Henan Yuanyang | Guo Xinjie: Make Chinese cuisine easier and convenient.

In 2022, the domestic cave opened a trillion -level prefabricated vegetable industry. Yuanyang County hopes to become the flag of "Henan prefabricated dishes", and it is rushed into the first square of the field.

At present, Yuanyang County, various types of food companies, capital, channel vendors, and supply chain service providers have come and wait for the opportunity. First, Henan Agricultural Kai Fund signed a large investment list of 6.4 billion yuan to prepare the central (Yuanyang) Cold Chain Industry Center; then there will be a domestic food company in China to accelerate the location, which is expected to release new capacity next year. The traditional agricultural county on the north bank of the Yellow River suddenly became the fragrant savage on the investment venue. Why, why, and what did it want?

Dahecai Cube exclusively interviewed the former deputy secretary of the Yuanyang County Party Committee and the county chief Guo Xinjie to talk about the "Yuanyang Acts" and strength on the prefabricated vegetable track.

Yuanyang Constructing the Full Industry Chain of Prefabrication

Seeing that young people are pursuing "kitchen liberation"

Dahe Cai Cube: In early 2022, Yuanyang proposed to build the country's largest prefabricated vegetable industry base. What is its initial motivation?

Guo Xinjie: At present, Henan's food industry is hitting a new height of 2 trillion scale. What can Yuanyang County do?

The answer we found was prefabricated dishes. This is not only concerned about the trend of the domestic food manufacturing and catering industry, but also to observe the changes in the main customer base of the domestic food and consumer market and its demand.

We found that in the past three years, the more economically active and fast work and life in China, the more the post -90s and post -95s here are eager to get "kitchen liberation", get rid of the care of the food and cook Rest and free time.

This is also the rapid and flourishing source of the domestic prefabricated vegetable industry, and it also allows the former kitchen industry cluster of Yuanyang County to lock new market opportunities.

Dahe Cai Cube: In the Henan trillion -level food industry chain, the past Yuanyang was not excellent. Why do you want to be the Henan flag bearer of the prefabricated vegetable industry today?

Guo Xinjie: The new industrial development plan of Yuanyang County is not the same. We already have nearly a thousand food processing companies, and the annual output value of the industry is nearly 10 billion yuan. In addition, food processing is closely cooperating with various agricultural production units inside and outside the county.

As we all know, the food manufacturing industry is the first over trillion -level industry in Henan. Head companies are mostly concentrated in the fields of meat products processing, low -temperature food, rice noodle products and other fields. Yuanyang County's food industry is different. Most of the counties are cooked or prefabricated food processing companies in the county. At the same time, they have undertaken many well -known food companies such as Ba Nu, Juewei, and sister and brothers to gather here.

Don't underestimate prefabricated foods such as roast chicken, braised pork, fresh meat skewers, fried goods, rice balls. At present, there are still few large enterprises in China to complete standardized and large -scale production, and there are few formation of supporting machinery. Yuanyang County Food Enterprises have developed in depth here, setting up a new way, and building a new standard.

This not only allows Yuanyang to have a clearer industrial characteristics, the stable development of the county economy and agricultural industrialization and maintain a good momentum. At the same time, it also benefits the people's employment and per capita income growth in the county.

Why does Yuanyang take the main attack prefabricated dish?

How does the head food company think of the opportunity of Yuanyang?

Dahe Cai Cube: At present, the domestic investment competition in the domestic prefabricated vegetable industry is particularly hot. Guangdong, Fujian, Shandong, Zhejiang and other provinces and cities ran on the head in terms of related industrial policies and industrial resources integration. What is the opportunity of Yuanyang?

Guo Xinjie: Any popular industries are indispensable for regional competition. In competition, you can see your own long and shortcomings, so as to guide the situation and adapt to local conditions is the key to obtaining relative advantages.

Compared to other areas, Harayang has three core competitiveness:

The first is the advantage of market dividends in the province. Sitting in Henan's 100 million demographic dividends, they are looking at the Yellow River in Zhengzhou, a national central city and provincial capital, and highly fit with the consumer market.

The second is the industrial basic advantage. In 2014, Yuanyang County, relying on location, traffic advantages, and agricultural resources, invested in Central Kitchen Industrial Park, which covers an area of ​​2,110 acres. Whether it is its industrial development scale, management mechanism, or various hardware conditions, domestic peers are leading, and a clear industrial gathering effect has been formed. At the same time, our food companies have been highly supported by the localization of the supply chain. A considerable number of food companies have implemented localized self -cultivation, self -supporting or self -use in the implementation of raw materials to achieve the coverage of the entire industry chain.

The third is to seek the northern market as king. Prefabricated dishes are a trillion -level large industry, far from the oligopoly competition cycle. What's more, the domestic consumer market is broad, and the taste of people in different regions is very different. In the South China region, Cantonese cuisine, Hangbang cuisine and Huaiyang cuisine in East China, while Henan cuisine is more suitable for people in the northern region in China and has a unique market.

In summary, if the prefabricated dishes can be used in the northern market, it will be new in the Henan's food industry system. At the same time, it also has the right to speak in the domestic prefabricated industry.

Dahe Cai Cube: It is understood that Anjing Group opened the site in Yuanyang County and intends to invest in a new area factory here. Is this news true?

Guo Xinjie: Yuanyang County is highly open, and warmly welcomes all kinds of prefabricated vegetable companies to come to invest in the industry. At the same time, Yuanyang is actively approaching various domestic food companies. With the comprehensive resource endowment and excellent business environment, they are fighting for entrepreneurs and talents. So active. Anjing Group is one of the companies that show confidence in Harayang's opportunity.

Regarding the planning and promotion plan of Anjing Group's investment project planning project will be issued in a detailed explanation of the announcement of the listed company.

It can be disclosed that Anjing Group expresses satisfaction with the scale and growth potential of the Central Plains consumer market and the potential of the original Yang County, the advantages of the original Yang County, the advantages of transportation and logistics, and the industrial foundation of the industry. Especially in terms of localized supply and employment of raw materials, Yuanyang County can match it highly. At present, Yuanyang County has a special cooperation class with Anjing Group. Prefabricated vegetables as leading industries

Yuanyang drove a new round of large infrastructure

Dahe Cai Cube: Yuanyang County set the prefabricated vegetable industry as a leading industry. What is the goal? What specific starting points are selected?

Guo Xinjie: Yuanyang Limited the county's strength to develop the prefabricated vegetable industry, and the lock -up industry development mission is "making Chinese cuisine more simple and more convenient"; the target of the industry's promotion is "Chinese delicious and manufactured by Yuanyang."

At present, Yuanyang County has launched the county's industrial economic upgrade battle. The focus is on strengthening organizational leadership, promotion of strong policies, increasing attracting and bigger, bigger and stronger, and replenishment of chain to improve output value.

At the same time, Yuanyang has launched nine industrial support measures. Including: the work advanced classes of the leading cadres of the county -level leading cadres; promoting and propagating through the holding of the industrial summit forum, the industrial development summit and other methods; the establishment of the prefabricated vegetable industry development alliance; ; Support enterprise financing listing, and give a maximum of 2 million yuan award.

In 2022, Yuanyang strived to exceed 10 billion yuan in the output value of the prefabricated vegetable industry sector; in 2025, the industrial output value exceeded 20 billion yuan, achieving 50%upstream products from local and 90%of downstream industries stayed locally.

Dahe Cai Cube: In mid -March, the Yuanyang County Government signed a contract with Henan Agricultural Kaiye Industry Fund Investment Company, which was invested by the latter to build the central (Yuanyang) cold chain industry center. Does the project bring new infrastructure investment to the Yuanyang prefabricated vegetable industry?

Guo Xinjie: Yuanyang set prefabricated vegetables as the leading industry, and the central (Yuanyang) Cold Chain Industry Center is one of the weight projects for opening a new round of industrial infrastructure.

The Provincial Agricultural Kai Fund intends to invest 6.4 billion yuan in this project, and builds in three phases. After the project is completed, the cold storage capacity of the Yuanyang County will reach 360,000 tons, which will gradually form a supply chain financial system with an annual output value of 20 billion yuan and an annual output value of 10 billion yuan.

Not only that, Yuanyang County also planned other infrastructure for the prefabricated vegetable industry. For example, the introduction of Henan Wanbang International Agricultural Products Logistics Co., Ltd. to build the original Yang Wanbang Agricultural Products Trading Market; investment and building a new incineration power plant to provide centralized heating for industrial agglomeration areas to reduce its thermal energy use costs; Specifying the regulatory venue of meat to help local food companies "buy global" procurement channels continue to expand ...

The county's economic rejuvenation, industrial revitalization is the key.

The development of prefabricated vegetable companies has gradually changed the industrial structure of Yuanyang. A company combined with the characteristics of local resource characteristics to let "red -roasted yellow rivers", "lamb skewers", "rice ball", "cold fresh vegetarian salad" played in the market segment. The Yang brand brings a steady stream of endogenous motivation to the rejuvenation of the Yuanyang countryside and the industrial upgrade.

In addition to completing its own industrial upgrade, it also reflects the core value of Harayang's prefabricated dishes- "make Chinese cuisine easier and convenient."

Source: Dahe Daily · Dahecai Cube Reporter Yang Xiao

- END -