Well -known brands need to increase prices!Did you stock up ...

June 20

Internationally renowned toy brand Lego

Message to increase the price of toys

Rush on Weibo Hot Search

Recently, Lego Group announced overseas

Asian region including China

Lego some set products

Price increased on August 1st

Europe and other countries began to increase prices in September

As soon as the news came out

Youlegao enthusiasts rub their fists

It means "strong start first"

It is reported that "6.18" e -commerce is promoting

Monthly sales champion of Lego Taobao flagship store

"McLaren Racing" has sold more than 6,000 pieces

And in the official flagship store of Lego Jingdong

Only the top 5 products sell

After receiving more than 2.5 million commodity evaluations

It is understood that most of the price increase products are Lego popular models, and the more complicated the product, the higher the price of products for adult groups. Lego said that price increases were due to the continuous rise in energy, logistics and raw materials in the past two years, which led to rising costs. Lego currently has a total of about 600 products, and about 25%of products will increase prices. As for the price increase, the company did not disclose specific information.

However, according to the price increases compiled by the media, nearly a hundred popular products such as "Ferrari", "Tree House" and "Player" will raise prices 5%-25%.

Lego Ferrari series source: Lego official flagship store

Before Lego announced the price increase

Some Lego unofficial Taobao shop

Adjusted the store on the market less

Lego product price

According to the Beijing Business Daily, Ms. Chen, a player of Lego, introduced that a Lego middleman recently announced that it temporarily stopped selling. "Disney Castle" has risen to 2049 yuan.

Lego was founded in Denmark, an international toy manufacturer, known for its building block toys. In 2021, Lego's revenue reached 55.3 billion Dan Ying Crown (approximately RMB 52.27 billion), a year -on -year increase of 27%. The revenue is more than ten times income from the domestic head tide play brand Bubble Mart in 2021.

Lego's price increase this time

Cause heated discussion among netizens

Many netizens first reflected:

It was already expensive, and the price increased? Intersection

Some netizens think:

The truth of expensive and expensive

Some netizens found "flat replacement":

Many domestic building blocks are very good!

Source: Red Star News, Xiaoxiang Morning News, Beijing Business Daily

Editor in charge: Yu Shuai

Supervisor: Mu so strong

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