The number of fast -moving agricultural products with the number of goods in the country is the first Linyi among the "City of Agricultural Products"

September 23, the fifth Chinese farmers' harvest festival just passed. Short video platform Kuaishou also recently released the "Report on the Trends Trends Trends of the Fast Hands of Chinese Farmers' Harvest Festival in 2022" (hereinafter referred to as the "Report"). The city of goods ".

Helping farm live broadcast (data map)

Help farmers live as the mainstream

Linyi Kuaishou Agricultural Products with the number of goods first in the country

Regardless of whether the metropolis or the east and west cities, Kuaishou has gradually become a collection of the new and downstream people in the vegetable industry, and the farmer live broadcast has also become a "new market" for farmers to show their fresh agricultural products.

According to the "Report", from January to August 2022, ten cities with the highest number of fast -moving agricultural products were: Linyi, Beijing, Hangzhou, Lianyungang, Kunming, Xi'an, Xining, Qingdao, Shenyang, Panzhihua. Except for Beijing, Hangzhou, Xi'an and other high -level cities with strong supply and demand in agricultural products, more and more middle and low -tier cities are strongly "out of the circle" under the drive of live broadcasts. Among them, Linyi, as the hometown of vegetables, has changed from the "vegetable basket" that was only responsible for the supply of front vegetables in the past to the "city of bringing goods" for the entire process of running.

Linyi high -quality agricultural agricultural production is sold throughout the country.

The purchasing power of agriculture cannot be underestimated

The city's rural and agricultural network zero increased in the trend double growth

Kuaishou agricultural products are just a microcosm of Linyi agricultural product network retail. According to statistics from the Linyi City Bureau of Commerce, from January to August 2022, the city's retail sales of rural networks were 5.931 billion yuan, an increase of 17.2%year -on -year; the city's retail sales of agricultural products were 3.382 billion yuan, a year -on -year increase of 53.2%.

Among them, in the zero list of agricultural products, casual food, nourishing food and condiments ranks among the top three. In the increase list, the aquatic products led by 115.3%year -on -year, and the tea and nourishing foods followed closely, both achieved an increase of more than 100%.

In the cumulative list of the county and district agricultural products, the TOP3 is Lanshan, Luozhuang, and Mengyin; the TOP3 of the increase is Luozhuang, Feixian, and Yishui, respectively, among which Luozhuang has a year -on -year growth rate of 231.4%.

Tropical fruit "coming"

Mango, orange, and durian become "new national fruit"

"Live+short videos" opened up agricultural products, but also broke the restrictions on the regional and space -time of agricultural sales. The southern mango, durian, apples and plums in the north, and the sweetness of the fruit floats from the farmer's live broadcast room to all corners of the country.

The "Report" shows that from January to August 2022, the top 6 fruit TOP6 on the Kuaishou platform was the top three for mango, orange, durian, peach/Li/apricot, orange, apple, and tropical fruits. Regardless of north and south, mango is particularly popular and has become a well -deserved "new national fruit".

Fruit sales inserted the wings of "live+", and Shandong Linyi enterprises also flew at the forefront. The city's senior exhibition industry units are the first to be sold on the line of agricultural products with fruit as the leader. Since the beginning of this year, its Shandong Yizhen Zhenpin Supply Chain Co., Ltd. has created high -quality agricultural supply chains with durian, oil peach, and grapes. Sales 270,000 orders and 1 million kg of fruits.

Lingbao media reporter Yang Fan correspondent Wei Xin

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