International tourism challenges in the industry to seek recovery strategy

In 2021, the total global tourism consumption was only half before the epidemic; 121 million people in global tourism employment lost their jobs; the domestic tourism recovery of well -known tourist destinations around the world was better than international tourism, and the number of international tourists was only 30 % of the top 30 % of the epidemic situation. about……

The epidemic that lasted for nearly 3 years has caused a huge impact on the world economy. The global tourism recovery also faces many challenges. How to recognize the new situation of international tourism, find new opportunities for win -win cooperation, and open up a new path of revitalizing tourism. Focus on the focus.

Not long ago, the 2022 World Tourism Cooperation and Development Conference, hosted by the World Tourism City Federation, was held in Beijing. More than 300 representatives from 49 countries participated in the offline meeting. Tourism rejuvenation strategy.

Photo by Shen Haibin, a small town in Germany

Recognize the situation and find the key

At the 2022 World Tourism Cooperation and Development Conference, the World Tourism Cities Federation released the "World Tourist Cities Development Report (2021)" (hereinafter referred to as the "Report"), which made a systematic analysis of the global tourism development. At the same time Analysis of the new situation of international tourism development and key points of recovery.

The report analyzes 100 sample cities around the world, covering 70 countries and regions.根据综合评价指数，世界旅游城市发展综合排名前20名为：巴黎、伦敦、洛杉矶、旧金山、纽约、迈阿密、北京、悉尼、拉斯维加斯、芝加哥、台北、上海、墨尔本、首尔、莫斯科、 Milan, Brisbane, Munich, Hawaii and Barcelona. Among them, Beijing ranks seventh in the world.

Du Yili, an expert of the Expert Committee of the World Tourism City Federation, interpreted the "Report" on behalf of the World Tourism City Federation, showing the industry's recovery of world tourist cities.

——The tourism industry recovers slowly. The industrial prosperity index is not high, and the contribution of the tourism economy has declined. The average proportion of GDP in the tourism industry is 1.16%, which is lower than the level before the epidemic (4.85%in 2019). The growth index is only 23.5, and the domestic tourism growth index is 83.

——A regional development presents a new pattern. Before the epidemic, the Asia -Pacific region was a rapidly developing area. Among the top ten tourist cities in 2019, tourist cities in the Asia -Pacific region occupy more than half. In 2021, the development of tourist cities in Europe and the United States was strong, and the development of tourist cities in the Asia -Pacific region slowed down. The comprehensive ranking of the top ten, only Beijing and Sydney cities in the Asia -Pacific region.

——Smark tourism leapfrog development. The epidemic stimulus and promote the application of information technology. In 2021, the average wisdom index of the World Tourism Cities is much higher than the average of the city's popularity index, the industrial prosperity index, the economic contribution index, and the tourist satisfaction index. The development of digitalization of tourism has accelerated, and the number of Tourism -related APPs, the proportion of online ticket purchase, and electronic signature coverage of the scenic area have been greatly increased.

——The development of tourism development is prominent. Economic contribution and tourist satisfaction need to be improved, and the top tourist city's economic contribution and tourist satisfaction have declined significantly. Tourism security protection needs to be improved. Urban public medical and health safety guarantees are the most urgent need for centralized improvement in the world's tourist cities. There are still weak areas of urban wisdom. Urban intelligent transportation levels, no contact services, and convenient financial payment remain to be strengthened.

The new situation and new characteristics of global tourism development are also the focus of attention of guests.

So Deputy Secretary -General of the Shanghai Cooperation Organization, Sahel Khan, proposed that the epidemic has brought huge difficulties and challenges to all countries. At the same time, the application of modern information and communication technology has brought more opportunities, which is becoming more and more obvious. Non -contact tourism services such as virtual tourism and cloud exhibitions can reduce operating costs, improve the tourism experience, and enhance the ability to flexibly respond to emergencies. More importantly, through these innovations, the industry will create a new high -quality tourism environment and improve the overall development level of tourism facilities in various countries.

Zalisa Ulosevic, Executive Director of the United Nations World Tourism Organization, proposed that many cities now have ambitious and magnificent plans, and recognize the important role of tourism industry in promoting the recovery of urban economic recovery. Social tolerance, cultural exchanges and heritage protection pillar industries. At present, only through innovation, knowledge sharing, and far -sighted solutions can the urban tourism industry become more sustainable, more tolerant, and more tough.

Gathering confidence to share experience

At the critical stage of the global tourism recovery, guests around the world gathered in Beijing, condensing consensus and boosting confidence in exchanges and collisions. The 2022 World Tourism Cooperation and Development Conference, with the theme of "deepening cooperation and innovation and development", has established a platform for exchanges and cooperation for revitalization.

39 cities in SCO Organization have become members of the World Tourist Cities Federation. As a representative from the SCO, Sohel Khan introduced the positive practices of the SCO in promoting international tourism exchanges and cooperation.

Introduction of Sohel Khan, the SCO launched the "Outline of Tourism Cooperative Development of Member State of the SCO", followed by the "2022-2023 implementation of the" Outline of the Tourism Cooperation of Member State of the SCO "joint action plan ", The action plan aims to improve the quality of tourism services of SCO member states, develop tourism safety systems, and introduce digital technologies in the tourism industry, promote the implementation of entry tourism policies, and improve the professional training system for the hotel industry of SCO members. It is particularly noteworthy that during the 2018 SCO Qingdao Summit, the SCO signed a memorandum with the United Nations World Tourism Organization. All these policy documents can reflect the efforts of SCO's hopes to restore tourism, develop tourism potential, and promote tourism exchanges as soon as possible. The tourism industry is the pillar industry of Seychelles, and the epidemic has a great impact on its economy. Ambassador to China Anne Rafteinina said that in the face of the continuous impact of the epidemic, Seychelles looked forward to promoting the tourism industry to revive the fanfare, and also realized that 100%depend on the tourism industry because once traveling travel, because once traveling If there is a problem with the industry, the entire Eylmo economy will be severely damaged, so the pillar industry needs to be diversified, such as promoting fishery development.

Annie Rafrtina also said that while taking multiple measures to promote the recovery of international tourism, it is more important to ensure that natural landscape can exist for a long time, so Seychelles has protected 50%of the land through the law to ensure that these places have ensured these places in these places in these places. The integrity of ecology and environment. During the continuous impact of the epidemic, Seychelles never stopped online propaganda, showing all the beautiful scenery of Seychelles, informing global tourists that now they can start a "dream journey".

Tunisia is an important tourist destination in European and American tourists. In the first half of this year, the number of Tunisia's entry tourists has returned to 120%in 2021, and the number of tourists is still rising.

In order to cope with the impact of the epidemic, Tunisia has adopted a series of prevention and control measures in response to the impact of the epidemic. The tourism department also introduced certification policies related to epidemic prevention and control, which is a compulsory principle. In addition to traditional marketing activities and cultural festivals, online activities have also been launched. This is also the focus of Tunisia's attention. Publicity activities are carried out through digital technology applications, and new products and new services are promoted.

Corporate innovation to welcome the future

Innovation is the core keywords of the 2022 World Tourism Cooperation and Development Conference. The "Report" specifically lists the top 20 urban wisdom rankings in 2021, namely: Macau, San Francisco, New York, Vancouver, Toronto, Los Angeles, Chicago,, Chicago,, Chicago, Chicago,, Chicago, Chicago,, Chicago,, Chicago, Chicago,, Chicago,, Chicago, Chicago,,, Chicago, Chicago,,, Chicago,, Chicago,,,,, Miami, Ottawa, London, Las Vegas, Helsinki, Busan, Amsterdam, Munich, Hong Kong, Washington, Geneva, Stockholm, Seoul.

Du Yili's analysis of the above rankings is worthy of attention. In order to cope with the impact of the epidemic, the construction process of urban intelligence is accelerating; Macau has become the first -ranking smart tourist city; urban intelligent construction in the Americas is rapidly developing.

In terms of digitalization of tourism, the Flying Pig Platform of Alibaba Group has rich practical experience. Zhuang Zhuoran, vice president of Alibaba Group and President of Flying Pig, said that in the past two years, tourism bureaus including dozens of countries including Thailand, Serbia, Finland, Germany, France, and Britain also include the Louvre, the British Museum, and the British Museum. Many world -renowned attractions such as the Porsche Museum met with the "cloud" of Chinese tourists through the live broadcast room of Flying Pig, and laid seeds for the recovery of cross -border tourism. Visa management agencies in Thailand, Cambodia, South Korea, Malaysia, and Vietnam have also established online digital visa services with Feizhu.

Zhuang Zhuoran also said that the industry should also recognize that the tourism industry is decentralized, the degree of non -standardization is high, and the digitalization process is relatively slow, and it is difficult to form a universal solution. In this regard, leading companies should be responsible for breaking the problem and the ability to precipitate the industry.

Compared with 2019, the number of visitors to Barbados in the Caribbean has begun to rise. Barbados Ambassador to China Haron Henry shared that from an innovative perspective, Barbados not only has beautiful beaches, blue sky and white clouds, but also creates a new tourism experience for tourists, such as experiencing different stories to maintain Attraction. The Caribbean where Barbados is located has a variety of historical and culture, which is one of the characteristics of Barbados. At present, Barbados is creating a story to bring you a new experience in a storytelling way.

Regarding the next step in the recovery of international tourism, Zou Tongzheng, deputy director of the Expert Committee of the World Tourism City Federation, proposed that the most important thing is to solve the problem of travel safety. On the basis of ensuring the safety of tourists, tourists flow. Therefore, the most important thing now is to use modern technology to change the operation method and operation system.

The solution of the key problem of travel safety has been effective in some countries. Michard's Embassy in China praised Melissa Price, saying that in the past two years, Jamaica faced the impact of the epidemic and could only innovate. The epidemic allows the industry to re -calibrate the strategy. Jamaica proposes the "Jamaica Love Program", which aims to establish a tough and secure tourism industry, which can protect entry tourists in targeted manner, and equip better first aid, evacuation and other service functions.

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