The "script kill" industry chain upgrade, minimum program may it replace the entity?

In recent years, a new form of entertainment represented by "script killing" and "secret room" has been favored by young groups, and the industry has developed rapidly. According to data recently, the scale of the script killing market in 2021 reached 17.02 billion yuan, and it is expected to reach 23.89 billion yuan in 2022, an increase of 40.4%year -on -year.

Statistics have shown that the market size of the Chinese script killing industry will increase by 44.81 billion yuan by 2025. As of July this year, the number of Shanghai script killing stores exceeded 1,000, which was higher than Beijing, Shenzhen and Guangzhou. About 80 % of the domestic players are concentrated in young groups between 20 and 35, especially the audience who likes logical reasoning, role -playing and fresh experience.

The survey shows that the current problems of the existence of the script killing industry are mainly concentrated on the script. The quality is uneven, the degree of homogeneity is high, and the single gameplay is a place that needs to be improved. Analysts believe that in the future, the effective inspection process of script quality and the professional training of hosts are important guarantees for the development of the script killing industry.

The competitive script killing industry explores innovative models in the industry chain such as script creation, distribution, and marketing. Taking the "Whale Fall" recently launched by the script killing team as an example, the release of this work no longer adopts the traditional model of traditional boxes or urban limits, but adopts the "box office sharing" model -the store can be available for the store. Apply for free, try it, and then divide it according to the number of these times. That is, the shop has invested zero cost in the early stage and is divided into a win -win situation with the creator; the creator cooperates with advertisers to divide through advertising revenue.

Some people in the industry commented that adopting the book of the division model requires a certain courage. Whether you can make money depends entirely on the quality of the script and whether it can get high traffic. The issuer of "Whale Fall" stated that the script was sent to the store for free, and the shop returned the commission after a game. This model borrowed the movie box office division model. "We have more than 20,000 cooperative stores in the country, and quickly send out thousands of books.

The new script of "Whale Fall" was polished for 150 days, and the first batch of more than 5,000 copies was printed. The producer revealed that the previous box "Thousands of Buddha Dreams" was very good, but pirated sales have approached the genuine version. The free application model of "Whale Fall" will help to eliminate piracy. "If the store feels that the quality of the script is not good, it can give up it, which also greatly reduces the risk of trial error in the store."

Some stores said that this does reduce a certain risk. "If the book cannot be red, it is nothing more than that of the ash. If it can get angry, as the opening of the game increases, we will divide it with the creator. 10%of the profit is given to them, and a certain number of times can be reduced. The division ratio can be reduced. This is a win -win situation for both parties. "

Unlike the traditional game mode of using the physical version, players must check group chat through mobile phone applets, find clues, and every NPC avatar and circle of friends in group chat can be viewed. One of the NPC characters -Little Seventeen who loves drinking, open the circle of friends, there are several links, including "the birth of the 17th light years", "Beautiful women say good".

This applet is customized for "Whale Fall". In order to solve the secret, players can open the applet when they are looking for clues, and placed a bottle of low fruit wine through the QR code of the NPC circle of friends. The founder of the Watch Lishan River, Lin Chudong, found that if the number of script pages will be long, it will need to print more than 600 pages, but the gameplay will be more gameplay after being developed. Buy things to bring goods to the brand. Seventeen Light -Year Fruit and Fruit Passenger Group is a young female user, which is basically in line with the consumer group of script killing.

"Application of small programs in the script killing industry is relatively rare. On the one hand, everyone is more fresh. It can monitor the actual play data through the applet and it is easier to divide; on the other hand Business, in addition to creating new ideas, should also have new ideas. "From the perspective of screenwriters, the income of a script killing can often be limited. After the box office division is divided, it will help the work update. Get better benefits.

With the gradual improvement and professionalization of the script killing industry chain, the participation of script creators, publishers, actors, store merchants, vertical platforms and other subjects will promote the continuous expansion of the industry. Experienced high -quality content creators will be more fragrant. The industry believes that after the end of the "barbaric growth period", the script killing into the scope of regulatory and standardized development will become the road to the industry.

---

Photo comprehensive: Ai Media Consultation, Whale Falling

Edit: Xu Yan

Editor in charge: Liu Qing

---

- END -