Douyin released the 2022 harvest data report, "Hexia Dream of Dream" became the hottest word

The most new rural videos on the day of Lichun are the most

The data report shows that among the 24 vans a year, the number of short videos related to rural areas on the day of Lichun is the highest. Everyone made spring cakes and whip spring cows on this day, leaving blessings for the next year, and now it is finally rearing.

Among the keywords related to harvest, the balcony harvest day, talent planting talent, red fruit, full granules, etc. expressing this autumn harvest will be active. Yuan Longping remembered the "Hexia Dream of Liang Liang" for a lifetime, and now it has also become the hottest word on the harvest on Douyin.

In addition to Douyin creators such as Sannong's self -media, rural guardians, and e -commerce recommendations, non -genetic inheritors, veterinarians, gourmet experts, rural teachers, agronomyists, breeding experts, forest guards, drone flying hands The new farmers' occupations have also attracted attention in Douyin.

After 00, I am keen to buy meat, and I like to grow vegetables after the 60s

The data report also counts the categories of agricultural special product categories that are most concerned about each age group. When the post -60s were busy buying fruits and vegetables, the post -70s and post -80s fell in love with pork planting, while the first place in the post -90s and post -00 shopping list was various pork products.

However, overall, in various meats, fish and shrimp with lower fat content have now received more attention from netizens. At the same time, in the traditional category of meat, high -quality niche varieties represented by Tibetan pigs, rutin chickens, and black goats have also been favored by Douyin netizens. It is found in Yunnan, Tibet, Gansu, Sichuan and other Tibetan incense pigs, also known as "ginseng pigs" or "ferns hemp pigs". It is known for its rich nutrition. Related videos played 1.25 billion times in Douyin.

Henan, Sichuan, Guangdong, Guizhou, Yunnan and other provinces have become the most concentrated place for rural creators. Near the harvest festival, the creators of various places aimed at the autumn harvest scenes in the village. The topics such as "Autumn Harvest Big Scenes" and "Harvest is the Romance of Huaxia Earth" and other topics have successively appeared on the Douyin hot list.

Traditional ancient villages get millions of clicks

"Douyin 2022 Harvest Data Report" shows that in the past year, many traditional ancient villages have also entered the public's vision through short videos and live broadcasts. Among them, Iwama Village, Lishui Yun County, Lishui, Zhejiang received 3.06 million clicks, Huanhe Village, Tongren Dejiang County, Guizhou received 1.55 million clicks, Hemu Village, Altai Burzin County, Xinjiang received 1.25 million clicks ... Ancient villages became the tourist destination of many people yearning for many people. one.

In addition to concerned about what to eat and where to travel, netizens are also searching for agricultural knowledge in Douyin. The report states that last year, the popular science video playback volume of the black bean planting process was more than 110 million. How to plant watermelon at home, this video of seedling season allows you to take less detours, the modern planting of bananas, and how the unique garlic is planted. The content is the knowledge point that everyone is most concerned about.

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