Power release new demand to accelerate consumption recovery

Core point: Mao Tonghui, the author of China Economic Net column, believes that production, distribution, circulation, and consumption are a complete social production process. Only with the vigorous consumption vitality, the entire society can be carried out smoothly. Relevant departments and enterprises must sink their hearts to seize the window period of the current consumption upgrade of residents, and to grasp the characteristics of segmentation demand keen and accurately, so as to better meet the people's growing needs of a better life.

Compared with previous years, this year's "618" has more unusual significance. According to reports, with the effectiveness of a series of consumer policies, there are signs of recovery in the online and offline consumer markets, especially the new demand represented by green smart home appliances, camping, fitness and other upgraded consumption.

Online consumption continues to be active, and offline "fireworks" are also returning. On the one hand, it fully confirms the huge potential and toughness of the large market in China. On the other hand, it also shows that as the epidemic is effectively controlled, the general public consumption confidence and expectations have been restored and improved, and the trend of consumption recovery is obvious.

It should be seen that it should be seen that the serious impact of the epidemic and the decline in the global economy has not favorable effects, and stabilize the macroeconomic market. One of the focus of their work is to persist in expanding the strategic base point of domestic demand, promote domestic and international dual cycles, and form demand supply supply and supply creation needs. Higher level dynamic balance.

During the prevention and control of the epidemic, some consumption was suppressed, but consumer demand did not disappear. As life gradually recovers normal, new consumption demand represented by smart home appliances, new energy vehicles and other upgraded consumption, as well as health and entertainment consumption is becoming more active, which is a gratifying new weather. Therefore, we must further work together from the supply side and the demand side. We must not only continue to consolidate and expand basic consumption, but also cultivate new types of consumption and upgrade consumption such as green, intelligent, leisure, etc., and give full play to the traction of new needs , Driving force, accelerate the overall recovery of the consumer market.

On the one hand, cultivate new consumption formats and stimulate consumer vitality. This requires the digital transformation and online and offline collaboration of physical shopping malls, supermarkets, convenience stores, etc., develop new retail formats such as warehousing membership stores, "store to home" services, accelerate the cultivation of new scenes of experience, immersive consumption, and enhance consumer wisdom The level of convenience and facilitation will promote the formation of a virtuous circle of demand traction supply and supply creation needs.

On the other hand, increase the matching and demand matching and promote consumption upgrade. As residents' income has steadily increased and the concept of consumption has gradually changed, people are more popular with personalized, diversified, and specialized products and services. In this context, only by conforming to the trend of consumption upgrade, through enriching products, enriching quality, shaping brands, and expanding scenarios, continuously increasing high -quality supply and improving the matching of supply and demand can continuously meet the diverse and multi -level personal consumption needs of residents.

In addition, it is worth noting that in the development of new consumption and promoting consumption upgrade, the rural market is also an important point. To this end, relevant departments should further accelerate the county's rural e -commerce system and express logistics distribution system, make up for the shortcomings of urban and rural circulation, and encourage activities such as new energy vehicles, smart home appliances, and green building materials to go to the countryside.

Promoting consumption is an important part of expanding domestic demand, which is of great significance to accelerate the construction of a new development pattern. Production, allocation, circulation, and consumption are a complete social production process. Only with the vigorous consumption vitality, the entire society can be proceeded smoothly. Relevant departments and enterprises must sink their hearts to seize the window period of the current consumption upgrade of residents, and to grasp the characteristics of segmentation demand keen and accurately, so as to better meet the people's growing needs of a better life. (Chinese Economic Network columnist Mao Tonghui)

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