Under the epidemic, who has heard of the voice of the corporate company in the triangle?

Some netizens said that the impact of the epidemic on himself was very small, and the friends around him were not unemployed. Did the media exaggerate the impact of the epidemic?

It is undeniable that although the epidemic is repeated, our control measures are very timely and effective, and the maximum likely reduces the overall loss.

However, there will always be some individual companies in individual industries that will be greatly affected, but we have not seen it.

The most typical industry is the real estate industry, because the three red lines of the real estate industry plus the impact of the epidemic have caused the capital chain of real estate companies to be tight. Many upstream companies in the real estate industry have a certain account period with real estate companies, which are short for several months and several years. Upstream companies will borrow from banks during the expansion process.

Because real estate companies cannot get bank loans at a critical moment, real estate companies have no way to clear up the upstream companies. The upstream companies cannot get money, so there is no way to pay bank loans, and eventually a dead cycle is formed. This forms a relationship similar to the triangle debt.

In fact, the industry that is similar to the relationship between the bougainvillea is more than one real estate? Under the impact of the epidemic, the tourism industry is also easy to fall in.

Recently, I received a science and technology entrepreneur Wang in the company. He is a technology -type geek. For the product, the product is pursuing the ultimate sense of technology. Personal learning ability is also very strong, advocating the principle of firstality. Any technical problem, as long as he studies for 3 months, he can find a solution.

Unfortunately, his company encountered a problem similar to the bougainvillea because of the epidemic, and now it only takes a little funds to rejuvenate a new life.

Founded in 2009, the General General Wang mainly attacked the bionic robot field. The company's technical accumulation in the segmentation is the top domestic level. At present, the product is mainly used in the cultural tourism industry in the scenic area. The project belongs to large projects. The implementation cycle of a single project is short for one year, three years long, and the entire project is worth between 50 million and 200 million yuan. The overall experience of the project is similar to the combination of roller coasters and 4D scenes. It is very experienced and can be used as a feature of the scenic area.

Due to the large project, the money of the scenic spot cannot be paid at one time, but in installments. For the successful implementation of the project, President Wang either loans from banks or financing institutions.

It is understood that the company's development has made a total of 4 rounds of financing, with a financing amount of nearly 100 million yuan, and the company's valuation is 800 million yuan. Since the company belongs to the local specialty new enterprise, the company also has a certain scale, and has been listed on the New Third Board.

In the process of financing, the company signed a debt agreement for the transfer of shares. At that time, the investors were mainly investing in the mentality of investment, and they did not expect to make money in the short term.

But the question is that the investor will divorce recently. When his wife knows the financial situation, he knows that he has more than 10 million yuan in investment, and now he needs to be transformed into a husband and wife's common property for division.

However, the scenic spot that cooperates with Wang Corporation has also been very tense in the past two years. It has not made the money on the account of the company as scheduled. In addition, the short -term debt of the bank of the General Corporation needs to be repaid. There is no repayment for more than 10 million for the time being. Once again, a problem of triangular debt was formed.

As long as the company can take back the payment, the company can pay off the debt of investors and smoothly solve the short -term debt problem of the bank. All this only takes a little time, because many scenic spots are beginning to increase the reception of tourists, and the cash flow has been greatly eased, and payment payable is only a matter of time.

However, the investor's wife was divorced and unwilling to make time to wait. The paper was directly frozen to freeze the financial account of the General Corporation of Wang, which has exacerbated the difficulty of Wang's debt repayment.

It stands to reason that President Wang can find other investors to let them add another round of investment, but the problem is that investors have also tightened investment now, and only invest in those companies with popularity. For companies with difficulties in the short term focus on. To put it bluntly, the main thing that investment institutions do in the process of investment are "icing on the cake" and are unwilling to "send charcoal in the snow."

In this case, President Wang found me, hoping to get two help from me. The first is the financing of short -term funds, and the second is the upgrade of the business model.

After in -depth understanding, I found that the company's company was not lacking investment, but a lack of a really effective business model. This is also the main reason why investment institutions are hesitant.

Investment institutions will have such a problem: "You have not encountered a problem, that is, more than 20 million things, but the question is that after I give you money, how do you avoid the problem of similar fund chain tensions?"

Coincidentally, I am very obsessed with the research of business models, and I plan to publish a new book "Undvertes and Reconstruction" at the end of September this year. I hope that the zero foundation of entrepreneurs can be used to design the business model. Regarding the problems encountered by the General Manager Wang, I am also very confident to help him design a business model of capital favorite.

If you want to know the idea of ​​my business model, you must first know what the current business model of Wang Corporation is?

The original model of the company is a company that simply provides hardware equipment. The scenic area pays money. The company is responsible for the construction of the project, including: hardware installation and site planning, construction, decoration, etc.

There are two main problems in the project. One is the problem of low input and output, because a project that costs 100 million yuan is difficult to recover costs within 10 years, which is also the main reason for the hesitation of the scenic area. The other is the issue of limited market space, because the company's development of a customer means that there is one less customer, and there is not much cooperation fee for the subsequent cooperation costs. There are up to 4,000 potential customers in China. What should I do after these customers have developed? This is also the main reason why investment institutions are not very interested. Since the input -output ratio is not high, why does President Wang come to do this? Because he found that similar projects in domestic scenic spots were doing foreign companies. After a project landed, it took 150 million to 300 million yuan. The advantage of the company's company is to reduce the price of the product to about 1/3 of the foreign price.

The problem is that even if the price of foreign projects is 1/3, it still costs more than 50 million yuan. It is a bit difficult to recover costs. This is the biggest problem!

How can we help Wang Wang solve the problem of relatively low input output?

The answer is to rise. I believe that everyone has heard the word "reduction of dimensions". First of all, we must be on a higher dimension. If we do this and we do this, then we will be on the same dimension as the peers, and there is no way to form a dimension -reduced blow.

If we want to reduce the dimension or customers, we must carry out the dimension of the model. Now that our project is hard to improve the input -output ratio, we use this product as a drainage weapon, not a money -making product.

Generally, you are traveling to the scenic area, most of which are young people. Young people like to pursue novelty and fun things. Sometimes, because of a single project, they come to play thousands of miles. The roller coasters, sledgehammers, bungee jumping and other projects in the scenic area are not much attractive, because there are cities in various cities and lack of uniqueness. At this time, a novel project with extreme experience is required.

For example, the scenic area originally prepared 200 million to introduce a roller coaster project, and the scenic spot was difficult to recover costs. However, the scenic area uses the money to build a roller coaster to create a 4D real -view project with science fiction. Not only is the project construction cost reduction, but it is also more unique, which gives young people a lot of reasons to play.

If you are the person in charge of the scenic area, now you have a project that can save costs and can become a scenic area. Are you willing to understand it?

The original cooperation model is: the project is worth 100 million yuan. After the cooperation is determined, the company is responsible for free after -sales service for 3 years. Lack of some attractiveness!

The modified cooperation mode has become three choices::

First, the project is worth 100 million, signing the contract for the contract, and the free after -sales service for 5 years (not much change with the traditional model);

Second, the project value is 1 million yuan, the contract is 65 million yuan (accounting for 65%), and the other 35 million yuan. The scenic area is converted into the number of tickets with the minimum discount price of tickets to Give Corporation. The gross profit of the company's company used the company as a ticket for the gambling sales scenic spot, and the sales income of the ticket was owned by the Wang Corporation.

How can the head company ensure that these tickets can be sold? The answer is that I will help the company to build a professional online celebrity team, which is responsible for bringing tickets for tickets, and the price is far lower than the market price.

The most critical purpose of the Internet celebrity team is to bring 10 million people to the scenic area. Assuming that this goal is completed, even if each tourist consumes 100 yuan in the scenic area average, it can create 100 billion sales. If the scenic area is 30%, then the scenic spots can easily earn the project's landing costs through increasing tourists. What's more important is that the popularity of the scenic area has also been played.

All the expenses of the Internet celebrity team are borne by Wang Corporation and do not need to pay the scenic spot. If the goal can be achieved, the general company can still earn 35 million profits. Even if it cannot attract 10 million people to enter the park, it can attract 5 million people into the park, and the scenic area can easily and lose balance. It is just that the head of the company needs to bear the risk of failure to gambling and earn less profits. That's all.

Third, the project is worth 100 million yuan, and the contract is 65 million yuan (35%). The other 35 million is the sincere gold made by the general company to bet with the scenic area. The General Manager Wang is responsible for building a sales ticket for the online celebrity team, and all costs are paid by the company.

Since it is a gambling, the scenic area must also take out the attitude and settle the price of 7 yuan per tourist. If the company has only attracted 5 million people for the scenic spot, then the scenic area needs to give Wang Federation 35 million yuan. If the company has attracted 10 million people for the scenic spot, the scenic spot needs to pay 70 million yuan to Wang Corporation. If the comprehensive tourism value of the scenic area is high and the net celebrity team attracts 20 million people for the scenic spot, then the scenic area will need to pay 140 million yuan in service fees.

As long as the head company can bring about 10 million people to the scenic area, there must be a way to achieve no money or even make a lot of money, so that the possibility of cooperation with us will increase greatly.

Therefore, the scenic area is likely to choose a second or third cooperation model.

Here we can easily solve the problem of tourists' willingness and scenic area!

But the problem is here again, how can we solve the problem of capital willingness?

Because if we just read the above content, we are likely to think that this model is just to change the soup without changing the medicine, but just speed up the rhythm of the signing order, and does not solve the problem of lack of money in the capital chain. Don't worry, because the more essence, the more you are behind.

Don't forget, we are a very good traffic entrance after inviting tens of millions of fan -level online celebrities to sell tickets and product investment.

Let's look at the incident of online celebrities selling tickets. Assuming that the price of a scenic spot is 198 yuan, the price is not too high, and it is not too low, it is not easy to sell. However, we know that there is an Internet celebrity project in the scenic area. When many big Internet celebrities come here, many people still can't help but want to try it.

Suppose that at this time, the big net red told them that the tickets did not need 198 yuan, only 39.9 yuan, and all the projects in the scenic area can be played. Will netizens feel excited?

Because the price is too low, as long as you are interested, you will place an order. However, when placing an order, you need to download the tourist app developed by the company. This time can attract millions of people to download and install.

There must be some people who are unwilling to download and install, and we have another strategy to promote tourists to download. That is the exclusive tourism project created by General Corporation. As long as the tourists who have experienced it will feel frightened, our expression will be out of control. Who can control his inner desire and not look at his expression?

It is just a number of high -definition cameras installed on this machine to shoot the expression of everyone when playing the project. If you need to view, download the specified app first.

If it is me, I am willing. Because I have made a roller coaster once, I feel that my heart is going out. Unfortunately, I did n’t leave any video records. This is something that makes me feel more regrettable.

It should be noted that after downloading the APP, you can only view your own play videos and capture photos online. If you want to save your phone and print it out, you need to pay an additional 30 yuan and 20 yuan. These are all places for income.

Assuming that the equipment of the head of the company is running at the same time every year, and 30 million tourists have a year. Even if only 80%of them are willing to download videos, they can earn 720 million yuan with an additional income.

Please note that this part of income does not need to be divided into the scenic area, all belong to the Wang Corporation. If tourists print their photos in the scenic area, the main income is owned by the scenic area.

As long as the company's company goes down in accordance with this model, what will happen?

The company will have a travel app with a registered user with more than 100 million registered users and active users. In addition to selling videos to make money, this APP can also sell tickets online, book hotels, and even live special products for various places.

How many APP valuations can be reached?

The market value of Meituan with tickets and hotel -oriented functions is 1.06 trillion Hong Kong dollars, or about RMB 943.1 billion; Ctrip's travel market value is 16.13 billion U.S. dollars, about RMB 112.56 billion.

If this business model can be made, the valuation can reach at least 10 billion yuan?

In the end, don't forget that the company is a technical enterprise. They are not only good at doing cultural tourism projects. It also has the strength to enter the field of great health, which can help patients or middle -aged and elderly people solve some practical problems and share cakes of trillion markets.

In addition, the company's products can also be applied to commercial fields such as mine, construction, military industry, etc., to effectively solve real problems and reduce employment costs and risks for them.

But a thousand miles began under the foot. I not only feel the difficulties of top technology companies, but also see the future of this company.

Whether you are an entrepreneur or an investor, if you just have more than 20 million idle money to get out of trouble, and there will be more than 20 times the potential income in the future, are you willing to participate in this exciting project?

I am very optimistic about this specialized company. I hope that one day I can see that President Wang knocked on the bell on the Shanghai Stock Exchange and made more contributions to the Chinese technology industry!

This is the best era and the worst era. With capital thinking and innovation models, the world is your stage!

In the new business world, there are no eliminated industries. Only the eliminated products and outdated business models will focus on product innovation and model innovation in the future.

If a company or a boss, if the shortage of innovation ability is destined to be defeated in advance, please remember that there is no innovation, how can you have imagination!

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