[Focus] Yuanmou Vegetables, recommended nationwide!

September 22

The General Office of the Ministry of Agriculture and Rural Affairs was released

About promotion of national agricultural production in 2022

Notice of the typical case of "three products and one standard"

Clearly

Promote 40 units as

National Agricultural Production in 2022

Typical case of "three grades and one standard"

in

Yuanmou County, Chuxiong Yi Autonomous Prefecture, Yunnan Province:

Playing plateau winter early vegetable brand rich farmers created foreign exchange and increase benefits

Be selected

The only introduced unit for Yunnan Province

Yuanmou County, Chuxiong Prefecture, Yunnan Province: Playing Plateau Winter Early Early Vegetable Farmers and Farmers Increasing Exchange Increase

Yuanmou County is located in the northern part of Chuxiong Prefecture, Yunnan Province. The 108 National Highway 108, the G5 Beijing -Kunming Expressway, and the Kunming to Panzhihua Automobile cross the hinterland. It belongs to the climate of the South Asian tropical dry and hot river valley. It is basically free of frost throughout the year. The average annual temperature is 21.4 ° C. It is the only open -air winter morning vegetable planting area in the country.

Yuanmou County is an important place for green and organic vegetables. Big vegetables include tomatoes, onions, cucumbers, green corn and other varieties. They have obtained 150 green and organic vegetable products certification. 7 trademarks have been "famous trademarks in Yunnan Province". The title of Yunnan brand -name product, 11 products have been identified by "Yunnan Famous Agricultural Products". There are more than 40 vegetable brands such as "Silong" brand tomato, with an annual comprehensive output value of 6.522 billion yuan.

From the construction of "from the field to the dining table"

Efforts to create a "green food brand" provincial demonstration benchmark

Now get a national promotion

How did Yuanmou do?

Look with Xiaobu

< /g>

True gold and silver, support brand building

Yuanmou County, in accordance with the "One County, One Industry" Demonstration County of Yunnan Province, the creation of and cultivating the Green Food Leading Enterprises Encouraging Investment Measures ", combined with the actual situation of Yuanmou County, a series of brand creation incentive support policies have been formulated. The projects of the base and organic agricultural product listing protection base subsidize 100,000 yuan for each project; for enterprises that obtain green (vegetable) food certification, each certificate reward 50,000 yuan, and each certificate reward of each certificate for organic product certification is 70,000 yuan ; It has given a reward subsidy for 100,000 yuan for the "Top Ten Famous Products" enterprises in Yunnan. Since 2018, a total of 4 companies in Yuanmou County have received a total of 5 million yuan in the "Top Ten Famous Products" selection and award funds.

< /g>

Really "green", quality supervision throughout the process

In recent years, Yuanmou County has continued to carry out pesticide and fertilizer reduction and increase efficiency and increased efficiency, and comprehensively promoted green prevention and control technology. Thousands of acres, 170,000 acres of green food, and the quality and safety of exported vegetables are 210,000 mu. Strengthen the quality supervision of agricultural products from the source of production to the consumer dining table, and actively promote the guidance of 30 agricultural production enterprises to register the national agricultural product quality and safety traceability platform to operate.

At the same time, strengthening the promotion and application of consumption agricultural products to meet the standards, the county has issued a total of more than 3,800 qualification certificates for edible agricultural products, with 140,000 tons of agricultural products with a qualified certificate. The county's quality and safety of agricultural products in the county has maintained a steady development trend. The quality and safety testing of agricultural products for exported agricultural products for 5 consecutive years reached 100%. In 2017, it was identified as "the first batch of agricultural quality and safety counties in the country".

< /g>

Cultivate leading enterprises, brand propaganda continues to make efforts

For a long time, Yuanmou County has actively implemented the requirements of the Yunnan Provincial People's Government on the "Yunnan Provincial Agricultural Market Anthology Division Cultivation Plan" to create a project through the "one county, one industry" vegetable demonstration county, and gives the new type of business entity to 4 million yuan in loan discount subsidies. Leveraged 60 million yuan in financing loans of operating entities. As of the end of 2021, a total of 2 key leading enterprises in agricultural industrialization, 23 provincial -level leading enterprises, 68 states; 441 farmers' professional cooperatives, 584 household farms, 1041 households.

Agricultural industrialization leading enterprises adhere to market -oriented, vigorously develop ecological agriculture, actively declare the creation of green, organic agricultural products brands, register national and provincial and state brand -brand trademarks, and participate in the agricultural expo, agricultural exhibitions, vegetable industry expo, and various various types Media platforms and e -commerce platforms will increase brand promotion and promotion. 100%of the enterprise -exported agricultural products with independent brands implement OEM labels to further expand the brand's influence. At present, there are 17 companies in the county certified 60 green foods, 90 enterprises certified organic products, 7 organic agricultural product conversion certification products, and 157 green and organic agricultural products in the county.

< /g>

The brand market effect expands and moves towards the high -end market

Yuanmou County made a good "regional public brand+product brand+corporate brand" combination boxing. The county government invested 300 million yuan to build a capable Yu vegetable wholesale trading market. With the market as the core, it introduced 2 billion yuan to build Yuanmou Fruit and Vegetable Expo City to comprehensively improve vegetables Acquired market functions such as warehousing, sorting packaging, cold chain transportation, financial commercial and residential and other market functions. Relying on green fruits and vegetables such as green fruits and vegetables to actively participate in various domestic agricultural product exhibition conferences and promotion conferences, and expand the high -end markets of Beishang, Hong Kong, Macao, Europe, Europe,,, Europe, America, and South Asia. By continuously organizing the Yuanmou Vegetable Festival and Yunnan Yuanmou Vegetable Industry Expo, produce publicity posters at Changshui Airport and high -speed rail stations in Kunming, further expand the "Yuanmou Vegetable Vegetable" brand market effect and improve market share. At present, Yuanmou County's vegetables are sold to more than 200 large and medium -sized cities and more than 10 countries across the country, with an annual comprehensive output value exceeding 6.5 billion yuan.

up to now

There are 26 agricultural enterprises in Yuanmou County

A total of 60 green food certification

90 organic product certification

The total area of ​​the certification base is 114,500 mu

"Yuanmou Tomato" and "Yuanmou Jubei" geographical proof of the trademark

"Yuanmou Vegetables" and "Yuanmou Fruit" collective trademark

Registered by the State Administration for Industry and Commerce

"Yuan Green" brand onion

"Nature Star" brand organic sweet crispy corn, etc.

4 agricultural products

Won the "Top Ten Famous Products in Yunnan Province" for 5 consecutive times.

"Yuanmou Vegetable"

Brand influence continues to increase

Shape "Shouguang and Yuan Moun in the North"

Market brand image

Focus on domestic and foreign merchants and consumers

There are more than 700,000 tons of vegetable products every year

Sell ​​to Beijing, Shanghai, Chongqing, etc.

Nearly 200 large and medium cities in China

Nearly 80,000 tons of onion and green onions

Export to South Korea, Japan, Russia and other countries

The average annual output value is 2.4 billion yuan

A large number of organic vegetable manufacturers settled in Yuanmou

Drive farmers through the leading enterprise radiation

Develop the vegetable industry

Drive 35,000 farmers to plant 150,000 acres of vegetables

2021

Rural resident residents of Yuanmou County

Per capita disposable income is 16446 yuan

Increase 12.1%

He ranked first in Chuxiong Prefecture for 19 consecutive years

-Chitter more-a little more-

Promoting agricultural varieties, quality improvement, brand building and standardized production (referred to as "agricultural production 'three products and one standard'") are important measures to promote high -quality agricultural development.

In recent years, the agricultural and rural departments at all levels have conscientiously implemented the decision -making and deployment of the Party Central Committee and the State Council, vigorously implemented the "three products and one standard" improvement action of agricultural production, strengthened overall coordination, improved the work mechanism, strengthened measures, and made positive progress.

In the next step, the agricultural and rural departments at all levels will take the initiative to strengthen guidance, and pragmatically promote the "three products and one standard" of agricultural production, and provide strong support for promoting high -quality and efficient agriculture and comprehensively promoting rural revitalization:

Improve the mechanism. Combining local reality, drawing on the practices of typical cases, and establishing and improving a relatively mature policy system, institutional system, and working system, forming a working pattern of typical leading, up and down linkage, and social participation.

Gather resource advancement. Focusing on good breeding, green technology, standard formulation, brand creation, etc., it guides funding, talent, technology and other resource elements.

Propaganda guidance. Comprehensive use of traditional media and new media, to promote a group of typical cases that can be readable and replicated, relying on the agricultural Jiaotong Fair and farmers' harvest festivals to promote high -quality products, tell brand stories, and create a good atmosphere.

Yuanmou Vegetables, introduced nationwide!

Is there a table on your dining table?

What do you like best?

Let's talk with Xiaobu in the comment area ~

Data: Yuanmou County, the Propaganda Department of the Propaganda Department of Chuxiong State Party Committee, Yuanmou County Agricultural and Rural Bureau

Information officer: Yang Yan Yang Ge Yang Chungui Li Mingli

Content comprehensive consolidation from the website of the Ministry of Agriculture and Rural Ministry

Edit: Li Qian

- END -