Cultural Tourism Style Standard | Exclusive In -depth Research: State Cultural Industrial Park Construction Trends

A few days ago, the Ministry of Culture and Tourism issued the "Opinions on Promoting the High -quality Development of the National Cultural Industrial Park" (hereinafter referred to as the "Opinions"), which clearly proposed that by 2025, the national cultural industry demonstration park will reach about 50 , Form a high -quality echelon. As of the end of 2020, the Ministry of Culture and Tourism had promoted the construction of 40 national cultural industrial parks, of which 21 have been built and 19 are being created. Who are these 40? How are their respective operations? What is the development trend of the national cultural industry demonstration park in the next few years?

The "Opinions" issued this time clearly stated that by 2025, the national cultural industry demonstration park will reach about 50, and the scale advantages and agglomeration effects will be more obvious. Continuous optimization; cultivate a group of backbone cultural enterprises and cultural industry clusters with market competitiveness and industry influence, promote more reasonable allocation of regional resource elements, further optimize and upgrade the industrial structure, and become an important carrier to promote the high -quality development of cultural industries in various places.

It is understood that the creation of the national cultural industry demonstration (test) park in my country began in 2007. As of the end of 2020, the Ministry of Culture and Tourism had 21 national cultural industrial parks, including 19 national cultural industry demonstration parks named And the Beijing Chaoyang National Cultural Industry Innovation Experimental Zone and the China New Tianjin Ecological City National Animation Cultural Industry Comprehensive Demonstration Park, which are co -constructed with Beijing and Tianjin. In addition, there are 19 parks in the establishment of a national cultural industry demonstration park.

So, what are the 40 national cultural industry demonstration parks that are currently completed and under construction? How are their respective operations? Where will 10 in the next 10? This issue will be analyzed one by one.

The establishment and end of the creation of 40 national cultural industry demonstration parks

The national cultural industry demonstration park refers to the cultural industry as the leading industry. It has gathered a certain number of cultural enterprises, has a certain industrial scale, and has an independent operating management institution. Specific areas of protection and public services.

In order to promote the development of my country's cultural industry towards large -scale, agglomeration and professionalization, and accelerate the construction of the cultural industry agglomeration area, the former Ministry of Culture has been in accordance with the principle of small and refined management, and through strengthening management, it has guided local governments to improve policy services to improve policy services and services. The national cultural industrial park has developed rapidly.

In June 2007, the former Ministry of Culture named the first batch of national cultural industry demonstration parks. Xi'an Qujiang New District and Shenzhen OCT Group Group were selected.

In May 2008, the former Ministry of Culture named the Cultural Industrial Park in Qufu New District, Shandong Province and the Shenyang Qipan Mountain Development Zone in Shenyang Province, Liaoning Province.

On March 4, 2009, the former Ministry of Culture and the Tianjin Municipal Government jointly signed a framework agreement for cultural development strategic cooperation to determine the comprehensive demonstration park of the national animation industry in China and Singapore. On July 1, 2009, the foundation of the National Animation Park was launched and officially launched development. The anime park covers an area of ​​1 square kilometer with a total planned construction area of ​​770,000 square meters. The park was officially opened on May 27, 2011.

Zhongxin Ecological City Construction of the National Animation Industry Comprehensive Demonstration Park (Source: Zhongxin Tianjin Ecological City Books and Archives)

In July 2010, the former Ministry of Culture issued the "Administrative Measures for the National Cultural Industry Demonstration Park (trial)" to regulate the application, naming and management assessment of the national cultural industry demonstration park. In the method, the cultural industrial park that has not yet possessed the conditions of the national cultural industry demonstration park, the Ministry of Culture can be named "National Cultural Industry Pilot Park".

In February 2011, the former Ministry of Culture named the Cultural Industrial Park of Songdu Ancient City in Kaifeng, Henan Province and the Zhangjiang Cultural Industry Park of Shanghai as the third batch of national cultural industry demonstration parks. Grade Cultural Industry Pilot Park.

In August 2012, the former Ministry of Culture named the Tianxin Cultural Industrial Park of Changsha Province, Hunan Province and the Qingyang Green Boat Cultural Industry Park in Chengdu, Sichuan Province as the fourth batch of national cultural industrial demonstration parks, and named 4 national -levels including Fujian Fujian Cultural Industrial Park Cultural Industry Test Park.

In 2013, the former Ministry of Culture carried out the assessment of the national cultural industry demonstration (trial) park and inspection of the national cultural industry demonstration base. The project construction of the Guangzhou North Bank Cultural Wharf was terminated due to the adjustment of government development planning. In January 2014, it was named after the National Cultural Industry Pilot Park.

In July 2014, centered on the urban strategic positioning of the capital's "political center, cultural center, international communication center, and science and technology innovation center", the former Ministry of Culture and Beijing adopted the method of strategic cooperation between the ministry and municipalities, and based on Beijing CBD — Dingfuzhuang area. The core carrier area jointly promotes the construction of the nation's first national cultural industry innovation experimental zone (Beijing Chaoyang National Cultural Industry Innovation Experimental Zone).

Cultural Industry Park, Cultural Industry Park in Chaoyang National Cultural Industry Innovation Experimental Zone, Beijing

In December 2014, the former Ministry of Culture named the Dayu Cultural Industrial Park in Bengbu, Anhui Province and the Dunhuang Cultural Industrial Park in Gansu Province as the fifth batch of national cultural industry demonstration parks. Industrial Test Park.

From 2007 to 2014, a total of 10 batches of 10 batches of national cultural industry demonstration parks, and a total of three batches of 10 in the National Cultural Industry Pilot Park. In August 2016, in order to avoid the phenomenon of "empty shell parks" and "zombie park", the former Office of the Ministry of Culture issued the "Working Plan on Further Improve the Creation Park of the National Cultural Industry Demonstration Park", and changed the previous direct name to the creation method. Eligible cultural industrial parks are given qualifications first, and those who have passed the acceptance period in three years are officially named.

In October 2017, the former Ministry of Culture announced the first batch of national cultural industry demonstration parks to create a list of qualifications. Hebei "21st Century Summer Summer Villa" Cultural Tourism Industry Park, including 10 parks, was selected. After the acceptance and publicity of the establishment of the park, in December 2020, the Ministry of Culture and Tourism named nine parks including the "21st Century Summer Villa" cultural tourism industry park as the "National Cultural Industry Demonstration Park".

In December of the same year, the Ministry of Culture and Tourism announced the qualification list of the second batch of national cultural industry demonstration parks. The parks that have qualified for creation include 13 parks including Beijing 798 Art District; parks that temporarily retain the "National Cultural Industry Pilot Park", including the creation of the "National Cultural Industry Pilot Park", including the creation of 5 homes including Hebei Province Quyang Sculpture Cultural Industry Park. At the same time, the national cultural industry pilot park that has not been included in this list will no longer retain its original title.

In summary, as of the end of 2020, the Ministry of Culture and Tourism had promoted the construction of 40 national cultural industrial parks, including 19 national cultural industry demonstration parks that have been named. Two, and 19 provinces are being created.

At present, the current status of the operation of the national cultural industry demonstration park

According to the information of the Ministry of Culture and Tourism, over the years, these parks have played a positive role in promoting cultural enterprises, stimulating cultural innovation vitality, and enriching the supply of cultural products, becoming an important carrier and work starting point for the development of cultural industries in various places. As of the end of 2020, there were 109,100 cultural enterprises in the 40 parks and 1.2131 million practitioners; the total operating income of cultural enterprises in the park in 2020 was about 1.2 trillion yuan, of which the total operating income of cultural enterprises above designated size was 751.371 billion yuan.

Judging from the current layout of the construction of 40 national cultural industrial parks to promote the construction of 40 national cultural industrial parks, it mainly includes the 19 national cultural industry demonstration parks that have been named. There are 19 provinces being created, which have initially formed a "reserve of a batch, cultivating a batch, and enhancement of a batch". Specifically, there are mainly the following characteristics.

From the perspective of regional distribution, in the 19 national cultural industry demonstration parks, a total of 16 provinces involved in a total of 16 provinces. Among them, two provinces in Guangdong, Hunan and Shandong each accounted for 2 provinces, and 13 provinces and cities including Zhejiang, Shanghai, Sichuan Province, etc. Each accounts for 1 (see the table below for details). 19 have obtained a total of 17 provinces in the establishment of a national cultural industry demonstration park. Among them, there are 2 in Zhejiang and Jiangsu Province, and 15 provinces (autonomous regions, cities) including Beijing, Tianjin, and Guizhou are all (see for details, see The following table).

From the perspective of scale benefits, the 19 national cultural industry demonstration parks that have been built and named are the first echelon of arguing. Among them, the most noteworthy is the Shenzhen Overseas Chinese Town Group of Guangdong Province, the core area of ​​Guangzhou Beijing Road Culture, Xi'an Qujiang New District, Shaanxi Province, Shanghai Zhangjiang Cultural Industry Park, Zhejiang Province, Baimahu Ecological Creative City, Chongqing Nanbin Road Cultural Industry 6 cultural industry demonstration parks such as the park. The annual operating income of these six parks exceeds 10 billion yuan, and the setting rate of cultural enterprises in the scale is high (see the table below).

For example, Shenzhen OCT Group Co., Ltd. is currently the only company in China that has been awarded the "Top 30 National Cultural Enterprises" and "Top 20 China Tourism Group" at the same time. As of the end of 2020, the Group's total assets increased to nearly 700 billion yuan. In that year, the operating income of nearly 150 billion yuan and the total profit exceeded 25 billion yuan. In the 11th consecutive year, the SASAC's annual performance assessment was obtained.

For another example, in the Xi'an New District of Shaanxi Province, since the establishment of the district in 2002, it has adhered to the "cultural+" industrial development path. With the park as a carrier, it has been built in 23 industrial parks in the gathering. As of the end of 2020, the park has exceeded 900 enterprises, with a total of 173 companies in the region, with a total number of registered cultural enterprises exceeding 22,000, and the total revenue of cultural enterprises revenue of 12.31 billion yuan, which drives employment over 100,000 people Essence

From a comparison, compared to the relevant growth data of the 19 national cultural industry demonstration parks, which are officially named, among the 21 national cultural industrial parks that are currently built in the country, the Ministry of Culture and Tourism and Beijing and Tianjin cooperate with Beijing. Chaoyang National Cultural Industry Innovation Experimental Zone and Zhongxin Tianjin Ecological City National Animation Cultural Industry Comprehensive Demonstration Park can be described as the biggest "dark horse".

Since its establishment in July 2014, the Beijing Chaoyang National Cultural Industry Innovation Experimental Zone has reached 50,400 in the experimental area registered cultural enterprises, which is 1.4 times that of 2016. The number of units above designated size accounted for 56%of the region, accounting for nearly a quarter of the city; one -third of the city's listing (listing) film and television company, listing (listing) advertising company, and head brand design company in the region. From January to October 2021, 1336 cultural enterprises at the experimental area achieved revenue of 117.2 billion yuan, an increase of 21.3%year-on-year, and it is expected to exceed 150 billion yuan throughout the year, with a strong growth trend. Zhongxin Tianjin Ecological City National Animation Cultural Industry Comprehensive Demonstration Park is a major cooperation project of the Ministry of Culture and Tourism and Tianjin Municipal Government. Since opening the park in May 2011, we have deeply cultivated the domestic cultural industry market and supported and encouraged cultural enterprises in the region to accelerate "going out". As of the end of July 2021, the ecological city digital cultural enterprises exceeded 2,400. Cat eye entertainment, blue cursor, Huace Film and television leading enterprises settled in, cultivated 6 national key cultural export enterprises and 3 national key cultural export projects. In 2020, cultural exports reached $ 85 million.

From the perspective of vertical comparison, in the current parks that have obtained the qualifications of the national cultural industry demonstration park, the creation of the relatively bright effect is mainly concentrated in the central and eastern regions of Tianjin, Shanghai, Jiangsu, Zhejiang, Guangdong, Anhui, and Hunan. Compared with the 21 national cultural industrial parks, the development of the second square array is large and potential, and it shows an overtake trend.

From 2019 to 2020, 19 founding units entering the park's entry into the park and annual business income comparison (see the table below for details). The park, Shanghai Dadingzhi Innovation and Development Demonstration Park, Hunan Malan Mountain Video Cultural and Creative Industrial Park, Nanjing Qinhuai characteristic cultural industrial park in Jiangsu Province, and Zhejiang Hengdian Film and Television Cultural Industry Concentration Zone.

For example, Longgang Digital Creative Industry Corridor, Guangdong Province. The corridor relies on Wuhe Road-Bulan Road-Longgang Avenue-Yanlong Avenue, from the west of Bantian Xinghe World, east to Pingdi low-carbon city international cultural conference center, 46 kilometers in length, 32 square kilometers, connecting Tianan Yun Valley, Overseas Chinese Town 29 cultural and scientific and technological parks such as Gankeng New Town and Shenzhen -Hong Kong International Center have more than 280,000 cultural enterprises in the corridor, and more than 10,000 cultural enterprises have more than 10,000 cultural enterprises, of which more than 250 cultural enterprises are used. In 2019, the operating income of cultural enterprises in the corridor was 1412.34 billion yuan, accounting for 69.56%of the operating income of cultural enterprises in the region.

Longgang Digital Creative Industry Corridor Core Park (Source: Deep Long Yingcai)

For another example, since its establishment in December 2017, the construction of the park has been built like a war horse, thousands of miles a day since it was established in December 2017. As of the end of 2020, the total number of settled companies reached 2017, and the park's annual revenue achieved annual revenue of 43 billion yuan. Among them, there were 19 companies and 26 companies with more than 100 million yuan. In April 2021, the Central Propaganda Department was included in the Ministry of Provincial Provincial Park to build a key cultural industrial park, becoming the third provincial (city) park after the Ministry of Culture and Tourism and Beijing and Tianjin.

The State Administration of Radio and Television signed a cooperation agreement with Hunan Province (Source: Hunan Daily · New Hunan Client)

In summary, although the national cultural industrial park has made great progress, in accordance with the requirements of high -quality development, there are still practical issues such as imbalanced development, poor agglomeration benefits, and poor leadership. Therefore, the "Opinions" introduced this time aims to promote the further transforming development methods, enhance innovation momentum, improve the service system, and continuously improve the quality and efficiency of development.

In the next few years, the development trend of the national cultural industry demonstration park

The national level has made a clear plan for the development direction and goals of the cultural and creative industrial park during the "Fourteenth Five -Year Plan" period. The "Fourteenth Five -Year Planning of the National Economic and Social Development and the Outline of the 2035 Far Scenery Target" pointed out that it is necessary to cultivate backbone cultural enterprises, standardize the development of cultural industrial parks, and promote the construction of regional cultural industry belts. The "Fourteenth Five -Year Plan" of the "Fourteenth Five -Year Plan" states that it is necessary to regulate the development of the cultural industry park base, and propose about 50 national cultural industry demonstration parks during the "14th Five -Year Plan" period, and about 500 national cultural industry demonstration bases. The promulgation of the "Opinions" marks the entry of a high -quality development period for the construction of a national cultural industrial park.

First, the regional layout will be further optimized. The "Opinions" pointed out that it is necessary to focus on major national regional strategies, regional coordinated development strategies, new urbanization strategies and rural revitalization strategy deployment, and combine the construction of regional cultural industry belts, in areas with a good foundation and complete supporting facilities in the cultural industry, planning and layout construction A group of national cultural industrial parks with outstanding main business, significant quality and efficiency, and strong development capabilities.

From the current distribution of 40 national cultural industrial parks, it mainly involves 23 provinces, and 8 provinces have not yet entered the creation list, namely Fujian Province, Hainan Province, Heilongjiang Province, Shanxi Province, Qinghai Province, Inner Mongolia Autonomous Region, Ningxia Hui people Autonomous Region and Xinjiang Uygur Autonomous Region. Based on this, in the next four years, the remaining 10 national cultural industry demonstration park qualification units are likely to be selected from these 8 provinces.

For example, Fujian Province proposed in the "Fourteenth Five -Year Plan" Cultural and Tourism Reform and Development Special Plan to support the establishment of national culture Industrial Demonstration Park (base); Hainan Province proposed that during the "14th Five -Year Plan" period, we must focus on creating 7 provincial cultural tourism industrial parks; The construction of the ancient capital cultural tourism city of Majin and the Qinhe Ancient Castle Tourism Economy Belt and other projects. Fujian Strait Longshan Cultural Innovation Park (Source: Haixi Morning News)

The second is that the type of park will be further fine. The "Opinions" pointed out that all localities should further standardize the development of provincial cultural industries (demonstration) parks, strengthen reserve cultivation in key parks, and recommend the creation of national -level cultural industry demonstration parks. At present, the construction of a national cultural industrial park has initially formed a "reserve, cultivating a batch, and enhanced a batch". In the next step, the Ministry of Culture and Tourism will further improve the creation and counseling mechanism, and guide the establishment of the standards of the national cultural industrial parks to continue to improve the level of construction and development.

According to the analysis of the previous article, the types of 40 national cultural industrial parks mainly include artistic agglomerations, creative design, traditional cultural display categories, and cultural tourism integration. The level of cultural and technological integration is low, and economic benefits are not obvious. In the next few years, it will highlight the development trend of differentiation and characteristicization, cultivate and strengthen the cluster of digital cultural enterprises, and accelerate the park to the high -end and high end of the industrial chain, innovation chain, and value chain. Therefore, the digital cultural industrial park, the "specialized new" cultural industrial park and cultural export base will become the focus of cultivation.

Suzhou Yuanhetang Cultural Industrial Park Digital Cultural Area (Source: Today Xiangcheng)

Third, industrial space will be further expanded. The "Opinions" pointed out that the support of the national cultural industrial parks and the creation park's use of old factories, districts, warehouses and other old factories, blocks, warehouses and other industrial development space and artistic living space with cultural connotation and humanistic atmosphere to create new cultural landmarks. Encourage the park to combine its own development positioning, rely on the commercial space in the park to create new cultural consumption scenes with characteristics, and cultivate a new cultural consumption format. Support qualified commercial space in the park to declare and build a national night culture and tourism consumption agglomeration area.

It can be seen that given the current construction land policy of cultural industrial parks, relying on the "Fourteenth Five -Year Plan" city renewal plan, revitalize the space and commercial cluster spaces of old factories, blocks, warehouses and other resources and commercial agglomerations. One of the measures. This also means that the cultural, tourism, sports, and business fusion models are expected to become a new outlet for cultural industrial parks in the next few years. For example, the Shougang Science Fiction Industrial Park is very likely to be selected as the creation unit of the third batch of national cultural industry demonstration parks.

Night scene of the core area of ​​Shougang Science Fiction Industrial Park (Source: Beijing Daily)

Conclusion

Recently, the National Bureau of Statistics released the latest important data of cultural industries showing that after accounting, the value -added national cultural and related industries in 2020 was 4.5 trillion yuan, an increase of 1.3%over the previous year (the price factor was not deducted, the same below), accounting for domestic production The proportion of total value (GDP) was 4.43%, a decrease of 0.07 percentage points from the previous year.

According to the data released by the National Bureau of Statistics in early 2021, investigations on cultural and related industrial enterprises above 600,000 or above the country, in 2020, the above -mentioned enterprises realized operating income of 9.85 trillion yuan. According to the report of the Ministry of Culture and Tourism, as of the end of 2020, 40 cultural enterprises in 40 parks across the country have gathered 109,100 cultural enterprises, and cultural enterprises in the park have a total operating income in 2020, about 1.2 trillion yuan, of which the total operating income of cultural enterprises above designated size is 751.371 billion yuan. Yuan. Based on this, it is not difficult to see the supporting role of the national cultural industrial park in the national cultural industry.

With the introduction of the "Opinions" and the focus of the local cultural industrial parks, the policies on promoting the construction of cultural industrial parks will be introduced in the next few years. Support will increase exchanges and cooperation, publicity and promotion, etc., especially the cultural industrial parks in the western region and Northeast region will have more key support. How to seize the construction opportunity of a new round of national cultural industrial parks is a major test in the current and future periods!

(Author: Little Jun Brother Cultural Industry Review Author Group, Researcher of Sanchuan Huiwen Travel Sports Institute, Source: Cultural Industry Review)

Responsible editor: Hao Gongzi

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