[Consumption] 9th nationwide!Too much to buy!

Liangpin Shop "Maketing Overbacco" snack ring

Cats have successfully promoted "national underwear"?

In the national purchasing power ranking

Hubei ranks 9th in the country

This JD 618

There are a lot of surprises from Hubei!

In 2022, JD.com's 618 popularity did not decrease to the year. During the event, many well -known old -fashioned samples from Hubei were exported throughout the country through JD, bringing convenience to consumers in various places. Liangpinpu snacks, cats underwear, Jin brand wine ... Massive old -fashioned products from Hubei, all in this JD 618 properly selling best -selling explosive products.

During the 618 period of 2022, in the nation's 31 provinces, municipalities, and autonomous regions, Hubei ranked 9th in the country, and the customer unit price ranked 13th in the country! The upward amount ranks 14th, and the consumption "combat power" is good.

618 "Hubei War Daily"

During the 618 of this year, the purchasing power of Hubei regions performed strongly. The purchase of the TOP3 region was: Huanggang City, Yichang, and Xianning; the fastest growing area in turnover was Qianjiang City. From the perspective of the turnover, the TOP5 in Hubei turnover is: Wuhan, Huanggang, Xiangyang, Jingzhou, Xiaogan City. The regions with the strongest total purchasing power are: Hanchuan City, Macheng City, Yichun County, Daye City, and Enshi.

In the consumption characteristic dimension, Hubei high -quality agricultural products are on TOP5: Huanggang, Yichang, Xianning, Jingzhou, Shiyan City. High -quality Hubei agricultural products have enriched the tables of many nationals.

In terms of user characteristics, new users in Hubei tend to be younger, and students have grown the fastest year -on -year. Female users account for 2%higher than the average ratio, young users under 35 years old account for 55%, while the penetration rate of high school and below increases by 10.5% Essence The increase in a large number of young new users will definitely affect the next development of the consumer market in Hubei.

Among the many local brands, Hubei local well -known brands / old -fashioned transactions increased year -on -year TOP5: Liangpin Shop, Camel, Catman, Jin brand, Zhou Black Duck. The TOP5 growth rate is: Jinpai, Ma Yinglong, Camel, Jianmin, Kyushu. Well -known brands from Hubei include food snacks, medicine clothing, and other lives.

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Source: Hubei Release, Jingdong

Edit: Chen Yaxi

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