"Little Gold Standard" into the core selling point of liquor promotion

The National Day holiday is near the peak sales season of liquor

"Little Gold Standard" into the core selling point of liquor promotion

This year's Mid -Autumn Festival and National Day have a long interval, bringing two peak sales peaks to the liquor industry, and major wine companies in the market have also ushered in the "most loose" sales season of the year. Some people in the industry predict that in the context of continuous improvement of consumer quality and the continuous prevention and control of epidemic conditions, the consumption scenario of alcoholic consumption is gradually returning to normal, the terminal demand is gradually strong, the marketing continues to accelerate, the enthusiasm for consumption has continued to increase, the liquor industry is ushered in ushering in New development cycle.

A few days ago, the reporter visited many businessmen in Beijing. In order to welcome the National Day holiday, the amount of liquor products on the market increased significantly, and the liquor promotion has entered the heat. Among the many liquor, the bottle body printed with "small gold labels" products, because it has the "exclusive identity" of pure grain and solid fermentation liquor, has also become a big selling point that attracts consumers to buy.

On September 19, the reporter visited a large life supermarket in Wanyuan Road, Fengtai District, Beijing. Seeing that the alcohol promotion in the supermarket was rich and the discount was very strong. "Thirty -thirty" ... attracted the purchase of many customers. The promoters of the major liquor brands have also seized the rare sales season before the festival and enthusiastically introduced products and related preferential activities to customers. "Look at our 1 -liter 'small golden label" two pot heads. Now you can add 500 ml of 500 ml of wine to buy a bottle. Although the price is the same as the online shop, we will give one more bottle of wine here. Now It is very cost -effective to buy! "As soon as the reporter walked to the shelf, the promoter of a brand of liquor introduced the preferential activities of the brand while opening the shopping website in the mobile phone to compare the price of the reporter.

Under the guidance of the promoters, the reporter saw that many liquor products were printed with the "small gold label" logo in the obvious position of the bottle body. Paper signs to promote consumers. Promotionists introduced to reporters: "In recent years, consumers 'enthusiasm for the consumption of food and wine has continued to increase.' Small Golden Standard 'as a" identity certificate' as a pure grain and solid fermentation liquor, and it has also become a guarantee of quality in the hearts of consumers. Therefore, therefore Many liquor products this year have regarded 'small gold label' as the core selling point of promotion. Considering that some consumers do not know much about 'small golden labels', so our brand deliberately designed the bottle body promoted by 'small gold labels' as the key publicity. Lishes to focus on consumers to deepen consumers' recognition of 'small gold labels'. "

What kind of liquor can be allowed to use the "small gold label"? The governor of a white wine brand introduced the reporter: "'"' pure grain solid -state fermentation liquor logo '"from application to use needs rigorous review, only in line with the" national liquor industry pure grain fermentation white wine industry specifications "and" pure grain solid state of solid state " The excellent quality liquor of the management requirements of fermented liquor logos can obtain this 'ID card' issued by the Baijiu Professional Committee of the China Food Industry Association. "

"Whoever can introduce pure grain solid -state fermentation technology into the mass consumer market will win wider consumer public opinion." Some people in the industry pointed out that before the pure grain solid -state fermentation process belongs to a relatively high -end liquor brewing method, to ordinary consumers to ordinary consumers It is expected that it is not available, but pure grain solid -state fermentation products are in line with consumers' traditional cognition of liquor and the value of traditional liquor culture. It will inevitably become the development trend of the future liquor industry. As a sign of pure grains, solid -state fermentation liquor, provides consumers with a clearer consumption guidance, and will also lead the liquor industry to a higher dimension.

Text | Photo Reporter Jia Taowen

- END -