"Agricultural Land Cloud Fighting" helps "Fresh Corn Hometown" to sell 100 million spikes, driving farmers to get rich

It is another year of corn harvest season. At 5 am, 60 -year -old Hou Dengying, like other farmers in the village, already appeared in the fields and worked every year. The farmers found a rich road from these cornfields and "made money and bought the building."

In the past two years, with the development of e -commerce channels such as Pinduoduo, the corn in the Zhangjiakou Wancheng District of Zhangjiakou, Hebei Province has been circulating from the local area to all parts of the country, which has also led to the development of the corn industries such as fresh corn and corn noodles in Wan District. , Bring more employment positions. Li Xiangqian, general manager of Suikang Fresh Corn Co., Ltd. and Secretary -General of the Fresh Corn Association of Wanwan District, Zhangjiakou City, told the author, "With the expansion of e -commerce channels, Suikangnian planting 40,000 acres of glutinous corn has benefited about 8,000 farmers farmers. , Help farmers increase their income by 15 million yuan, solve more than a hundred employment positions. "

The author learned that Suikang Fresh Corn Co., Ltd., which began to sell online in 2019, has become the head brand of Pinduoduo Fresh Corn E -commerce. With the help of the "Farm Cloud Fighting" model, three years have sold more than 100 million spikes on the platform. Li Jiale, a post -90s guy who has been doing e -commerce business in 2017, sells hundreds of corn noodles a day, and has led to more than a dozen people in the same village with the flour business.

Recently, the corn products in Zhangjiakou Wanda District also landed on the "Duoduo Harvest Hall" that launched from September 1st to November 30th. It is reported that the "Duoduo Harvest Hall" is part of the 2022 Chinese Farmers' Harvest Festival Golden Autumn Consumption Season event jointly launched by the Ministry of Agriculture and Rural Ministry and the Ministry of Commerce. As the only e -commerce platform that hosted the Golden Autumn Consumer Season event, Pinduoduo invested 5 billion consumption subsidies on the basis of the "zero commission" of fresh agricultural products, covering more than 500,000 agricultural and sideline products, and benefited 300,000 merchants.

Tianye: farmers increase their income

Zhangjiakou City Wanquan District is located in the northwestern part of Hebei Province. The temperature difference between day and night is large. The rain and heat are the same season. The glutinous corn produced here is large, high sugar, and good taste.

△ Zhangjiakou, the "Fresh Corn Hometown" in China, ushered in another year of corn harvest. (Source: Wu Qi | Photo)

On September 19, the author saw at the corn planting base in the Wan District that many farmers were busy in the field. The farmers who are cutting corn straws say that she has arrived at cornfield at 5 am. "This year's corn is still a bumper year." The farmers who are in the corn told the author that she is 60 years old and go to the corn harvest every year. In the season, you will collect corn with the villagers to make money.

60 -year -old Hou Dengying not only made zero workers, but also a farmer. He and his wife planted 60 acres of land and earned 89,000 yuan a year. "This year's income is not bad, corn is large, and one acre can have 2,23 income." While receiving his own corn, he will also help other farmers to collect corn to make extra money. "Two you do n’t make a mistake in planting land, earn a lot."

In addition, Hou Dengying told the author that because of the development of e -commerce, the area of ​​corn planting corn also increased accordingly. Come yuan can be transported to the feed factory. Hou Dengying has two sons and has bought a building for his eldest son.

Online: Merchant order growth

In addition to increasing farmers' income, e -commerce merchants, which are mainly selling good agricultural goods, have also tasted sweets. The number of orders has increased year by year, and the company is stronger and stronger.

In 2019, Wu Adong left from the electronic sales industry, began to do agricultural e -commerce, and cooperated with Suikang Fresh Corn Co., Ltd. to cooperate with e -commerce. In three years, they sold more than 100 million spikes of fresh corn, becoming the head brand of Pinduoduo corn category. "To make e -commerce products, quality is the firstity." Wu Adong said that every year the company has made up the planting end, and there are more than 100 people in the base managers.

△ After the fresh corn is picked, it is ready to be transported to the factory processing. (Source: Wu Qi | Photo)

Wu Adong said that it was not smooth when trying to sell corn at first. "Agricultural products are different from electronic products, and some specific and detailed methods are needed." He learned to do art, PS, on the shelves, promotion, etc. Slowly persist. "The starting goal was 500,000 spikes, and the sales volume of 26 million spikes in the first year. Such a result surprised Li Xiang, "It's amazing, full of confidence in e -commerce."

"As a new model of sales, e -commerce is unstoppable. Internet sales not only make up for the vacancies on the Suikang line, but also push the Suikang brand to the whole country. At present The amount is about 70 million yuan. "Li Xiang said.

Tian Huan, chairman of Zhangjiakou Jinwo Agricultural Products Co., Ltd., who also do fresh corn business, also mentioned that the advantage of e -commerce is to directly serve consumers and can solve the problem of consumers in time. "The company is very optimistic about the sales channels of e -commerce, and the next step will gradually expand the proportion of e -commerce channels, which will increase to 30%in the future." Tian Huan said that the company is also making innovative attempts, such as looking for different children and elderly people. product.

Tian Huan told the author that he has been in contact with the corn industry since 2015. "At that time, the market was very small. If he didn't want to start a business, he wanted to support his family. He had worked for others. " After contacting e -commerce since 2017, its sales have also improved. "Consumers recognize and the market has stable." Tian Huan said that e -commerce has made this industry a choice. "There are few customers who used to be, basically commercials, and now the channels have expanded, and the sales of corn have also increased year by year." Behind: The development of the corn industry

It is understood that Fresh Eat corn has formed a complete industrial chain of breeding, planting, planting, corn processing, and straw treatment facilities. The industry has 2 professional breeding breeding units, 18 corn processing manufacturers, and 3 straw feed processing enterprises. The annual scale of the production base reaches 120,000 mu, and successfully explores the development model of "leading enterprise+base+farmers". All of the "order production" is promoted, 440 million spikes are processed by freshly processed fresh corn, and sales revenue is 660 million yuan. It effectively drives effectively Regional economic growth has driven thousands of households to become rich.

With the driving of e -commerce, the fresh food corn in the Wan District has gone out of the local area and sold to all parts of the country, which has also led to the development of the industrial belt of the Wan District. According to Wu Adong and Tian Huan, areas where corn sales are currently better in Jiangsu, Zhejiang and Shanghai and Guangzhou, "there is still a market to be tapped." Wu Adong said that after the e -commerce platform like Pinduoduo, there is one The display window, "As long as it is a good product, you can reach more consumers through the e -commerce platform."

△ In order to maintain the freshness of corn, the corn that is just picked will be delivered to the processing plant within 5 hours. Peel, cleaning, sorting, cooking, freezing and vacuum packaging. (Source: Wu Qi | Photo)

The author has observed in the Wanzi District that there are various types of agricultural products and corn processing plants in the region. September is the troops in the corn harvest, and the factory area is busy. In the processing plant of Suikang Fresh Corn Co., Ltd., the processing machine is constantly running. Corn is peeled, cleaned, sorted, sorted, cooked, cools, pre -cold, and finally frozen and vacuum packaging. Keep freshness. To keep corn fresh, the corn that is just picked will be delivered to the processing plant within 5 hours.

In addition to fresh corn, corn flour is also a major feature. In the flour processing plant of Li Jiale, the owner of the Food Food Store of Pinduoduo, workers are installing the just polished corn flour. In addition to the flour processing plant, the workers are packaging the upcoming orders. Li Jiale told the author that he can send up to 3,000 orders a day.

"Shopping online at the age of 23. I think the flour in our village can also be sold through online ways, and then the online flour sales business will be started." This post -90s guy started e -commerce since 2017, and now it will issue an average of 2000 orders per day. Essence "365 days a year." Li Jiale said, hoping to achieve 10,000 orders every day in the future.

Promotion: increasing income, promoting employment

The continuous expansion and development of the corn industry has also driven the improvement of farmers' employment positions in the entire district. Li Xiangqian told the author that led by e -commerce, Suikang helped farmers increase their income by 15 million yuan, solving more than a hundred employment positions. Tian Huan also mentioned, "There are more industries in the whole district, more employment, high salary, and the increase in the planting area of ​​ordinary people." He said that before 2017, his factory workers had twenty or thirty people, and now the average daily average daily It takes more than a hundred people, and it has been 5 times. The salary has also risen from 2400 yuan to more than 3,000 yuan, "it can be done well to 4,000 yuan."

△ 60 -year -old Hou Dengying planted 60 acres of corn for 890,000 yuan per year. Harvest again this year, his face was full of joy. (Source: Wu Qi | Photo)

The business of Li Jiale's flour factory has also led to the employment of the villagers. "From the original three people, there are more than a dozen people every day every day, and some people can even earn 7,000 yuan per month."

Li Xiangxian introduced that Suikang adopted the cooperation model of base+farmer+company. With the entry of e -commerce, the demand for the number of sales of Suikang also doubled the area of ​​signing with farmers. Sui Kang not only guarantees the income of farmers, but also provides more employment positions for local farmers, driving the development of the entire corn industry in the local area, planting 40,000 acres of glutinous corn annually, and benefiting about 8,000 agricultural cooperative farmers.

At the time of the corn harvest, Wanquan corn products were selected into the "Duoduo Harvest Hall" during the 2022 Farmers' Harvest Festival, which made Li Qianqian's confidence in the sales of this season.

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