Well -known brands close China's first store!Netizens vomit: normal

According to the fashion industry media reports, HM stores, located at No. 651 Huahai Middle Road, Traditional Commercial Street, Shanghai, have quietly withdrawn the store recently. The store is the first store opened by the HM brand in the Mainland of China, with a total opening time for 15 years.

Since the second half of last year, HM has been closing in domestic densely. Its financial report shows that as of the end of last year, HM has closed 60 stores in China, accounting for 12%of the total number of stores.

In the Vientiane Huihui Beijing Haidian District, the reporter observed that the HM on the first floor was deserted all year round, and there were many consumers of Uniqlo who were not as good as the same location upstairs.

At the same time, in the largest shopping mall in Qingshan District, Wuhan, a reporter from the power plant observed that HM has withdrawn the store, and the mall has settled in local fast fashion brands such as MIX Blu and Urban Revivo.

"The iteration of international fast fashion products such as HM is weaker than the iteration update of local omni -channel brand products, and the online layout speed of such international brands is also weaker than local brands." Cheng Weixiong, an independent analyst of the shoe and clothing industry. At the same time, the national trend in recent years has also helped the domestic clothing brand. Anta, Li Ning, Bosideng, etc. also use the national tide to snatch more domestic markets.

HM's quality problems have been frequently mentioned by consumers and relevant departments in recent years.

Some netizens said that this brand of poor quality is like disposable clothing, and closing a shop is normal. In the small red book, with "HM quality" as the keyword, you can get a lot of consumer notes that complain about HM quality problems. "This is the most scary in my shopping history." A mother said that she bought a little baby in the HM Taobao flagship store in the HM Taobao flagship store. It was severely fell to the child for an hour and found that the body was full of blue fluffs.

In a certain check, HM's main company, Hanes Morris (Shanghai) Commercial Co., Ltd., has 31 administrative penalties. According to incomplete statistics, the company was fined at least eight times in 2021, including reasons for charging and selling inferior clothes. In September last year, HM promoted some styles as "Chinese limited models", but it was not limited and was fined 270,000 by the industrial and commercial department.

Source: Interface News, China Economic Weekly

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