Taixing Rural Commercial Bank: The first "E Road has me" offline experience hall is successfully completed

Author:China Economic Times Rural Fin Time:2022.09.28

In order to fulfill the concept of inclusive financial services, Taixing Rural Commercial Bank actively responded to the call of the Provincial Federation, fulfilled the duties of the mission to help agriculture, and established the first "E Road with me" offline experience hall, and was officially put into use recently.

The offline experience hall mainly has two major areas: self -service financial areas and agricultural special product exhibition areas. The self -service financial zone is equipped with a new CRS and STM smart devices, which can achieve basic functions such as access, transfer inquiry, social security card excitement, debit card account opening, signing deduction, and teleTage business processing. The exclusive service of credit card experience can also be provided in the venue. Combined with the construction measures such as the "Taihui Life" integration mall, "financial cloud marketing" platform, "Saturday Member Day" and other consumer scenarios that the bank's main scene in recent years, it is equipped with efficient and convenient To handle the card service, customers can intuitively grasp the exclusive rights and interests of the credit card provided by the bank, and the enthusiasm of the card to run the card will be significantly enhanced.

The four major agricultural special product display areas of "hometown taste, good things recommendation, one village, one product, and live broadcast" can be moved from the "e -road with me" platform from online to offline. The method is to comprehensively promote local special agricultural special products, polish the "old name", and create "new brands". The agricultural special products in the venue are directly supplied by high -quality merchants selected by the bank, eliminating intermediate links such as transportation and distribution. The quality is more guaranteed and the price is more affordable. At the same time, in order to better help farmers and farmers, the bank will take the experience hall as the position and carry out preferential live broadcast activities from time to time. With the help of the provincial "Damei Rural Jiangsu Xing" platform, it will be rich in agricultural products of Taixing's local characteristics and take new media to the new media. The "Dongfeng" of live broadcasts and cargo is promoted throughout the province, expands its awareness, enhances its reputation, and increases farmers' income.

By the end of August, the number of registered customers in the "E Road" of the bank exceeded 60,000. In the next stage, the bank will continue to focus on the unified deployment of the Provincial Union, optimize and improve venue functions, continue to carry out diversified marketing publicity activities, comprehensively enhance the "E Road with me" brand communication power and influence, and help push agricultural special products. Help the village rejuvenation. (Lu Juan Yu Peng)

Responsible editor: Zhang Wei Guo Jinhui

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