The price of Gold 丨 The price of gold has dropped to the lowest two years. Is the "bottoming" time?

Author:Hunan Daily Time:2022.09.20

Last week, the international gold price fell $ 80 to a low of $ 1654, the lowest level since April 2020.

(Picture source: Network)

For the Chinese people, the most direct impact is that when the traditional wedding season of this year's National Day is coming, the "just need" and a large number of "non -rigid needs" of gold jewelry "shot" at the same time.

Is the enthusiasm of the gold consumer market at first, is it the best time to indicate the "bottoming" gold?

Golden shop ushered in "gold rush fever"

Since the Mid -Autumn Festival holiday, the number of guests in the gold counters and jewelery stores in various large shopping centers and commercial streets in Changsha have increased significantly.

"Because the price of gold has fallen a lot, the highest gold at the beginning of the year was sold to 520 yuan, and now it is around 480 yuan." Sales staff at a gold counter told reporters.

(Picture source: Network)

In Changsha, the prices of gold jewelry of various brands are different, and most of them are concentrated on September 19th from 480 to 490 yuan/gram. At the same time, most stores also have heavy -duty prices and the entire discount price attracts consumers to buy, and the actual price of gold jewelry is still lower. "It is indeed a lower level in recent years." The salesman said.

On the same day, Ms. Zhang purchased a 5G craft snowflower gold earrings at a gold counter in a brand of a brand in Desiqin City Plaza. On the basis of the price of 483 yuan/gram, the clerk hit 20 % off. "A pair of earrings are about 3 grams, and the previous price exceeds 1,500 yuan. Now I bought it in more than 1,200 yuan." Ms. Zhang said.

The increase in sales is not only jewelry gold, but also the investment fund is also ushered in a wave of buying a small peak. "Compared with jewelry gold, the price reduction of investment funds is more obvious, and it has fallen below 400 yuan/gram." The person in charge of a jewelry shop in Huangxing Road Pedestrian Street said that the price of gold has fallen again. Grow up nearly 30%.

There are more than 8,000 gold companies in our province

Waiting for the opportunity to "use the bottom", because gold itself is an investment product.

Earlier this year, due to the outbreak of Russia and Ukraine's conflict, gold as a high -quality shelter preservation tool, international gold prices once soared more than $ 2070/ounce.

(Picture source: World Gold Association)

Beginning in July, affected by multiple factors from industrial production, financial investment, and central bank reserves, the price of gold continued to surpass down, and last week had fallen below $ 1,700/ounce.

In this changing price, people who purchase gold can get considerable benefits at low prices and sell at high prices.

Residents of Hunan have been more keen on consumption of gold for a long time, and it can be seen from the companies and capitals that are attracted to the market.

(Picture source: Network)

According to the company's investigation data, there are 158,300 existing gold -related companies in my country. From the perspective of regional distribution, Guangdong ranks first with 43,700 gold -related companies; Zhejiang and Jiangsu have 09,200 and 0.90 million gold -related enterprises, which are second and third; Fourth in the country. Comparing the number of gold -related companies in major cities in China, Changsha ranks seventh, second only to Shenzhen, Guangzhou, Beijing, Hangzhou, Shanghai and Xiamen.

(Picture source: Network)

Several gold counters sold by Kan Caijun said that from the feedback from customers to buy gold jewelry and investment gold bars, most people believe that the price of gold will soon rise, so there is a consideration of "investment", which has increased, and it has increased. Gold consumption.

Prepare for a short term that will not be profitable

For ordinary investors, is it a good time to start with gold?

Several industry experts have publicly stated to the media that the recent decline in gold prices is closely related to the US dollar strengthening and the Federal Reserve's sharp interest rate hike expectations. Therefore, whether it can eventually open the truly certain upward channel, it also needs the Fed's interest rate hike cycle to decide.

(Picture source: Network)

"The price of gold is in the process of downward, which meets the investment psychological expectations of many people. But the decline in gold prices does not mean that it will be profitable in the short term. Citizens need to consider it carefully when investing." Investors should allocate asset allocation according to their own risk tolerance and invest cautiously.

(Picture source: Network)

The financial experts of Agricultural Bank of China Hunan Branch reminded that due to stable investment considerations, they can currently start allocating some gold assets, but not all gold products have investment value. The cost is higher; because the gold jewelry has various handling fees, the sales price and the recovery price are large. Even if the price of gold has risen sharply in the future, monetization does not necessarily make money. "For ordinary people, there is no need to buy a lot of physical gold because they want to invest."

Author: Peng Yahui

Edit: Wang Yaobing

Source: Hunan Daily

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