ESG's trend is rising!Sustainable empowerment "creation of Yiwen"

China Well -off Network Exclusive Specialty

Text ｜ "Well -off" · China Well -off reporter Sun Yuanyuan

Yiwen Group is committed to creating a commercial model that has been truly sustainable for a long time. Whether it is the test of the epidemic or the change of the market, it always stands, adheres to innovation, and keep moving forward.

The direction of the direction of the Diwen Group has built a digital industry model from the consumer side to the supply side to promote the high -quality development path of the clothing industry from the traditional manufacturing industry to the high -quality industry. Photo Supply/Yiwen Group

The existence of fashion is an eternal challenge, because it must balance between comfort and gorgeous, practical and dream. In addition to basic use functions, fashion is often given spiritual connotation. Therefore, clothing and apparel companies have to be designed in large numbers of their brains. The production of new styles, developing new fabrics, and upgrading retail experience terminals to meet the increasing personal needs of consumers. There is a direct contradiction between the large amount of production capacity and environmental protection. How to balance financial performance and green development is one of the lessons that enterprises must do. At present, many well -known domestic clothing companies have recognized this issue and proactively disclosed social responsibility reports or ESG reports to explore the integration of ESG concepts and business.

In recent years, Yiwen Group has been integrated with new technologies, technology intelligence, and public welfare into corporate strategies and mainstream businesses. Innovation and application, support the deep mountain embroidery mother, not only responds to the call of the country's rural revitalization, but also integrates national cultural elements into the mainstream business of the group's clothing industry.

Build a green intelligent supply chain

Today, from the content of the ESG report released by some clothing companies, most of them include supply chain management into important issues, and some also propose the concept of "green supply chain". What are the measures of Yichang Group in the upper and reaches of the entire industrial chain and the application of new processes and new technologies? "ESG needs to take into account the relevant interests of various links. We must consider from the upper and lower end of the supply chain and the market. In the past six years, more than 400 high -quality manufacturing factories and more than 1,600 global designers have been gathered. More than 2,000 raw materials, 100,000+ retailers, have built the digital industry platform of Yigen Digital-Clothing Industry, created a clothing ecological chain and digital transformation and upgrade model, and built a digital industry model from consumer side to supply side to promote clothing to promote clothing The industry's high -quality development path from traditional manufacturing to high -quality industries. "Xia Hua, chairman of Yiwen Group and the founder of Yiwen · China Handicraft Square, said in an interview with" Xiaokang "magazine and reporter from China Well -off.

In recent years, Yiwen Group has been exploring new technologies, new processes, and new equipment, and cooperated with the Chinese Academy of Sciences and other research institutions to create an industrial laboratory and promote the transformation and market of various new materials and new technologies such as nano and other types of new materials and new technologies in the clothing industry. Application. With market -oriented, green development, adhere to the path of independent innovation and development, improve the quality level and technological content of the product, to meet the needs of the era of update and market needs.

Is the green supply chain be helpful for the improvement of terminal sales? Is the ESG strategy related to the overall profit? Xia Hua said: "The platform effect of the Wewen Group has opened up the upstream and downstream of the clothing industry, so that Made in China can achieve quality and low quality and low price, which is very favorable for terminal sales. Thousands of enterprises have been linked on the platforms of China Handicraft Workshop and Shenshan Market. From the behavior of a company to the behavior of many companies, from helping a few people to helping a group, and then becoming an industrial model, it may even become it. Industrial cluster model. "

According to reports, the underlying industrial technology platform of Yichang Zhizhi Technology, relying on big data -based industrial Internet innovation models, integrates participants of the entire industry chain participants, link factory resources to create a strict supply platform for the clothing industry, focusing on the upgrade of the clothing industry and the upgrading of the clothing industry and the upgrading of the clothing industry and the upgrading and the upgrade of the clothing industry Change the integration of high -quality resources, activate the existing assets of the industry, integrate design, gather production, collect orders, and collect supply to create a clothing ecological chain.

"The clothing industry is a labor -intensive industry. It involves many links, long processes, and relatively complicated links. If the company's cost is too high and the chain is too long, it will inevitably lead to weak market competitiveness. The economy model can welcome the uncertainty of the economy together and have the ability to commonly resist major risks. "Xia Hua said that leading enterprises have the responsibility to lead the establishment of an industrial ecology, take the director, create a large industry, promote the high industry's high Quality development. Yifu Wisdom is an intelligent industrial platform for the clothing industry created by Yiwen Group. It has built a digital economy model from consumer side to the supply side. , Achieve the integration and development of the clothing industry and manufacturing.

At the digital consumption experience side, consumers use the front -end smart devices such as the clothing cloud mirror and the small program for small programs, and select the fabrics and styles online independently. Each element, directly generate orders. The data directly touches the factory, which greatly shortens the customized cycle, improves the custom service experience and delivery efficiency, and directly reaches the product in the hands of consumers. At the same time, it provides consumers with body dressing suggestions and clothing matching suggestions. Data technology empower consumers with overall dressing services, and empower the industry upstream and downstream. Unlock the income "fingertip economy"

"Only the nation is the world." From 2000, Xia Hua discovered that if Chinese brands want to go to the world, they must have unique Chinese elements to let the world understand Chinese fashion. Yiwen China Handicraft Shop and Shenshan Bazaar are models with sustainable commercial value explored by Evan Group in 18 years. "From 18 years ago to today, we have always been doing this for long -term valueism." In 2003, Xia Hua led the designer into the mountains of Guizhou to collect the style and wanted to use the totem patterns of ethnic minorities such as seedling embroidery as design inspiration and Source. "Unexpectedly, this time the style of collection changed me and Yiwen."

Based on the keen sense of fashion, when deep into the mountains, the embroidered girls with the embroidery of the embroidery girls have a deep and clear embroidery. Xia Hua loves it. In her eyes, the value of embroidery is not limited to itself. Instead, there is a long and long national culture behind it. "This experience has given me a particularly big touch. We must not only think about the fashion dream of a Chinese brand, but also think about how to bring these most beautiful arts out of the mountains and the world. From then on, I started to think carefully how to establish how to build it. Sustainable business model. "

The village embroidery mother, pattern, technique, crafts, etc. discovered a little classified, innovative applications such as the handicrafts and traditional aesthetic pattern database systems created by Xia Hua have now covered in Inner Mongolia, Tibet, Qinghai, Guizhou More than 30 ethnic minorities in Yunnan, Gansu and other regions have established 1200 family workshops to make the original non -standard handicraft products into a standardized pricing model, and then create a market -oriented platform that allows Shenshan embroidery to rely on craftsmanship to change fate. —Hangshan Market, let the embroidered maiden products go out of Dashan and sell them to consumers around the world.

"We have established two databases: one is a Chinese national aesthetic pattern database. There are more than 8,000 ethnic aesthetic patterns for use around the world, which has become one of the best carriers to tell Chinese stories. . The second is the Chinese handicraft database, which includes more than 18,000 embroidery maidens. Their embroidery, embroidery, embroidery, and works can be displayed. There are more than 1,200 embroidery workshops. Yiwen builds the foundation of a beautiful business ecology. "Xia Hua said.

On the basis of embroidery, Yiwen has also created the "weaving dyeing embroidery" fingertips economic industry ecology, including diverse handicrafts such as wax dyeing and preparation, which has become a powerful starting point for empowering the revitalization of the countryside. "The deepest point of the ecological communication of deep mountain embroidery is the value judgment of entrepreneurs. Many times, we are used to using financial indicators to determine whether an entrepreneur decision is correct. In fact, for some decisions, it is difficult for some decisions to take effect. , But in the long run, it is very valuable. At this time, the judgment, pattern and persistence of corporate leaders are particularly important. "

Over the years, more than 800 ethnic villages that have measured the employees of Evan have used their steps, so that the embroidery girls in the mountains have found the road to get rich, they have the opportunity to get out of the mountains, participate in global creativity and design, find sustainable ability to realize capacity realization path of. "Not only do we order the embroidered mother, but the embroidery maiden can also create a lot of products on the Shenshan market. Now, there are different categories such as art, food, hand work, and good things on the Shenshan market. A platform to the market and wealthy. "

Xia Hua said: "Today, the Chinese national craftsmanship has had a huge impact in the United Kingdom, France, Italy and other countries. The most important thing is that the in -depth exploration of the brand and designer of the world's mysterious totems, craftsmanship, and craftsmanship has been opened. . When you give a greater dream of a group, you will have more imagination for this incident. From the value of business to realizing the meaning of life, it not only achieves sustainable social value, but also truly drives rural revitalization. The embroidery mother is rich, and the Chinese handicraft culture is also brought to the world. "

("Well -off" · China Well -off Exclusive Draft)

This article was published in "Well -off" in late September 2022

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