Zibo City and Linzi District won the Top Ten Exhibition Zone Awards of the China Cultural Tourism Expo

Have you ever seen persimmons full of glazed persimmons? It is one of the most eye -catching punch -cards in the Zibo Exhibition District of the 3rd China International Cultural Tourism Expo and the first Chinese traditional crafts conference, which has attracted countless citizens to take pictures. "Liuli persimmon trees are too creative, not only high value, but also very good meaning, Zibo Liuli is really great!" Li Xiaofei in Lixia District, Jinan City visited the Wenbo a few days ago. I was very interested and bought a few cultural and creative products.

Fire fire, spring and autumn. 365 light and bright glazed persimmons were "knotted" on this 7 -meter -long, 4 -meter -high, and width "persimmon tree", which set off the green mountains and water on the ground of Qilu. Welcome to the auspicious trees of the Bayang guests and the auspicious tree that implies everything, shows the enthusiastic hospitality and beautiful of the people of Zibo.

At the same time, in the exhibition area, Chinese arts and crafts masters Wang Yijun, Zhang Guangqing, Sun Yunyi, Chinese ceramic art masters He Yan, Chen Yemo, Dong Shanxi and other hand -made boutiques represent the highest level of craftsmanship in Zibo's hand -made work. Lu Huaqing "Porcelain," Shengshi Ruyi "chicken oil yellow, gorgeous and noble Zhoucun silk; as well as the bells, editors of Linzi Exhibition District, Shao Le performance, Cuju performance ... The superb skills and unique charm are the brightest stars in the Shandong International Convention and Exhibition Center.

During the exhibition, the on -site transaction volume reached 1 million yuan, and the intention order exceeded 50 million yuan. Our city and Linzi District won the top ten excellent exhibition areas, becoming the only city in the province to be selected for doubles and districts and counties.

The citizen's love is because the city's hand -made products are exquisite and the hand -made craftsman's heart and affection; the achievement of achievements is due to the diligent and unremitting unremitting "Shandong Hand -made · Qipin Zibo" brand. effort.

Pay great importance to living inheritance

Since the launch of the "Shandong Hand -made" project, the city has innovated the "Shandong Hand -made · Qipin Zibo" brand to shape the "two innovations" benchmarks in China and the high -quality development demonstration zone in the province. Practice all aspects of hand -made design, manufacturing, supporting industries, and marketing promotion, and accelerate the formation of competitive advantages of the entire industry chain with Zibo characteristics.

Two companies won the first two prizes of the first "Revitalizing Traditional Crafts · Luban Cup" competition; 10 companies were selected as "Shandong Hand -made · Preferred 100", 11 companies were nominated, and the number ranked first in the province ...

The city adheres to the top -level design as the basic prerequisite for promoting hand -made work, and establishes and improves institutional mechanisms. Establish a work class and hold a work dispatch meeting every quarter to promote the construction and industrial cultivation of the "Shandong Hand -made · Qipin Zibo" brand. Formulated and introduced the "Shandong Hand -made · Qipin Zibo" Promotion Project Implementation Plan "and" Shandong Hand -made · Qipin Zibo "key work project list", proposed 10 specific measures and 66 hand -made projects to determine the key construction Five hand -made industrial clusters including ceramics, glazed, silk, food brewing, and home furnishings clarify the 54 hand -made parks, theme districts, hand -made villages, and hand -made stores that are cultivated. Summary "work promotion mechanism.

Industry leading activation motivation

Adhere to the advantageous industries as an important fulcrum for promoting hand -made work, and promote the transformation of "fingertips skills" into "fingertips economy". Highlighting the driving leading enterprises, determine a number of industry leading enterprises in five hand -made industrial clusters for key cultivation, such as Huaguang Guo Porcelain, Silicon Yuan Ceramics, Ling Shang Liuli, Kanggan Liuli, Dagangfang silk, ingenious daughter -in -law brewed, weekly Village biscuits, dragon map home and so on. As of now, the city has more than 300 hand -made manufacturers, with more than 200,000 employees. Combined with the city's hand -created industrial distribution, the Daboshan Taoyu Industrial Cluster, Zhoucun Silk Textile Cluster, Linzi Cuju Industrial Cluster, and Huantai Caoliu edited industrial cluster to form an industrial development ecosystem of beading chain and interconnected network.

Cultural and creative empowerment to light up vitality

The cultural and creative derivatives "Tiger Yuechun Bowl" appeared in the 2022 Spring Festival Gala in the 2022 Tiger New Year; the five major visions such as Qi Pin, Ziwei, Liao Zhai, Cuju, and barbecue formed a set of image logo with distinctive cultural characteristics; Zhaoxia Ceramics and and and with The Palace Museum signed a strategic cooperation agreement to obtain the qualifications of Shandong's agency ... Cultural creativity is the new vitality engine of the hand -made industry.

Our city adheres to cultural creativity as the endogenous motivation of hand -made work and promote the gathering of cultural and creative resources. High -plan holding the "Shandong Hand -made · Qipin Zibo" city gift creative design contest, and currently entered the preparatory stage of the rematch. With the theme of "New Products and Life Aesthetics", it is a collection of hand -made works for Tao Liu in the country, adding student groups to the participating groups, attracting the participation of students in schools, and the excavation and introduction of young talents in the city's hand -made industry. channel. Pay attention to linking high -end cultural and creative resources, continue to deepen cooperation with the Central Academy of Fine Arts, and improve the design and development level.

Platform support integrates life

In order to let the hand -made boutique enter the lives of the people, our city actively promotes the construction of the "Shandong Hand -made · Qipin Zibo" display experience center and the five -entry work, and in the construction of the Municipal Hand -Class Exhibition Experience Center in the Zhongshu Pavilion of Haiyu Lou, "(Jinan) Exhibition Experience Center plans to build the Zibo display marketing window store. The flagship store of the Zibo Wenchang Lake Service Area is put into operation. Hand -made products enter 25 scenic spots, 110 Shangchao, and 25 civilized practice stations.

In addition, adhere to the industrial platform as a key support for promoting hand -made work, focusing on talent training, product exports, display sales and other links, forming a hand -made platform system covering inheritance, display, and transaction functions. Create "Shandong Hand -made · Qipin Zibo" Yan Shen Ancient Town Youth Tao Liu Talent Gathering Platform, support and cultivate outstanding domestic young Tao Liu art talents in the ancient town of Yan Shen Ancient Town, and make more young people become the development of hand -made industries. "Main Force". To strengthen the "Shandong Hand -made · Qipin Zibo" Boshan National Cultural Export Base, give full play to the demonstration and leading role of the national cultural export base approved by the Boshan District, promote hand -made products to go global, and enhance the "Shandong hand -made Qipin Zibo" Competitiveness and influence in the international market. As of now, Boshan District has gathered 158 cultural export enterprises, and has accumulated a total of nearly 90 million yuan in support for cultural enterprises to implement support funds at all levels. In the first half of the year, Tao Liu's cultural product export volume was 1.76 billion yuan, a year -on -year increase of 25%. Communication and mutual learning to create a brand

During the 3rd China International Cultural Tourism Expo and the first Chinese traditional crafts, our city organized more than 200 hand -made companies with "seeing the beauty of Qipin's Beauty in Zibo". At the same time, the construction of the Zibo marketing window shop at the "Shandong Hand -made" (Jinan) Exhibition Experience Center focuses on showing the new image of Zibo and the integration of cultural tourism in Zibo. More than 10 mainstream media and online media in the provinces and cities are also very popular with the exhibitions of our city, and have carried out comprehensive, multi -angle, and high -density publicity and promotion activities. Our city adheres to the exchanges as an important part of hand -made work, focusing on key activities such as the Provincial Cultural Tourism Expo, and enhance the popularity, reputation, and influence of "Shandong Hand -made · Qipin Zibo", and let the "Shandong Hand -made Qi Pinpin The Zibo "blooms and rotten.

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