The company's comprehensive strength is not as good as competitors. How can they participate in competition?

When we want to enter any field, there are basically companies doing it, and it is quite influential, which will make some entrepreneurs feel stressful.

Because consumers are more inclined to have a high market share or a high popularity.

Does this mean that there is no chance of startup?

It must not be. It is impossible for any company to compete for the full competition of all people, because no matter how powerful the company is, it will leave a certain opportunity for other companies.

When discussing how to compete with companies that are stronger than us, it is necessary to review the classic domestic story "Tian Ji horse racing". He can win horse racing in front of competitors with stronger comprehensive strength than himself. Strategy, dislocation matching method.

The story of Tian Ji horse racing is recorded in "Historical Records of Sun Tzu Wu Qi Biography". The protagonists of the story are Tian Ji, Sun Yan and King Qi Wei.

Both Tian Ji and King Qi Wei liked their horse racing, so the two agreed that they had two wins in three innings. But Tian Ji always lost when he was racing with Qiwei. The comprehensive strength is not the opponent of King Qiwei at all.

After returning, Sun Yan knew the reason why Tian Ji lost the game, because Tian Ji Lao used his good horse to the upper horse of King Qiwei, the middle horses to the middle horse of King Qiwei, and the lower horses to King Qiwei. Horse, there are always three or three defeats. If you change the order of the race, it will be much higher.

At the suggestion of Sun Yan, Tian Ji used the superior horses to King Qiwei, the upper horses to the middle horse of King Qiwei, and the middle horses to King Qiwei's lower horses. Win King Qiwei.

This story may not be true, but it can tell us a truth: When our comprehensive strength is not as good as competitors, as long as we can form resource mismatch with competitors, we may defeat.

In the same way, when we want to enter a certain field, the comprehensive strength is definitely not as good as the industry boss. So how to rise against the trend under the pressure of giants?

Pinduoduo gave us a look, which was established in September 2015. At that time, e -commerce giants such as Alibaba and JD.com were already listed in the United States. Alibaba's market value is around 200 billion US dollars, which is already a giant. Jingdong's market value is also around $ 40 billion, which is the second place in the field of e -commerce.

In addition to Alibaba and JD.com, Suning Tesco is also 100 billion yuan, and the main sales of Vipshop also sell for more than 10 billion yuan.

At the time, it seemed that there was no chance in the e -commerce field, because there were any positioning e -commerce platforms, and people did not need more e -commerce platforms.

Huang Yan did not believe in evil, because he found that consumers on the Internet platform's sinking market did not get the satisfaction of shopping. These people don't care much about the brand, they just care about whether the price of the product is low enough.

After determining the target user, just use the corresponding strategy to do it. After several years of development, Pinduoduo once surpassed Jingdong and became the second -ranked e -commerce platform in China.

Assuming that Huang Yan studied Jingdong at that time, he also followed the self -employment line and built a warehouse and built a logistics team. Then Pinduoduo may not get financing at all. Because JD.com spent more than 10 years before it was established, the start -ups have no strength to compete.

Suppose Huang Yan learns Jack Ma to take the middle or a high -quality route, and Pinduoduo is not a competitor of Alibaba.

Pinduoduo successfully avoided the advantages of all Internet giants and got its own market share. This is also a typical typical "Tian Ji horse racing", not accepting it!

In fact, any industry will have a market that giants look down on or ignored. Only attacking its weaknesses is a wise move.

The current field of intelligent machines seems to be saturated and even has a downhill road, which is not completely unprepared.

Because all domestic mobile phone manufacturers have begun to focus on the high -end machine market, they will inevitably relax the defense of the low -end machine market. If we cut in in the low -end machine market, and the main attack can care for the elderly, there may be a certain degree Opportunity.

In the same way, many industries can be applied. First, analyze the industry's leader's unwillingness to do or not expect it. After entering, we will not meet their sharp edge. Through this method, we can find the place where survival in competition.

Some people may ask: "In case others are the first place, we are the second place, what should we do if we want to surpass each other?"

When the first place must be in contact with the second place, you can still find a place where the opponent is not strong. For example, the other party is stronger for offline channels. Online sales are generally available for online marketing. Then we can transfer the focus to online and let online marketing exceed each other. Netizens will think that you are the real boss. Over time, you will also achieve overtake.

In short, when you want to enter a certain field, try to avoid its edge. When the two sides cannot avoid, we must compete positively, we still have to attack their weaknesses, so that the probability of victory is greater.

This is the best era and the worst era. With capital thinking and innovation models, the world is your stage!

In the new business world, there are no eliminated industries. Only the eliminated products and outdated business models will focus on product innovation and model innovation in the future.

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