Ma Ta Feiyan, how do you become so wild!

Rong Yu, chief reporter of Jimu News

Intern Luo Xuan

"Not much to say, the sewing machine is almost stepping on smoke!" This is the voice of the friends of the Cultural and Creative Center of the Gansu Provincial Museum of Gansu Province this week.

In mid -June, the new product of the Cultural and Creative Center was the "Mada Feiyan" doll with Tong Benma, one of the "Treasures of the Town Pavilion" of the Gansu Provincial Museum. What made the team unexpectedly was that because of the shape "ugly" and "holding young people fiercely", this doll suddenly became popular all over the entire network since June 25, and the sales volume was hot. Goods, "Swap the sewing machine quickly!"

On June 30, Cui Youxin, the person in charge of the Cultural and Creative Center of the Gansu Provincial Museum, accepted an interview with Jiyu Journalists. He thanked netizens for his love for this "Mustang". And cultural relics. "

"Ma Sa Feiyan" out of the circle of dolls

Collectively fall in love with a "Mustang"

Copper Benma, also known as "Ma Steel Feiyan", was unearthed in the Han Tomb of Wuweai, Gansu in the 1960s. Familiar "National Treasure" bronze.

But when this "horse" left the museum and became a plush doll, the style of painting suddenly changed, and it was a huge change.

Look, Bai Cheng's large -panel teeth seem to be very excited, exuding a kind of "not too smart" temperament, plus its "middle second action" of its golden chicken, and being horseshoe. The "Fighting Eye of the Chicken" Feiyan -Ma Tapyan, your name, your name is the explosion.

Copper Benma "Side Kill"

Cui Youxin told Jimu Journalist that on June 15, the team launched two cultural and creative dolls based on "Malaysia Feiyan" as a prototype: "One horse is a bronze to run a horse" and "the horse to a successful bronze horse" running money. "From last week, some local audiences came to the museum to watch cultural and creative exhibitions. I think our dolls, kites, and hoods are very interesting. Everyone posted short videos on social platforms, leading to a lot of natural traffic."

Subsequently, more and more netizens fell in love with this "Mustang with the grassland" and sent it to the hot search list of various social platforms. Shock.

Have you seen the frontal photo of the copper running horse?

According to Cui Yixin, the team took about half a year to design this "very wild" green horse, and adjusted 5 or 6 versions before and after, and finally determined the "naughty and cute, self -adorable point" shape. "When we got the sample, everyone felt that it was funny. I didn't know why, I just wanted to laugh at a glance. I see netizens commented that it feels ugly and ugly and has a healing effect."

Cui Youxin also warmly reminds those audiences who are going to visit the Gansu Provincial Museum. "Everyone can pay attention to it, the positive image of the copper Benma is actually very similar to our doll, including expressions and teeth details. But usually everyone thinks that copper feels copper The side of the horse is more beautiful, and it will only take its side photos. Next time you go to the museum, remember to take a picture from the front. "

"Mustang" wants to give you a hug you love

Cultural and creative products must be "social"

Why do you like the Mustang of "ugly" so much? Some netizens' hot reviews may answer this question. Is the bird that is trapped by it? "" Feiyan: horse, are you polite? "

Does anyone care about Fei Yan's feelings?

Faced with netizens' praise of the dolls of "Ma Steel Feiyan", Cui also impressed one of the most of them. "Some netizens said that this horse has severely grasped the aesthetics of contemporary young people. Deep meaning. "

Those who can grasp the attention of young people are really young people. According to Cui Yixin, most of their design team members are post -90s. "When we do design, we know what young people now like, and we will work in that direction. You see, we did not make this horse into a 'big eye. The cuteness of Meng 'is to give it a lot of funny details, hoping that it can have a character and resonate with young people. "

"Green Horse" head

"Green Horse" kite

Cui did not deny that when designing the product, the target was the current young group, hoping to let young people understand Chinese culture, museums and cultural relics, and cultural self -confidence through cultural and creative windows. "In our opinion, cultural and creative products must not only take into account cultural attributes and practicality, but also emphasize social attributes. This determines whether your product can be spread and can achieve the value of cultural creativity."

Cui also believes that the cultural and creative products of the museum cannot be raised in the deep girlfriend. They cannot only be placed on the Bogu frame. Instead, they want to spread them. Let everyone love the museum and fall in love with cultural heritage through these cultural and creative products.

In an interview with Jimu Journalists, Cui Youxin was still busy helping netizens to urge "inventory". "Everyone can rest assured that we have stepped on the sewing machine overtime and strive to realize the" one household and one horse "as soon as possible! of."

If you can't buy the "Ma Tap Feiyan" doll temporarily, netizens can still buy some "Internet celebrities" from the Gansu Provincial Museum?Cui Youxin recommends two high -popular products for everyone: the "Green Horse" kite and "Green Horse" head -designed with "Mata Feiyan" as the prototype. It is said that the real thing is very wild!(Picture source of the Gansu Provincial Museum official website)

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