With 200 million debt, people go to the building, and the wharf is "too much blood loss"

Source | Bohufn

Author | Lingling

Recently, the wharf is not quite flat.

Yang Pier is being "chased" by the buyer who is proud of himself.

M & A has become the most suitable way to think of the founder Zeng Bibo.

However, the next receipt has not appeared.

Ocean -notes with debt, home office

"A small number of people forced the company to die, in fact, this platform will develop in an irreversible direction." "The platform fell down, dead, no one wants to get money."

In an interview with "Chinese Entrepreneurs", Zeng Bibo said.

According to his statement, he originally planned to go to his mother -in -law's house, but the address of the mother -in -law's house had been known by "this group" and was harassed across the three forks. "My house and the car were sold. Now I found a dormitory, and I dare not say the address of the dormitory."

The group of people Zeng Bibo said is actually a "buyer" who owed debts by the wharf.

On August 31, Zeng Bibo said in the online meeting that the wharf was currently arrears of 200 million yuan in payment, and there was a deposit of 38 million yuan.

Many buyers who have been arrears have begun to find the media to speak. According to reports, many merchants have complained that the long -term arrears of the payment of merchants from the terminal for a long time ranging from tens of thousands to hundreds of thousands.

At the same time, Ocean Pier is located in the headquarters office of Jing'an District. The gate is currently closed, and no employees are in the office.

There are two announcements on the door, one from the property, saying "because of the long -term arrears of rent, property, and water and electricity bills, it has already filed a lawsuit, so it stopped using the place."

The other is "Notice of Migration of the Headquarters of the Wharf Group". The intention is to compress unnecessary expenses. Ocean pier prepares to change the headquarters office address and adopt a long -range home office model during the period.

(Picture source Tech Planet)

Behind the home office, the scale of the wharf is declining sharply. "There are a lot of people who leave, about 100 people at the beginning of the year, and now about forty people."

Obviously, Zeng Bibo and Yang Wharf did not have enough psychological preparations for the current situation of the crisis. In an interview, Zeng Bibo said, "I am a person who is worthy of conscience. Suddenly, today, I owed me so much money. I was guilty."

Today, Zeng Bibo's demand is that the outside world can give foreign pier for half a year. "Half a year, or you will survive, or you will be" dead "." In Zeng Bibo's plan, what the ocean pier will do next is mergers and acquisitions. Sell".

"Misjudgment" of Yangtfer Pier

Established in 2010, the ocean -pier is the first cross -border e -commerce company to start by C2C buyers. It focuses on luxury bags, cosmetics, niche tide cards, clothing and shoes and other categories. According to the data disclosed by the Wharf, the platform has more than 80,000 certified buyers during the peak period, covering 83 countries on six continents around the world, and the number of goods available daily is more than 800,000 pieces.

Ocean said that it was "the only independent cross -border e -commerce enterprise in the entire cross -border e -commerce industry that has obtained the annual profit." The ocean -pier based on the buyer's and C2C model once became popular, and the valuation had exceeded $ 1 billion a long time ago.

However, the glorious years belonging to the wharf are short long.

The crisis of the wharf was not suddenly outbreak, but an ambush. According to reporters, there are buyers that from July last year, loans cannot be withdrawn on the Western Pier platform.

Zeng Bibo attributed this crisis to the challenges brought by the epidemic, as well as the tension brought about by Sina Weibo withdrawal and bank bumps.

In 2020, Zeng Bibo admits that "a bit overvalued." Earlier, more than 40 flights at the peak period of foreign terminals could have more than 40 flights a week. After the epidemic, there was no flight, and the goods could not come in. According to Zeng Bibo, a number of core ports are at the requirements of imported materials and have a 14 -day static period. "For the 14 days alone, users may cancel the order."

In Zhihu, a cross -border practitioner analyzed that "the suspension and shutdown of international logistics, especially the suspension of commercial flights, have a great impact on the timeliness and cost of the supply chain."

In addition, the misjudgment in capital operation also allowed Yang Wharf to enter "Dead Hutong".

According to Zeng Bibo, at the end of 2020, Sina Weibo voted for 100 million wharfs, the Chongqing Municipal Government invested 30,000 to 40 million, plus 3.4 billion in hand, and more than 80 million bank loans. At that time, the wharf was "not bad at all." However, what happened later was not in the prediction of Zeng Bibo.

On the one hand, banks took more than 80 million loans, and Sina Weibo refunded more than one billion. On the other hand, "After the red -chip, the compliance requirements are higher, and the fund settlement is strictly investigated." Some merchants have chosen not to operate due to strict funding review, causing the foreign pier to be more passive.

"Buyer", hidden dangers of the ocean pier

Zeng Bibo still has confidence in Yang Pier and believes that he will not go down. He believes that "the precipitation of the Ocean Pier for decades is still valuable, and the buyers and users accumulated on the platform still have value."

The problem is that the "buyer" at the wharf may have rotten from the foundation.

In 2017, the Beijing News reported that most of the luxury bags of "Haitao" and "Middle Ages" of the wharf are from Guangzhou Baiyun Leather City. At that time, the reporter personally experimented to sell the high imitation handbags priced at 400 yuan at a high price of 7,000 yuan.

The regulatory procedures of the foreign pier platform are like furnishings.

Knowing, an internal employee of a western terminal revealed that the platform was not high on the buyer's qualifications. It only required ID cards, bank running water, and residence certificates to open a store. But these documents are PDF and photos, which can be fake. There are also media reports that a large number of international students and overseas migrant workers who have no experience in e -commerce only need to take photos in foreign shopping malls to start a purchase of Haitao purchasing business.

In response to the "arrears merchants" in recent news reports, Zeng Bibo referred to them as "bad merchants found in the process of compliance operations in the process of compliance business". A series of serious violations of regulations and illegal business behaviors such as account operations), "fake sale" (judged by third -party testing agencies as fakes), and the store was frozen during rectification.

On the black cat complaint app, there are 3530 complaints about the wharf. The common complaints are "receiving fake goods" and "delayed refund".

(Figure source Black Cat Complaint app)

The wharf is the same as the false regulatory procedure, although the entry threshold for buyers, but also makes the business environment difficult.

Earlier, a Consumers purchased a Canadian goose on a merchant store on the Ocean Pier APP, which was identified as fakes. After the user sued, the court ruled that the wharf was paid in accordance with the standard of one -time losses of the holiday.

Nowadays, there is another incident in the wharf. The buyer is willing to stay on the platform. Perhaps it is also a big question.

At the same time, the track of the wharf is located, the giant is standing.

According to the 2021 global and Chinese cross -border e -commerce operation data released by Ai Media Consultation, Tmall International, Koala Sea Purchase, and Jingdong International have won half of the Haitao market, and the market share of the wharf is only 5.5%.

On September 1 this year, TEMU shopping website under Pinduoduo's cross -border e -commerce platform was officially launched overseas. Earlier, the byte beating also launched Tiktok Shopping.

Obviously, the giants have already followed the fat of cross -border e -commerce. How many opportunities to leave the Wharf can be?

Reference source:

1. Chinese Entrepreneur Magazine: The founder of the Ocean Pier responded exclusively: Life is described in a mess, but it will not run or depend on accounts.

2. Chopcopy TMT: Waste 200 million yuan, people go to the building, do you have a chance?

3. Tech Planet: Rescue Western Pier: 200 million arrears, only 50 employees, and seeking mergers and acquisitions

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