Take the portrait portrait as an example: How does the product manager face the new field?

For product managers, there are many ability points to master, so learning efficiency is very important. In this article, the author shared some experience in combination with his own experience. Interested friends come and take a look together, hoping to inspire you.

Learning efficiency may be the biggest bottleneck of talent competition.

In the two days ago, in the Canyon WeChat group, everyone discussed a topic fiercely: How should product managers effectively improve their learning efficiency in the face of new fields? Honestly, this does cause my deep thinking.

As we all know, the product manager is a very comprehensive post, and there are many ability points to master, which also means that you need to continue to learn about knowledge in new fields, and the ability of the abilities is often the information of the relative time brought by learning efficiency. Infaculture.

At the same time, learning efficiency, objectively, is mainly led by learning ability and systematic methodology.

Therefore, under the premise that the learning ability is basically consistent, the systematic methodology mastered by different products of different products has become the key to competing on the court.

Last week, when I was studying in a new field of customer risk portraits, I felt that some experience may be helpful to everyone's product practice. I ca n’t talk about systematic methodology. A few shallow experiences are for your reference.

Hope to bring you inspiration.

Let's briefly introduce the background:

We are doing the security products of the Industrial Internet. Among them, there is a product that is constructed by insurance institutions when the safety and insurance exhibition industry and providing accident prevention services for insurance units must not only meet the needs of the exhibition industry, but also meet the accidents of the AQ9010 101010. Prevent service standards and meet the needs of the Emergency Bureau on 381 data supervision.

Return to the essence of business demand. Focusing on the target users of insurance institutions/property insurance companies, from the perspective of the actual business status, the biggest demand of insurance institutions/property and insurance companies is still the extension. The growth of new users clearly points to customers.

So, as a technology company, of course, we must also set off around "Tuke" to help property insurance companies better identify and tap user needs. New customers may recommend new insurances (such as corporate and insurance, etc.).

Therefore, the risk portrait of customers is essential.

Honestly, the risk portrait of customers is a relatively strange field for me. So in the face of strange fields, is there any effective way to break the situation?

1. Ensure effective information channels, precise search positioning

In fact, the vast majority of cognitive downgradments originated from the partition of the information gap: you do n’t know or you know later, so you will see that some domestic software manufacturers can only rely on imitating advanced foreign products from foreign countries. Earn a lot of money.

In the face of new fields, the product manager should first consider expanding information channels, and to ensure that it provides accurate valuable information.

Take the portrait portrait portrait as an example. When designing the product, you need to understand the current status of the security and insurance demand for corporate customers. The insured unit is a security enterprise. With the need for safety and insurance demand as an important starting point, you need to understand the information of customer risk portraits on the landing of the product.

This first ensures precise search for search sources.

On the search channel, product managers can start around "policy sources", "industry background", "status quo of competition", etc., from shallow to deep, and gradually refine it.

First of all, in the study of the policy of security and insurance industry, we can first Baidu or Google's keyword "security insurance", and then we can see some policy guidance documents. We can find that the source of information sources has the emergency management department. Documents such as the Ministry of Search Industry Policies, such as the New Safety Production Law, the AQ9010 Standards for the Safety Production Industry of the People's Republic of China, and so on.

Secondly, during the search process, we found that the policy guidance of different provinces and cities in China has different policies for security and insurance. For example, Zhejiang and Guangdong are at the forefront. Essence

For example, the document value of the "General Principles of Zhejiang Province's Safety Production Responsibility Insurance Insurance Insurance Insurance Insurance Insurance Insurance Insurance Insurance Insurance Insurance Insurance Insurance Insurance Insurance Accidents" issued by Zhejiang Province is very high, the structure is complete, and it is very helpful to product design.

Furthermore, we can find it from the product design around "customer portrait". How can we find the vertical industry research report?

In addition to Baidu, you can search from WeChat. Generally, the information in the public account will be more vertical. In addition, I also have paid research reports. You can search for the keywords "Property and Casualty Insurance Company, Customer Risk Portrait, Risk Management" Wait, it is easy to find a high -quality PwC report.

Second, process transformation, improve the information system: Lenovo → Thinking in depth

Theoretically, we realize the precise search of information through the first step to ensure that rich high -value information can guide our next product design.

In the face of the new business field, we must also learn to expand the relevant knowledge in the process, try to build and gradually improve the information system. Instinct.

We take the "File Download" in the search phase as an example. I briefly share the learning efficiency of the strange field through "Lenovo → Thinking in Deep Thinking": First of all, I found the high -quality research report of the portrait portrait of PwC through Baidu through Baidu According to news reports, it was found that it was very matched, but online information was incomplete. Find the file name accurately. The paid document is 49.9 yuan. We are really reluctant. After all, it is almost half a month of pocket money.

Then, I searched through the WeChat public account, and soon found that PwC's public account published this article, and it was downloaded for free, there was no routine, I couldn't help but say two points:

You need to learn WeChat search, because many high -quality documents will have public account sharing; you see, these free documents are sold as paid documents, and there are more than a dozen people paying. Isn't it caused by information channel partitions behind it? Furthermore, I quickly downloaded this document. At this time, don't leave in a hurry. I browsed the public account of PricewaterhouseCoopers roughly and found that many articles were very helpful for product managers to understand the industry's knowledge, so I paid attention to it.

This is not finished. As an excellent product manager, we must associate, and through the PwC's "About Us", we have learned that he is one of the four top four accounting firms in the world. Well, the other three are: KPMV, Deloitte, Deloitte, Deloitte, , Ernst & Young.

Once again: Lenovo → Deep.

As a result, the classmates of the mirror decisively searched the public account of KPMV, Deloitte, and Ernst & Young. They also found that the article also helped the product concept and knowledge expansion very much, paying attention one by one.

At the same time, we have to understand some information in depth, such as the approximate situation of each company, such as Pwa Yongdao is located in London, England, etc. Don't underestimate these basic information you understand. You will greatly improve when you preach in product preaching Your professionalism.

It is the method of using "Lenovo → In -depth" that when we face the knowledge of new fields, it is easier to form a comprehensive and solid knowledge system.

3. Reading files, excerpt notes, digestive key information

I have found the right file. At this time, you must read the files. It is recommended to read it at least three times:

According to the navigation window and quickly preview, I read it according to the key content. Take the customer risk portrait as an example. I have read this article several times:

1. The first time is to understand the document structure first

Through the navigation catalog, we can see that the structure of this article is very suitable for product managers. It is almost written in the process of designing the product. Therefore, I combine this file with the product design process and Share training.

For example, the first chapter is "What is a digital risk solution for corporate customers?", This is the function definition of our product design.

For example, the second chapter is "Why do insurance companies build a digital risk management system for corporate customers?", This is the research on industry policies and demand backgrounds.

For example, the third chapter is "What are the sources and main dimensions of customer risks in the property and insurance industry?", This is to dismantle functional disassembly around the core needs.

For example, the fourth chapter is "how to build a digital risk control system for corporate clients of financial insurance companies", which is the business process that modular the product function.

2. Read it again

The first reading does not need to be particularly detailed. It is mainly to build a approximate framework by quickly previewing, and the second pass is required to read in detail, and take notes for key content.

During the excerpt, you can collect effective information from the perspective of the product, make good use of keyword associations, strengthen memory and understanding. For example, when I read, I took notes and understood.

3. Repeat reading for key notes

After the second intensive reading and excerpt notes, it is recommended to repeatedly read key notes to form effective knowledge transformation.

I secretly told you that when I was running in the park in the morning, I repeatedly read the core notes and recited it. In the process, it is easy to master the product knowledge in this new field through the product association.

4. Multi -file analysis, extract the number of conventions

Through the digestive understanding of the file, we can basically build a product framework. This can be sorted out using a mind map. Each file is a branch, which is convenient for systematic summary.

In fact, the focus of different documents is different, repeated, and the reference value is also different. This requires us to learn to refine the maximum conventions from the perspective of product perspectives.

For customer risk portraits, our document information mainly comes from policy, regulations, industry research reports, and disassembly of competitive products. We can be divided into three branches and extract the value points sorted out.

The key to this extraction is to extract the maximum equivalent number, that is, it is repeatedly mentioned in different documents. This must be considered by the product design that needs to be considered, especially for strange new areas.

For example, in Pwa's reports and the implementation opinions of Zhejiang, they all mentioned that they need to form a customer portrait for the formation of customer portraits, but they have different expressions.

In the documents of the Zhejiang Provincial Department of Emergency Management, it is defined as the "Safety Production Medical Examination Report", and in the Pricewater -Yongdao research report We need to analyze and extract to identify the key points.

5. Knowledge output, applied to existing business

After grasping the basic information system, the focus should be based on the company's existing business for knowledge output and discuss and grow in practice. This is extremely critical to the digestive understanding of knowledge and further form its own ability system. For example, when we focus on customer risk portraits, we originally had only one dimension: "corporate customer risk portrait", and our understanding of corporate customer risk portraits was relatively shallow. At first, we defined mainly from the communication with internal business personnel. In other words, it is a bit closed.

After learning from the research report and industry policy documents, especially I found that the PwC documents mentioned that when the corporate customer risk classification of the financial insurance company, it is divided into three dimensions. Portrait and "industry portrait" and "regional portraits" have been added.

You see, this is the process of digestion and understanding. In the face of new business fields, we can only form the theory to practice in practice to quickly form ourselves only by effectively integrating the information we learned with the existing business. Knowledge system.

In the long run, product managers are the norm in the face of new fields. In unfamiliar fields and knowledge blind spots, how can they enter quickly and efficiently and form their own knowledge system quickly. The key constraints of competition.

In the first two days, there were products in the group that I suggested that I have made a payment article, and the experience of responding to strange fields under the disassembly and analysis. The above is only a shallow experience reference. It is far from paying. I just hope to bring you some products inspiration.

In addition, the report of the report of this "customer risk portrait" of PricewaterhouseCoopers is very high. It is recommended that each product classmate consider it carefully to transform this product knowledge into its own ability system. The public account "Product Grand Canyon" will reply " Risk portrait, you can download the report.

Of course, we still need to remind everyone that product managers must improve learning efficiency in the face of complex new areas. This must be inseparable from an open mindset. Do not set up itself, especially in the face of new fields.

As the Analects of Confucius said: gentleman is not utensil.

Columnist Products Grand Canyon, Public Number: Product Grand Canyon, everyone is a product manager columnist. Seven -year B -side product manager, supply chain logistics and financial fields, good at demand design, business guidance, business observation, etc.

This article was originally published by@本 本 本. Everyone is a product manager. Reprinting is prohibited without permission.

The point of view of this article only represents the author himself, and everyone is the product manager platform that only provides information storage space services.

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