Continue to deepen strategic implementation of Xinhua Insurance to draw a new development blueprint

Author:Henan Legal Daily Time:2022.09.28

On September 26, Xu Zhibin, chairman of Xinhua Insurance, resigned from the chairman of the chairman due to work reasons. On the same day, Xinhua Insurance held the 35th meeting of the seventh board of directors.

According to the announcement of the 35th meeting of the seventh board of directors released by Xinhua Insurance, Mr. Li Quan was the chairman of the company's 7th board of directors. During the approval, Mr. Li Quan was the chairman of the chairman. The meeting also reviewed and approved the "Proposal on the President of the Company", and agreed to appoint Mr. Zhang Hong as the president of the company. The qualifications of Mr. Zhang Hong have been approved by the China Banking Regulatory Commission.

The meeting also reviewed and approved the "Proposal on the Eighth Board of Directors of the Board of Directors", and agreed to submit this bill to the shareholders' meeting for consideration.

"1+2+1" strategy has three years of assets, premiums, and comprehensive growth in assets, premiums, and value

The seventh board of Xinhua Insurance was formally formed in August 2019. At the end of the same year, the company proposed the development goal of "secondary flying", the development model of "two -wheel drive of assets and liabilities, comprehensive increase in scale value" and "1+2+1". Strategic concept. Among them, the "1+2+1" strategic idea is to promote the "one -wing and technology empowerment" layout of the "one -wing+technology empowerment" supported by the wealth management and the health management industry as the main body, the wealth management and the health care industry. The development pattern of characteristics and long -term vitality.

In the past three years, in the face of the sudden new crown pneumonia epidemic and complex and changeable internal and external situations, Xinhua Insurance adheres to high -quality development orientation, in -depth implementation of the company's development strategy, continuously consolidate business advantages, consolidates the market position 100 million yuan, premium income, and steady growth of business value.

From the perspective of the main operating indicators, the annual premiums have continued to reach 140 billion, 150 billion, and 160 billion yuan in 2019 in 2019, to 16.35 billion yuan in 2021, and premiums in the first half of 2022 have maintained their growth. The total assets increased from 879 billion yuan at the end of 2019 to 1 trillion yuan at the end of 2020, 1.1 trillion yuan at the end of 2021, and the total assets of 1.2 trillion yuan in the first half of 2022, with an average annual growth rate of more than 10%. The containing value increased from 205 billion yuan at the end of 2019 to 258.8 billion yuan at the end of 2021, an increase of about 26%. The company's renewal premium scale increased from 105.8 billion yuan in 2019 to 116.9 billion yuan in 2021, accounting for about 70 % of the total premiums. The company's total investment yields in the past three years are 4.9%, 5.5%, and 5.9%, respectively, all of which have remained at the forefront of the industry.

From 2021 to 2022, Xinhua Insurance returned to Fortune Fortune and Forbes Top 500, and the company's brand influence stood on a new level.

The "Fourteenth Five -Year" development plan was issued to implement the three major projects in the first year

In June 2022, Xinhua Insurance's 2021 Annual shareholders' meeting reviewed and approved the "Company" Fourteenth Five -Year Plan for Development Plan ". Deeply cultivate the main channel of life insurance, promote the "one ship, three engines to speed up the voyage", that is, focusing on deep -cultivating life insurance main channels, focusing on promoting the three aspects of the pension industry, the development of a healthy industry, and strengthening the asset management business, helping to achieve "secondary flying excellent Xinhua" Milestones. This is a programmatic document that leads the company's in -depth transformation of the current life insurance market and moves towards high -quality development.

In order to ensure the implementation of the floor, the planned planning includes sub -planning of ten areas including products, channels, investment, finance, capital, and talent teams as the implementation of the entire "Fourteenth Five -Year Plan", and determine the marketing capabilities and recreational industry from it. And science and technology empowerment as three key projects. At present, the "three major projects" have achieved staged results.

Specifically, the marketing capabilities improvement project promotes the "five major capabilities" and "a major innovation" around the core areas of teams, customers, products, services; Opening preparation and experiential marketing planning, while actively promoting the research of collaborative system construction and collaborative product solutions; technology empowerment projects have formed a relatively complete implementation path around supporting business development and optimizing the organizational structure. The integration and functional optimization of online platforms such as the times, and at the same time, it has promoted the support, data governance, and information infrastructure of multiple scenarios.

"Highlight value and take into account the scale" to further promote business transformation and development

Xinhua Insurance pointed out in the outline of the "Fourteenth Five -Year Plan" development plan that it is necessary to adhere to the focus of business development on "highlighting value, taking into account the scale", promote transformation and innovation and upgrading, strengthen the professional construction and support support of channels, promote the support of the support, promote the promotion The integration of traditional channels and the Internet such as the Internet and other emerging channels will be complementary to promote the high -quality development of the business.

In terms of channels, the main line is based on the "contributing value and considering scale", and the "customer -centric" development business is effectively "centered", and the transformation and development of marketing team management, customer business management and business development model. As an important channel for the company, Yin Dai will transform the "single -power" extension of the resource -changing business, carry out deeper cooperation with bank channels, adhere to "customer -oriented", and develop business to develop and long -term development. The group insurance is mainly based on "steady and progressive, compliant operation and improvement of benefits", focusing on the development of short -term insurance in groups, stabilizing the scale of long insurance, actively developing business domain business, and optimizing business structure. This is the same as the development positioning of channel development explained by the company in 2019. In recent years, the development data of channel business has also confirmed the forward -looking and effectiveness of the company's strategy. In the first half of 2022, the insurance channel achieved the premium income of about 69.6 billion yuan. The marketing team was "stable and new", the team's scale stabilized more than 300,000, the qualified rate and performance rate were basically stable, and the team transformation was accelerated. The premium income of the silver channels recovered, and the premium income was nearly 31.2 billion yuan, an increase of 7.8%year -on -year. Group channel premium revenue exceeded 1.8 billion yuan, an increase of 2.4%year -on -year.

The development of Kangyang Cooperative Development Accelerates Pursuing Future Development Expired

After the "1+2+1" strategy was released, Xinhua Insurance's health care industry entered the development of "fast lanes", and quickly launched a significant results of collaborative development of collaborative products and three major community product lines, the main development of life insurance industry and the health care industry.

At the 2021 performance conference and the mid -term performance conference in 2022, Xinhua Insurance disclosed that as of the end of 2021, the number of signing dips in Xinhua Insurance Pension Community reached 4,000, and the cumulative premiums should be nearly 6 billion yuan. In the first half of 2022, the company signed a total of 353 qualification letters, and the corresponding premiums should be over 500 million yuan. In terms of cooperation in the health industry, as of the end of June 2022, the company has achieved a total of nearly 200 million yuan in health coordinated operating income.

Zhang Hong, vice president of the company, said that Xinhua Kang's care industry has formed multiple core advantages: First, the offline format layout has a preliminary formation system, the three major community product lines of "enjoying, enjoying, and enjoying" The offline layout of the health care industry such as the Home Health Management Center and the Rehabilitation Hospital can also effectively empower the business; the second is the base support of the strong life insurance sales team and the stock customers; the third is the resource of the shareholders' unit support and the "CIC ecosystem" resources Link; Fourth, the company's party committee, board of directors, and executive committees attach great importance to the health of the health care industry; the fifth is the post -distribution advantage of the "insurance+health+health care" service model.

In the future, Xinhua Insurance will build a differentiated advantage of medical, health, and cultivation in various aspects. First, to promote the innovation of the main product of life insurance, especially the integration product innovation between the health and recreation; the second is to plan the establishment of the health care industry Investment and operation management platform will carry out the current existing recreational resources and the health care projects hoping to build in the future, and conduct overall management and professional operations. Third, in the process of promoting The efficient coordination of the main business of life insurance; the fourth is to adhere to the "combination of light, heavy assets". The fifth is to improve the medical and health layout and strengthen the integration of medical resources.

Looking forward to the future, the life insurance industry is still in the business phase of the business. Xinhua Insurance stated that under the leadership of the company's "three meetings and one floor", it will adhere to the "Fourteenth Five -Year Plan" as the starting point, and force the "three major key reform projects" to land, accelerate the promotion of high -quality development and transformation, and comprehensively activate the company Develop vitality and create more advanced products and services that meet customer needs. Bleak

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