Debut!Lanzhou Beef Ramen IP image "Niu Yan" officially debuted

Lanzhou Beef Ramen Industry IP image -Niu Yan.

New Gansu Client July 3rd (New Gansu · Daily Gansu.com reporter Li Ping) In order to comprehensively create the brand image of "Lanzhou Beef Ramen", it brightens the Lanzhou city business card of "Lanzhou Beef Ramen". The IP image of the Lanzhou beef ramen industry was officially created -Niu Yan.

According to reports, as the first domestic IP image of the catering industry, its creativity comes from a calf, named: Niu Yan. The IP image combines Lanzhou beef noodle production technology with traditional Chinese kung fu to create four signature actions in the creativity. It is novel and distinctive without losing the aesthetics of young people.

Niu Yan's IP image combines Lanzhou beef noodles with Chinese traditional kung fu.

Niu Yan's IP image combines Lanzhou beef noodles with Chinese traditional kung fu.

At present, on the basis of the existing IP image, Lanzhou Commercial Bureau deploys the digital IP innovation chain around Lanzhou beef noodle industry chain, and places the IP image of industry IP image on the field of food festivals, Lanzhou beef noodle festivals, Lanzhou beef noodle festivals, etc. , Attract and strengthen tourist cognition. At the same time, it also promotes the development of local beef noodle fast -moving products and offline retail service industries, and has continuously enhanced the brand value and cultural value of Lanzhou beef noodles offline retail services and offline retail services.

Niu Yan's IP image combines Lanzhou beef noodles with Chinese traditional kung fu.

In the next step, the Lanzhou Municipal Bureau of Commerce will excavate local characteristics on the basis of the development of IP image and give industrial IP stories. And produce IP image animation short films and 3D animation micro -movies, so that Lanzhou beef noodle industry IP is not only a cartoon image or special symbol, but also allows Lanzhou beef noodle industry IP to have storyline and give regional and technical cultural connotations.

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