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Author:China Economic Weekly Time:2022.07.01

Recently, the New Oriental Live Teachers represented by Dong Yuhui have been on fire. On June 20, Yu Minhong revealed in the live broadcast that some institutions were digging Dong Yuhui. After the report on the new media platform of China Economic Weekly, netizens were onlookers.

Focus 1: Oriental selection has raised the threshold for live broadcast and cargo?

@: :: The teachers in the selection of Dongfang have poetry and book qi, showing on the platform, infected with lovers.

@Demi22: Oriental selection brought the book to the live broadcast room, spreading the spirit of the scholar, and letting people see the power and value of culture.

@: The secret of New Oriental explosion is to have culture.

@Angel Baby is not at home: The popularity of the New Oriental Live Platform is brought up by Teacher Dong Yuhui and teachers like him. People watch them live broadcast and be attracted by their interesting souls and culture.

@小: New Oriental has raised the threshold of bringing goods, with a very mature system, and a continuous new teacher. A single anchor cannot be reached.

@: There are so many teachers in New Oriental who have trained postgraduate entrance examinations. They have a wide range of knowledge and good mouth. You can try high -end live broadcast.

@: The live ceiling of the live broadcast was broken by the New Oriental, and the inside roll became more and more serious. No longer blindly shouting, but infect customers with personality charm.

@: The anchor who drinks five drinks must be smooth. In the final analysis, it depends on the cost -effectiveness of the product.

Focus 2: Buyers trust Yu Minhong or Dong Yuhui?

@Cammyleeeee: The buyer in this live room trusts Yu Minhong or Dong Yuhui?

@SAMA1: New Oriental provides a credit endorsement, Dong Yuhui creates the desire to buy for consumers.

@454091893: I like Yu Minhong's minds to do things, only to shop on this platform, hoping that they will always maintain such a pattern.

@: With the platform of New Oriental, Dong Yuhui has a chance. There are many talented people, not only Dong Yuhui, but only Dong Yuhui of New Oriental can be able to fire. Complete each other.

@W: Dong Yuhui's success, one is that people are familiar with New Oriental, and the other is that the audience likes excellent teachers to spread knowledge in the live broadcast room. Behind it is branded by New Oriental.

@Alanz: We chose to select oriental selection because of Yu Minhong and Dong Yuhui. If Dong Yuhui goes to other platforms, it may not have the current achievements.

@: After leaving New Oriental, everyone will not buy it. After all, the platform has created opportunities and opportunities are given to those who are prepared.

@Cc141383462: The people who eat melon more trust in this "teacher" identity given by New Oriental.

@520lxq: Yu Minhong knows Dong Yuhui, Dong Yuhui will not leave on this tip of the wind. Yu Minhong deliberately said, causing attention, making Dong Yuhui riding a horse.

@530398051756: I designed it for him. Dong Yuhui first established an image, done for a year or two, and then the best choice to test civil servants, and then do agricultural product promotion in Weinan.

Focus 3: Douyin is the real behind the scenes?

@永: After Luo Yonghao's closure of Douyin, it is a good window opportunity for New Oriental.

@东: New Oriental's signature is influential. Douyin is the real behind -the -scenes big man.

@: I think Luo Yonghao is gone, Douyin wants to hold a new new anchor star.

@: Douyin controls the general direction and helps Lao Luo to pay off the debt. Before the epidemic, let Zhang's rural fire fire. During the epidemic, Liu Genghong's fitness fire was now the New Oriental.

@Feng: There are many people with culture, a hundred forums or some cross talk talks, and there are many mouthfuls. Byte beating only supports New Oriental, which is to give each other traffic.

(This article was published in "China Economic Weekly", No. 12, 2022)

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