the awareness of anti -fraud is to be enhanced. Xu Zhifeng, chief information officer of the Central Plains Consumer Finance, solemnly handed over the key to the science cable to the representatives of Henan Agricultural University.

Deng Zhenying, director of the Propaganda Department of the Party Committee of Henan Agricultural University, who participated in the popular science propaganda at the scene, said that in recent years, the malignant incident of bad campus loans has caused serious harm to the campus atmosphere and teachers and students. Explanation and love donation, I hope that the majority of students will establish the correct consumption concept and the awareness of the rule of law. When life is difficult, choose the correct channel to solve the problem.

In the opinion of Huang Shiyuan, deputy director of the Consumer Protection Division of Henan Banking Insurance Bureau, the form of closely combining the first lesson of financial education with college students is both an innovation and an exploration, which means that more ideological education workers Joined the team of financial mission volunteers, condensed more social forces, and believe that the missionary activities of this "financial knowledge entering campus" will definitely achieve very good publicity results.

From the "cross -border" anti -fraud milk tea, anti -scam wet towel, to the "fire out of the circle" answering mini -game, to the "financial knowledge entering the campus to preach" and "anti -fraud literary exhibition community" that focuses on key groups In the "Monthly Monthly Month of Financial Knowledge" activities, Central Plains Consumer Finance relying on online+offline linkage and multi -party collaboration, the "financial knowledge into thousands of households" was implemented, and the main responsibility of the protection of the rights of financial consumer rights and interests was effectively fulfilled. It shows the good image and responsibility of licensed consumer financial institutions.

In the future, Central Plains Bank will continue to innovate the form of publicity and publicity of consumers' rights and interests, build a long -term and accurate popularization mechanism for financial knowledge, and continuously improve the level of financial services, improve the public prevention of financial risks and the use of financial services correctly. Consciousness contributes professional forces to build a harmonious financial environment.

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