External marketing provides high -quality financial services for entrepreneurs

External marketing provides high -quality financial services for entrepreneurs

Miao Yuyan

In order to help Volkswagen entrepreneurship and innovation, provide more high -quality financial services for entrepreneurs, and effectively open up the "last mile" of financial services. As of the end of May, the deposit balance of the branch was 2.09 billion yuan, an increase of 320 million yuan at the beginning of the year, and the loan balance was 1.3 billion yuan, an increase of 130 million yuan at the beginning of the year.

The bank established a foreign marketing team to clarify the focus of marketing, and served the villagers entrepreneurs as an important deployment that broke the bottleneck of local customers and enhanced the survival and competitiveness of Rural Commercial Bank, and quickly promoted the development of the work. Every weekly conference will conduct special training for the marketing team, including marketing talks, product functions, preferential activities, etc., discuss common issues, break the uncertainty and difficult points, and improve the team's business expansion capabilities.

The branch marketing team of the branch is fully promoted and promoted in all directions to accurately marketing for different types of customer types. Deputy Governor Zhou Bo talked to Zhang Mou, a guy who sold the skewers at night, and learned that Zhang had not went out to work due to the epidemic. He opened the vending shop with the support of his parents. After understanding the situation, the president of the president immediately recommended the entrepreneurial discount loan to Zhang to award 200,000 yuan to help him expand the business scale. In May, Xiao Mou, who was doing clothing processing outside the province, had difficulty in turbulent funds due to the epidemic. Inadvertently learned the loan information through the WeChat circle of friends, and took the initiative to consult the conditions and time. Communication, enhance the hometown of hometown through the hometown dialect. In just a few days, the loan was issued 300,000 yuan to help Xiao solve his urgent need. In order to develop the customer group of Rural Commercial Bank, the employees of this branch established a marketing group separately, promptly publicized mobile banking marketing activities, promoted the "every weekly buying spike" activity in WeChat groups, "E Life" platform credit card discount activities, etc., using exclusive groups to use exclusive groups Interactive marketing, increase customer viscosity, and strengthen customer experience.

The bank uses the WeChat platform to provide customers with one -to -one exclusive services, timely feedback to customers to ask customers, understand customers in depth, and provide customers with comprehensive financial services. In May, the owner of the owner of Xiantao's personal entrepreneurial business asked the relevant policies of the "Fang E Rong" renewal of loans on WeChat. The customer manager Miao Yuyan immediately answered the answer to the preferential policy of the Rural Commercial Bank's payment code, and successfully came to the door for it. Apply and distribute 300,000 yuan for "scan code flow loan".

At the beginning of each month, the bank's operating director combed the category of "Fu E loan" to the upcoming customers. The leaders of the sub -branch led employees to return to such customers for return visit to maintenance, introduce the preferential loan interest rate preferential policies in detail, and renew the "Fu E loan" on the door. Products, for deposit customers, the main promotion of regular deposits, guaranteeing capital and insurance, allowing deposit customers to maximize the income. For loan customers, the "blessing E loan" procedures, high quota, low interest rate, pure credit, mobile loans, use as follows, as follows Also, convenient and fast characteristics, continuously increase customer stickiness and maintain good customers.

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