Is the oriental selection of 6 yuan/root corn to help farmers?

Helping farmers is a wonderful vocabulary. Whenever people see this word, they can't help but want to place orders to support it, just because people think of granted that farmers can get benefits from them.

As the so -called "people are more and wrong". Recently, the selection of a corn to sell 6 yuan for the East has been fermenting, which is a bit more than people expect. After all, Simba Tucao's selection price was 10 days ago, and many hotspots had no heat after a day or two, but it has been 10 days and the heat is still there. It may be because corn involves the interests of hundreds of millions of farmers, so it is so concerned.

Just today, "Farmers Daily" commented on this matter, and also appeared on hot search. The comment pointed out that no matter whether a corn sells for 7 cents or sells 6 yuan, just don't hurt farmers. To judge whether a marketing behavior is really helping farmers, it depends on what development prospects he has brought to the industry, where the farmers have been put, and what benefits it brings to farmers. Only farmers have a reasonable return. The industry can only be stable and far away, forming a benign cycle.

The comments of "Farmers Daily" given a certain standard for farming, but did not give a clear standard.

In my personal opinion, whether a company with the banner of farmers help farmers, mainly from the two levels:

First, have you increased the income of farmers? Suppose the normal purchase price of a farmer's corn is 7 cents. After the agricultural anchor intervenes, the purchase price is still 7 cents/root. Is this called helping farmers?

I personally think that this is not a farmer, because corn will not be rotten in the ground because a certain anchor does not sell. And the farmers' income has not really increased. What farmers are this?

On the contrary, many anchors under the banner of farmers to help them make themselves a lot of money. This is the most ironic. This shows that some anchors, on the surface, are the farmers who help farmers, and actually help themselves.

Of course, if farmers sell 7 cents of corn/roots normally, let alone a 2 yuan acquisition price, as long as the agricultural anchor is willing to acquire at a price of 1 yuan/root, it is all to help farmers. After all, it does help farmers to improve Increase.

Corn is just a representative, vegetable farmers, fruit farmers, etc. are farmers, and they also need help. If the normal income of the orchard in one acre of land is 2,000 yuan, and the farmer anchor is willing to acquire at a price of 3,000 yuan, then it is really a farmer anchor. This is worthy of support.

In addition, some fruit farmers may encounter slow sales. In the past, someone planted the fruits of their own, and no one accepted this year. If the fruit cannot be sold in time, it will be broken. At this time It is also considered to be a farmer at a price of 2,000 yuan.

In fact, there are many forms of helping farmers to increase income. The premise is more than farmers' expected income, which can be regarded as a true sense of farmers.

If the expected income of a pearl of one acre of land is 1500 yuan, you give you 1500 yuan to farmers, which is not a real farmer. This kind of behavior is like a monthly salary of 5,000 yuan. The boss gave you 5,000 yuan. As a result, the boss also said that I was good to employees and willing to give them high salary. When the employees hear it, they will only feel the boss is hypocritical.

Second, have you improved the popularity of the local brand? There are basically no real public welfare anchors on the Internet, and everyone wants to make a little money. If they want to make money, they will compress the farmers' income space, and it will be difficult to increase the income of farmers. Is there no chance to help farmers to increase income?

In fact, it is not. If the anchor can increase the popularity of a special product in a certain place through their own efforts, and give it a certain premium in the future, it is also considered to help farmers.

For example, when it comes to crabs, people will think of Yangcheng Lake hairy crabs, but if the anchor has the advantages of traffic, let netizens nationwide know that hairy crabs in a certain place are equally high -quality, fair price, and can be regarded as farmers. Because this behavior will let more people know that the hairy crabs here are also very good, and it is also a brand.

In the same way, the glutinous corn selected by the Oriental is from Gongling City, Jilin Province. If the East selection has been working hard to help the Gongling Ling's glutinous corn to promote it.

Because after the brand goes out, more foreign acquisitioners will come here to buy corn, and eventually increase the price to help farmers increase their income.

However, this kind of farming requires long -term planting. After all, it cannot really form a brand once or twice. Only when people go wherever they go, they can see the words "Gongling Ling Glutinous Corn", and people think that this has formed a brand.

Therefore, does the East selection help farmers? It depends on whether oriental selection is willing to directly increase the local corn purchase price, or help the local glutinous corn.

This is the best era and the worst era. With capital thinking and innovation models, the world is your stage!

In the new business world, there are no eliminated industries. Only the eliminated products and outdated business models will focus on product innovation and model innovation in the future.

If a company or a boss, if the shortage of innovation ability is destined to be defeated in advance, please remember that there is no innovation, how can you have imagination!

- END -