Let the digital technology help the village's revitalization and "count" to move forward

□ Liu Chunyin

The live broadcast room in the field, the native production turned into a "net red tip"; the use of the Internet of Things system, the field management is more "smart"; through the digital logistics platform, the "blocking point" and "card point" of agricultural product transportation are solved. Building vigorously, a group of young people who have mastered digital technology and have Internet thinking have transformed into "new farmers" and devoted themselves to agricultural and rural development. The mobile phone has become a "new farm tool", and the live broadcast has become a "new farmer", which is a new scenery in the revitalization of the countryside.

The nation must revitalize the country. To achieve rural revitalization, the prosperity of the industry is an important content and a basic prerequisite. Because the prosperity of the industry is the fundamental requirement for the development of rural productivity, the key to promoting farmers 'income, and a reliable guarantee for the realization of farmers' wealth, ecological beauty, and social harmony.

Consolidate the foundation of rural digital technology. With the rapid development of science and technology, data and information have become a new type of production factors in the digital economy era. And the investment of this new type of production factors will not only bring the change of agricultural and rural production methods, the reconstruction of the agricultural resource allocation system, but also greatly improve the asymmetry of the information of rural farmers, greatly reduce transaction costs, promote agricultural industry production plus sales Integration. Statistics show that as of the end of 2021, my country's existing administrative villages have achieved "villages and villages". The Internet penetration rate of the Internet in rural areas is 57.6%, and the scale of rural netizens has reached 284 million. Especially in recent years, with the implementation of the country's rural rejuvenation strategy and the popularization of rural network infrastructure, it has not only promoted the integration of rural industries and the Internet, but also promoted the integration and development of rural areas.

Cultivate rural numbers "new farmers". With the rapid development of digital agriculture and e -commerce, a "new farmer" team is active in the fields. With their keen Internet thinking and market -oriented vision, they explored new agricultural formats, injected new vitality into traditional agricultural transformation, and became a vitality army leading farmers, developing rural areas, and entrusting agriculture. In the wisdom mode of "Digital Technology+", "new farmers" can only sit at home to order the mouse to realize the "one -click operation" from farming, management, harvesting to sales. At the same time, through the mobile phone as a "new agricultural tool", live broadcast has become a "new farm work", which better solves the problem of information asymmetry between agricultural planting and market demand. "It can be sold", and "sell well". As experts say: "New Farmers" actively apply e -commerce live broadcasts and other models, promote the upward of agricultural products, drive local employment, create regional brands of agricultural products, and help rural revitalization and common prosperity.

Help the village's revitalization and "count". Although the rural digital economy has achieved remarkable results and broad prospects, many challenges are still facing infrastructure to be upgraded and insufficient core technology research and development. In the future, we look forward to further investment and supervision in various places, take multiple measures and coordinate the development of digital rural areas, explore the path of digital rural industry innovation, help the village's revitalization and "numbers" with digital power, and continuously enhance the people's happiness, and the happiness of the masses. Get sense. At the same time, further increase the support of the "new farmers" to return to their hometowns and support rural revitalization, and give the "new farmers" platforms and cheer, and give "real gold and silver" for entrepreneurial subsidies and risk guarantee. Later, more "new farmers" were willing to return to their hometowns to start their own business, take root in the countryside, and revitalize the people.

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