The sugar -free tea industry has entered a new stage of rapid development

At zero o'clock, there are several recently released the "Insight Report of China's Sugar -free Tea Industry in 2022" (hereinafter referred to as the "Report"). The "Report" shows that the sugar -free tea industry has entered a new stage of rapid and stable development. As the category market matures further, it is expected that by 2025, the size of the sugar -free tea market in mainland China will exceed 10 billion yuan. With the improvement of consumers 'health awareness and the change of concepts, consumers' expectations for healthy drinks have continued to increase, and the sugar -free tea brand represented by the east leaves has continuously obtained consumer recognition. The "Report" shows that the rapid development of the sugar -free plant tea market. As a more fresh tea product, it is expected to exceed 30%in the future, and the growth rate far exceeds other categories.

Sugar -free plant tea becomes a new driving force for growth

The "Report" pointed out that the development of the beverage industry has entered a bottleneck period in recent years, but sugar -free tea is injecting new vitality into the development of the beverage industry.

With the in -depth concept of health and the daily sugar control target, the sugar -free tea industry will continue to grow. It is expected that by 2025, the size of the sugar -free tea market in mainland China will exceed 10 billion yuan. The development of other markets for overseas markets, about 70%of Japan's tea drinks in 2019 are sugar -free tea; Australian sugar -free tea accounts for 44.4%; Singapore's sugar -free or low -sugar beverage market share increased from 30%in 2012 to 2018 43%of the year. In my country, there is a long -distance tea drinking culture. At present, the proportion of sugar -free tea is only 5.2%. Similar to the beginning of the rise of sugar -free drinks in Japan, there is huge room for development in the future.

With the continuous improvement of the industry scale and consumer cognition, consumers with the two categories of sugar -free composite flavors and sugar -free plant tea are expected to increase significantly. Among them, sugar -free composite tea consumption in the next year will consume The expected increase is 8.9%, and consumers expected to increase by 33.9%in the next year. The "Report" also shows that by 2028, the market share of sugar -free plant tea will reach 22%, which will jump in the second place in the market.

The new category of sugar -free plant tea has gradually begun to work, and it is different from other overseas markets in taste, and innovation around "medicine and food homology". In addition, the "Report" shows that the market share of sugar -free plant tea in sugar -free tea in 2028 will exceed 40%, and the competitive advantage is obvious.

Healthy grasping the key factors of high -quality users

According to Chinese youth consumer survey data, in 2021, young people's increase in health care consumption of 33.3%, convenient health has become the basic lifestyle of young people today. In the background of continuous improvement of health awareness, consumers' demand for drinking health has become more and more diverse. Essence

Taking fiber tea as an example, in the early days of its cards, it focused on the concept of light health. At present, fiber tea has successively launched corn beard tea, Hangzhou white chrysanthemum tea, mulberry tea, green citrus tension tea, and mulberry five black tea, which are targeted at consumers. Different needs scenarios, fit the health needs of urban white -collar workers.

The "Report" shows that through the analysis of the drinking behavior of sugar -free plant tea users, 42.2%of sugar -free plant tea users are high -quality users, that is, users with high consumption, consumption frequency and high consumption amount recently. Among them, 61.6%of sugar -free plant tea users have to buy sugar -free plant tea within at least 3 days, and 17.8%of people drink almost every day.

The "Report" pointed out that with the continuous acceleration of the pace of social life, the sub -health problem is the root cause of the public's search for health intake products. Ideas also bring more choices to consumers.

The sugar -free tea market has been opened one after another by head brands such as Nongfu Spring and Vibration Forest, and innovated innovative products such as fiber tea and oriental leaves leading the industry's development direction. Bringing innovative sugar -free tea is a new topic that brand companies need to study together.

Source: China Food News

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