Tea Yan Yue color apology: remove the "Sexytea" logo, the new store is no longer in use

Zhongxin Jingwei, September 17th. On the 17th, Cha Yanyue issued a statement on Weibo on the adjustment of the British translation logo on Weibo, saying that it decided to withdraw the "Sexytea" logo of the newly opened store recently, and no longer in the later new store Use this English name.

The statement said that in the past two days, the English translation "Sexytea" on the Chayoyue Store has aroused attention and discussion. The original intention is to hand in every cup of works in the hands of consumers. The annotation with the word "sexy" is more appropriate, so it is named.

The statement pointed out that, recently, due to the multi -layered meaning of "Sexy" English vocabulary, it may also cause another understanding of some netizens, which has caused widespread attention and controversy on the Internet. I am very sorry for the misunderstandings caused by it. I am very sorry for the misunderstandings. Essence

Therefore, Cha Yanyue decided to withdraw the "Sexytea" logo of the newly opened store recently, and no longer use the English name in the later new store. After determining the new name, it will also be gradually selected for the English signs of Tea Yan's existing stores.

Source: Weibo

It is worth noting that in February 2021, because of advertising creativity, he was accused of insulting women, and the official Weibo of Chayue Yue Seng issued an apology statement saying, " The poor view of the Changsha slang sentence brings to everyone, we will apologize to friends sincerely here. "

In this statement, Tea Yanyue color mentioned that self -proclaiming it is the Changsha Laokou, and when using the "picking basket" during the creation process, it was a bit more decent. ; After listing, it was found that it was not properly inspected and modified.

At that time, some netizens also revealed that Tea Yanyue also had words such as "I want" and "Real Masaki" on the product packaging. Tea Yanyue also responded, "There are unspoken copywriting tea bags and other similar problem products. The creative time is about 2014 to 2015, and we admit mistakes." (Zhongxin Jingwei APP)

Pay attention to the official WeChat public account of JWVIEW (JWVIEW) to get more elite financial information.

- END -