The "sending code to households, one -click loans" of the Panzhihua Branch of Agricultural Issuing Panzhihua City helps rural rejuvenation

Author:China Economic Times Rural Fin Time:2022.09.23

In order to implement the strategic deployment of the Party Central Committee, the State Council, the Sichuan Provincial Party Committee, and the Provincial Government's rural rejuvenation, strengthen the "agriculture, farmers" financial services, effectively play the important role of finance in consolidating the results of poverty alleviation, and support agricultural growth. , Sichuan Province Agricultural and Rural Affairs Department, the Sichuan Provincial Rural Revitalization Bureau, and the Local Financial Supervision and Administration Bureau of Sichuan Province jointly conducting financial services for rural rejuvenation "sending codes to households, one -click loans" in the province. In response to the call, we fully support the "revitalization" brand of Sichuan financial services "agriculture, rural areas, and rural areas."

During the "delivery code, one -click loan" credit direct access to the special activity, the bank took the business outlet as the position, and made full use of the publicity column, electronic display screen, and on -site explanation to display the convenience of loans to the masses. First, at the outlets LED electronic screen rolling "sending code to household, one -click loan" public welfare promotional slogan, lobby display screen circular publicity video; second, the cabinet inside and outside the cabinet publicity At the same time, employees enter the village park, carry out on -site publicity, and effectively expand the scope of publicity. Third, combine online and offline, use online platforms such as WeChat circle of friends to actively repost the "delivery code to household, one -click loan" credit direct opening activity related information. Through this event, the financial resources and services of Panzhihua City were further sent to customers, maximizing and facilitating the "agriculture, farmers" customer groups to obtain financial services, and contributing to the agricultural distribution for rural revitalization.

Next, the bank will take this as an opportunity to further improve the quality and efficiency of the service, provide "one -stop" credit services, and deepen financial innovation around the difficulty of "agriculture, rural areas and rural", formulate a package of credit service plans, streamline the office, streamline Loan process, simplify loan procedures, open up and continuously optimize the "last mile" of financial services, and continuously improve the level of rural revitalization in financial services.

Responsible editor: Zhang Wei Guo Jinhui

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