Xu Yaxiong: Let the pears from hometown eat "the taste of childhood"

Xu Yaxiong insisted on taking the road of brandization and finally gained it. Great Wall Network · Jiyun Client reporter Yanyu Group Photo

Great Wall Network · Jiyun Client News (Reporter's group) A pear can be sold to 48 yuan, which makes Liang Qingfen, a grower in Xiezhuang Village, Xiezhuang Town, Zhao County.

On September 12th, Liang Qingfen, who was busy sorting and packing the newly picked Syishane pear, told reporters: "In the past, the pears of one acre of land were sold for 7,000 yuan to join the cooperative unified management. To reach more than 20,000 yuan, I have to thank Xu Yaxiong. "

Xu Yaxiong is a post -90s, one meter nine meters tall. Although she had been busy during the day to the early morning, Xu Yaxiong's dark face was still filled with joy.

Liang Qingfen showed his own Sauhal. Great Wall Network · Jiyun Client reporter Yanyu Group Photo

"Our bases are all ancient trees for more than 100 years. The pear and fruits produced are long time, uniform head, and high sugar content. From the beginning of September to early October, other pear gardens have basically no pears. The folks have no pear. The folks are the folks. Sending the pears picked on the day, I would have to be classified and packed into the warehouse according to the quality classification, packeting, "Xu Yaxiong said.

Xu Yaxiong is a native of Xiezhuang Village. After graduating from college, he has been in the Public Security Bureau and worked as a salesperson in an enterprise. For many years, he has always had a wish in his heart, that is, letting the pears in his hometown eat "the taste of childhood".

In 2019, Xu Yaxiong returned to the village and used his six pear trees in his aunt's house to test. Organic fertilizer, no pesticides, pear fruit did not bag, the effect was good. In the second year, he and several partners established a professional cooperative of Pear Fruit Planting to absorb growers into the community. It is managed and sold in accordance with the unified model to ensure that the growers earn 3,000 yuan per acre of land.

Xiezhuang Village Swilish Swilight Harvest. Great Wall Network · Jiyun Client reporter Yanyu Group Photo

However, in April 2020, the Chunfeng was in the cold shortness of the spring after the roller bloomed. The cooperative had no income that year. However, Xu Yaxiong was not discouraged and continued to communicate with the growers and increase investment. Experts were asked to guide training, improve the soil, and strengthen fruit tree management.

Xu Yaxiong and his partners have established Lezhi Tang Agricultural Technology Co., Ltd., which has invested more than 1 million yuan in cash for more than three years to strengthen the brand shaping and promotion of pear fruit products. Since last year, Xu Yaxiong has finally gained. The quality of Pear has been recognized by the market. More and more growers have joined the cooperatives. The size of the base has reached 500 acres. The output value of this year is expected to reach 15,000 yuan, with a total output of 1,500 tons.

"Our WeChat Mini Program was launched on September 2, and the special fruit was sold for a box of 288 yuan. I just contacted the courier and went to the warehouse to process today's orders." Xu Yaxiong said.

Speaking of the future plan, Xu Yaxiong is full of confidence: "We plan to expand the scale of pear trees to 4,000 acres in three years to benefit 700 farmers; in 2030 to 20,000 acres, absorb 3,500 households to enter the community. To promote the deep processing of pear, cultivate edible fungi in the pear tree, so that the road to get rich is wider and wider. "

- END -