A blessing chrysanthemum, blooming 3 billion yuan in large industries

Hubei Daily All Media Reporter Liu Yi Huang Lu Correspondent Xiao Jie

When it comes to Fu Baiju, Macheng people are full of pride.

Macheng is known as "the hometown of Chinese health chrysanthemums" and "City of Chinese Chrysanthemum Innovation and Development". It has a history of chrysanthemum planting for nearly 1500 years.

Today, Macheng has made a big article with Fu Baiju, which has spawned 50 professional villages and 278 market entities, driving 200,000 employment, and the total output value of more than 3 billion yuan.

Create a healthy flower, the flowers of the people, the flowers of technology, and the flowering flowers of the fusion.

From "Village Topa Xiaofang" to "Power Net Red "-

Chrysanthemum planting area is 150,000 mu

Macheng is one of the three major pharmaceutical white chrysanthemum production bases in the country.

In the past, chrysanthemum planting did not form a good scale of industrial development due to a single low -end, poor quality, extensive management, and high added value.

"Macheng chrysanthemum industry has a good foundation and great development potential." The Macheng Municipal Party Committee and Municipal Government realized that it is necessary to concentrate the firepower to create an advantageous industry. The city uses the chrysanthemum industry as a key industry, the county's economic pillar industry and high -quality development demonstration industry, and establishes the development goal of "10 billion industries and tens of billions of output value".

To develop industries, quality is guarantee.

Futianhe Town is the main producing area, origin, and gene library of Macheng Fubaiju.

Located in the original protection center of the original Chinese Fubai chrysanthemum in Chunyangshan Village, the town, thousands of acres of chrysanthemum fields, the green waves are undulating. The 10 greenhouses next to it are Fubaiju scientific research seedling centers.

The seedling center is the result of the "industry -university -research" cooperation between Futian River Town and Nanjing Agricultural University for many years, cultivating and promoting the problem of dehydrating seedlings, and solving the problem of degradation of chrysanthemum varieties and decline in quality.

"There are 12 million decontamination seedlings from the annual outlet, and the products are sold to Henan and other places. It is the largest chrysanthemum scientific research center and seedling base in Macheng." Fu Bowen, member of the Party Committee of Futianhe Town, said that the center has developed the second generation of detoxifying seedlings It not only reduces the management cost of pests and insect pests, but also increases the output of chrysanthemums by 30%, and the maximum yield per mu can reach 1400 kg.

Based on the dots and lines, Macheng is based on Futianhe Town, and promotes the standardized planting of chrysanthemums across the region, builds a demonstration zone of 10,000 acres of chrysanthemum industry, and builds a Baili chrysanthemum landscape gallery.

Today, Fu Baiju has changed from "village head Xiaofang" to "strength Internet celebrity". The city's chrysanthemum planting area reached 150,000 mu, and the value of the Fubai chrysanthemum brand exceeded 1.2 billion yuan.

From being OEM to selling products-

More than a thousand chrysanthemum products "fly" to the world

A small bag of chrysanthemum powder is poured into the cup, and the hot and cold water can be brewed, which is as simple as drinking coffee.

"This is our newly developed quick -soluble chrysanthemum tea. It is easy to drink and better." Jin Dongfeng, chairman of Hubei Jinlan Agricultural Development Co., Ltd., said that traditional chrysanthemum tea needs to be brewed with boiling water and petals are easy to dip. Quickly dissolved chrysanthemum tea is not only worrying, but also used to stew health porridge.

Jin Dongfeng calculated a account: traditional chrysanthemum tea, which can only sell 100 yuan per kilogram. Through deep processing, it can now be sold to 600 yuan. The benefits are 6 times the previous.

Jinlan Company is the largest Forty chrysanthemum processing and sales enterprise in Macheng. It has 200 tons of fresh chrysanthemums. Last year, the output value was 70 million yuan. The products exported to the Southeast Asian markets such as Malaysia and Singapore.

Talking about the company's changes in recent years, Jin Dongfeng blurted out: "From selling raw materials to selling products."

Twelve years ago, Hubei Japanese newspapers published the "100 million yuan Zhejiang Shang Capital Massache Massache Chrysanthemum, and took away the chrysanthemums and left a taste", and opened a column to invite all sectors of society, including the old leaders of the province to build the pulse for Fabe Baiju. "At that time, chrysanthemums were mostly acquired at low prices and sold them. Enterprises only rely on breeding chrysanthemums to sell chrysanthemums, and the benefits were very low." Jin Dongfeng admitted.

In the past 12 years, everyone has been painful, spared no effort to make brands, invested funds for research and development, and continuously excavated high -end industrial chain.

Today, the company cooperates with universities such as Chinese Agricultural University and Huazhong Agricultural University. In addition to tea products, it has developed Fubai chrysanthemum medicine and health care products.

Like Jin Dongfeng, Liu Xiaoyan, general manager of Hubei Mingye Health Technology Co., Ltd., also focuses on the research and development of chrysanthemum products. According to Liu Xiaoyan, Fubai chrysanthemum contains high molybdenum volume, and molybdenum is an important component of the iris forming the eye. The chrysanthemum steam eye mask developed by the company has achieved the top of the entire network of similar products, and the peak sales will sell 20,000 daily. The company also selected 35 R & D personnel from the country, invested more than 20 million yuan in 3 years to develop medicines for eye diseases.

In addition, Macheng independently developed a chrysanthemum banquet, and more than 280 dishes use chrysanthemum as raw materials to become Macheng.

Fu Baiju, good -looking, delicious, better sell! There are 14 categories and more than 1,000 chrysanthemum products such as tea, medicinal, consumption, drinking, and brewing in the whole city.

Yanchain Make up chain- strong chain--

Do a good job of "chrysanthemum+" fusion article

"Family, chrysanthemums have the effects of clearing fire and detoxifying, and protecting the liver. The best thing to sell now is the blessing chrysanthemum next to me. There are discounts in the harvest festival. Welcome to place an order!" In this case, the peasant woman Wang Yuhui took the live broadcast platform and was passionately promoted to the fans.

Like Wang Yuhui, more than 100 left -behind women who have been transformed into the "Internet celebrity" live broadcast and carried the goods. Last year, it sold more than 10 million yuan in soil goods such as chrysanthemums. The village has also changed from a poverty -stricken village in the past to the well -known "Internet Red Village", and more than 300,000 people came to check in each year.

Adhere to the concept of integration, Macheng will do a good job of "chrysanthemum+" article.

Chrysanthemum+Travel- ——

From selling products to selling landscapes, Macheng takes the creation of the global tourism demonstration area as the starting point, creating a group of chrysanthemum tourism tourist spots and pastoral chrysanthemum boutique tourism routes, bringing rural tourism. Appreciation of chrysanthemums, chrysanthemum feasts, drinking chrysanthemum tea, and drinking chrysanthemum wine, which enhances the popularity of Macheng Fubai chrysanthemum, and further sounds the slogan "Macheng Chrysanthemum, Fuze Wanjia". Chrysanthemum+e -commerce-

Macheng promotes the chrysanthemum industry to connect to large e -commerce platforms, build 3D virtual museum online, build landmark Youpin physical museums, chrysanthemum products exhibition halls, investment promotion halls, and 16 chrysanthemum companies, online sales of 500 million yuan.

A blessing chrysanthemum, spawning rich farmers and industries. It is reported that the chrysanthemum industry of Macheng has driven 32,000 farmers to get rid of poverty, and the average households have increased by more than 5,000 yuan.

"Make quality, strong faucet, education brand, deep processing, project construction, promoting integration, and promote the construction of 4 centers including Macheng chrysanthemum seedlings, scientific and technological innovation, deep processing, and trading logistics. Real, deeper, better, and bigger.

The Hubei Daily client, paying attention to the major events of Hubei and the world, not only pushing the authoritative policies for users, fresh hot information, and practical convenience information, but also launched a series of features such as reading newspapers, newspapers, learning, online interactives.

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