The first day of the A -share Hali Circuit "Welcome" Ziyan Foods rose by more than 40% on the first day

Cover Journalist Zhu Ning

Following the "Three Giants" of Juewei Food, Zhou Heiya, and Huang Shanghuang, the inconspicuous street Lifei Store will soon usher in the fourth listed company; on September 26, Ziyan Food officially launched on the bell on the Shanghai Stock Exchange.

As of press time, the first day of the listing of Ziyan Food rose by more than 44%, and the trading was temporarily suspended during triggering.

Ziyan Food Store has a good growth rate

IPO fundraising layout nationwide market

According to the data, Ziyan Food is a halogen food manufacturer that is based on food -based food -based foods, supplemented by casual halogen foods. However, unlike the "three giants", the main leisure halogen food is the main attack of the family. The main products are husband and wife lung tablets, Belong chicken, rattan pepper chicken, and other halogen products.

The prospectus shows that from 2018 to 2021, the expansion of Ziyan Food Store Ziyan Baiwei Jidong Store has a growth rate of more than 20%. As of August 2nd this year, the number of Ziyan Foods spreading throughout the country has exceeded 5,300 At the end of the year, it grew about 200, covering more than 180 cities with more than 20 provinces, autonomous regions, and cities, and second only to unique food, surpassing Zhou Heiya and Huanghuang. At the same time, in 2020, the company ranked first on the retail side of the fumei market, with a share of 2.82%, surpassing the sum of the second to fifth place in the field.

In this IPO, Ziyan Food Plan raised 565 million yuan, mainly used in related fields such as production capacity expansion, warehousing, logistics, informatization, and research and development to seek sinking third and fourth -tier markets and deploying the country.

It should be noted that Ziyan's food equity structure is extremely proportion of a single family. It is a typical family business. The prospectus shows that the actual controller of Ziyan food is Zhong Huaijun, Deng Huiling, Zhong Qinqin, Ge Wuchao, and Zhong Qinchuan. Five people hold a total of 85.98%of the company and control the voting rights of 88.58%of the company, and the five are all relatives.

Halogee circuit is hot

Well -known capitals have ended

It is worth noting that among the loose companies listed in China, there are certain problems in revenue and net profit in the past two years. Compared with the second quarterly report last year, the capacity of uniform food has deteriorated significantly. The contribution of the main business profits has declined sharply; the business benefits of Huangshanghuang's enterprise have declined sharply, and the contribution of the main business profits has declined significantly; the net profit of Zhou Heiya's revenue has also declined sharply, but the attention of Capital's attention to Payon has not decreased.

According to the "2021 China Research Report on the 2021" issued by Ai Media Consultation, the scale of China's halogen products industry reached 329.6 billion yuan in 2021, the compound growth rate from 2018 to 2021 was 12.3%, and it is expected to reach 405.1 billion yuan from 2023.

This means that the considerable market growth space is eager to try, and the rookie continues to rise, which has also made capital smelling the wind. Data show that since 2021, including twisted claws, Wang Xiaolou, Luwei awakening, bandit bandit, Shengxiangting, Yanxiangtang, Wuxiangju, Jingpai Xianlou, chrysanthemum bloom, auntie, etc., they have completed a round Or multiple rounds of financing. Most of these brands have been established in recent years.

From the perspective of investment institutions, well -known institutions such as Sequoia China, Tencent Investment, Today's Capital, Huaying Capital, Tiantu Capital, and Weifu Capital have made off.

The reporter noticed that at present, the halogen food market has developed in the direction of chain, branding, scale, and standardization. Some analysts point out that halogen food companies have begun or expand the sinking market. For the consumption characteristics of third -tier and fourth -tier cities, the meal halogen foods with rigid consumption characteristics will be expected to gain faster growth.

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