Member store purchases over 100,000 months?Purchases say that ...

Jimu Journalist Zhou Dan

The careful Wuhan citizens will find that there are more and more members of Jiangcheng. From the initial card to the store, it can only be consumed, and now the value -added services of paying members are increasing: points cashback, coupon, lottery, drawing Moutai ... For a time, membership store seems to have become a new outlet in the retail industry.

Recently, the news of "Member Store's purchase monthly and income monthly exceeding 100,000" appeared on the hot search, causing heated discussion among netizens. Who are purchasing membership shops? Is the income really so high? How do they make money? Jimu Journalists conducted a visit.

Overseas purchase and transition to the member store track

Three months ago, after the 70s, Wang Man, a citizen, did not know what the members were super. She felt "insight". Under the introduction of the staff, she learned that ordinary member fees are 260 yuan/year, and there are 680 yuan/year higher level members. The higher the price, the more discounts they enjoy.

Wang Man did not handle the card, but she stood at the door of the store and saw that the entire supermarket was almost a large storage shelter. There were rows of straight ceiling. Essence "There are three people in our family. I buy so many things at a time. If I eat it, it must not be broken."

Indeed, compared with traditional merchants, membership owners have the characteristics of streamlined SKU (inventory unit), reducing gross profit, and attaching importance to membership experience and services. The "large -scale" storage -type sales method also makes the price of the goods very advantageous.

Jimu Journalists count the current charging prices of several member stores in Wuhan market, and the current common price ranges from 199 yuan to 680 yuan per year. In order to attract more members, some member stores also provide exclusive activities such as cashback, vouchers, and draws.

Because the price is not low, many people do not easily apply for a member card, which allows purchasing agents to see business opportunities.

A member shop in Wuhan

"I used to do overseas purchasing before, but affected by the epidemic, purchasing abroad is not so practical, and the time limit for overseas logistics is not guaranteed. This road is basically unable to go. I bought it on behalf of the store. I also did it. "After the 95th, Xiaoyu was from Yichang, Hubei. He currently rented in Foster Ridge in Wuhan and has a free occupation. In addition to being a member store purchasing, she also does some micro -business business.

Small town residents who do not have a member shop love to buy more

Speaking of the news that "Member Store purchases a month and earns over 100,000", Xiao Yan said: "Ordinary people are unlikely, unless it is a team operation."

She used her experience in purchasing for example: After the Spring Festival this year, she began to contact membership store purchasing. After holding several membership cards of different brand membership stores, she actively accumulated resources, formed a community such as WeChat groups, and pulled them in to friends, friends, and some netizens who did not know. She will conduct at least two live broadcasts every week. Each live broadcast will be available for more than 100 products. From the first few people to the live broadcast, the popularity of the live broadcast is watching hundreds of people now, and her purchasing business has slowly moved to the right track.

"Each live broadcast will take some online celebrity products for special offers, such as hemp potato, roast chicken, Swiss roll, etc. These are not profitable, and even losing shipments, but in order to drain Said, 109 yuan and 10 imported toothpaste, 69.9 yuan 30 volumes of toilet paper, 54.9 yuan 8 kg wheat powder ... These things are products with high customer repurchase rates. Yuan, this is her profit, "But these small items have not made much money. If they are purchasing electronics, skin care products, etc., each one can be increased by tens of dollars, even more than 100 yuan. High. "

Right now, the live broadcast is already one of the most basic sales methods for purchasing membership stores. In various large member stores, you can see the anchors who push large shopping carts and hold a mobile phone live broadcast. Some of them are the same as Xiaoyan, and they are personal purchasing, while others have joined the MCN institution and entered the team operation model.

The reporter inquired that according to the statistics of the new video, the video number of "Senge Shanghai XX purchasing", a total of 184 items were launched in 4 hours. The most expected sales of tuna can be priced at 79.9 yuan, which is 59.9 yuan than in the store. 20 yuan. In the live broadcast, "Mori" not only introduced products, but also introduced four methods.

Why are consumers willing to increase their prices to find purchases?

Some netizens said: "Our small cities do not have membership stores, buy more expensive from other channels, and increase the price of 20 yuan. Generally speaking, Xiao Yan also confirmed that in the order she received There are more and more "small town youths" in fourth -tier cities.

There are also online celebrity products that are really delicious, and want to buy less fresh; more netizens said that the membership store is too far away from its own home, and you don’t want to spend time and labor Non -member consumers choose to pay for purchasing.

Member card points cashback, mapping Moutai profit more profit

There are many purchasing products on the second -hand platform (screenshot of the page)

However, "earning differences" is just the most basic profit method for purchasing membership stores. Many purchasing agents are even more popular, in fact, the points cashback, pumping Maotai, and private domain flow.

"For example, the XX member store had two opportunities to draw Moutai a year. I took two bottles of 53 degrees of Flying Moutai. This year's opportunity has been used up." Zhang Sheng (pseudonym), who specializes in the purchase of membership stores in Shanghai, told Jimu Journalists, in the eyes of members of the membership store, the Internet celebrity products that ordinary customers like and purchase limited edition Swiss rolls, roast chicken, hemp potato, etc. are not the point. They can use points to draw 53 degrees of flying Tian Moutai. One of the key to "getting rich". "In order to earn points, I have made many free purchases." Zhang Sheng introduced that taking the XX member store as an example, each consumption can get two points. When it is four consecutive months, it consumes more than 5,000 yuan per month. That is, with 10,000 points, they are eligible to participate in Feitian Maotai to snap up their lottery. Once you sign in, you can get the official price of 1499 yuan/bottle, and buy two bottles of 53 degrees flying Moutai. "When you turn your hands, the profit of each bottle is hundreds to 1,000 yuan. Also back to the book. "

Zhang Sheng said that he won 4 bottles last year, and there were more than 20 bottles around him.

However, the reporter learned that only high -level members who pay 680 yuan/year can points. What's more, this high -level member can get double points. "But for us, membership shop purchases are only sideline, and everyone has other jobs." Zhang Sheng said that in order to obtain higher profits, the purchasing agents are also pursuing details. For example, the delivery car is best for new energy sources Trams can save a lot of fuel costs; for example, contact the courier company in advance, and can discuss the lowest price after delivery.

"However, the highest profit is the promotional activity of the store or the discounts of food -based foods. At this time, it is a good time to hoard the goods." He said that when he was good, he could earn a month's profit. Therefore, whenever a member store is promoted, the purchasing agents will go to line up earlier than the opening time, and wait until the door opens the shelves directly. "This is also individual work."

Purchase of more than 100,000 monthly income is just a small number

So, who can rely on membership store purchases to get high income?

Times are progressing, and purchasing agents are also advancing with the times. More "high -level" purchasing, you can bypass the membership store and find the supplier directly.

"I know that a MCN institution is very professional for a member store purchasing, team collaboration, and purchasing a certain scale." Many purchasing purchases introduced that the supplier also means that there are lower prices and more stable sources. , Sales in your live broadcast room, team size and distribution methods are becoming more professional.

The video number "Shanghai XXX" was broadcast live by the couple. They mentioned in a live broadcast live broadcast on July 23 that the daily sales were about 20,000 yuan. Some people in the industry have analyzed that if the profit is calculated at 5%, the other party's monthly income is about 30,000 yuan.

A member of a member store who is unknown to be named said that there are a lot of purchasing purchases. Indeed, some teams can earn a monthly income of 100,000 yuan, but not much. There are team collaboration with high income, and the purchase has a certain scale. One person operates, it may be 1,000 yuan per month. "

However, the purchasing agents also added some troubles to the store. "Whenever the discount is encountered, members often appear in the store's" grabbing 'but purchasing. It has also caused complaints, but we can't help it. The purchasing agents are also holding a member card and identifying it by face. They are also members. "The staff called for the purchase of the purchasing agents, and we could maintain the basic procurement order while purchasing the purchasing order. Don't affect the normal shopping of other members.

Under various factors, the pace of opening shop opening shops such as Sam, Hema, and Kaishi are also accelerating. Taking Sam as an example, according to public reports, it is expected that by the end of 2022, including Wuhan, Sam will have 40-45 openings and stores under construction in China. In the future, Costco may also launch e -commerce business. With the rapid increase of such member stores and shopping channels, the development of purchasing business is unavoidable.

However, the purchasing agents are optimistic about this: "Offline, purchasing can save the annual annual fees and tolls of members; online apps also have a starting threshold of nearly 100 yuan. Many cities do not support distribution. In this way The space is still very large. "

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