Promote the sales of stone lions with the help of e -commerce power

Speaking of the special snacks of Shishi, there are many types and delicious flavors. There are beef ravioli, noodle paste, tri -matte noodles, ancient laver, righteousness sweetness, horse footbridge meat and so on.

Yixing Sweet Cricket is a specialty of Shishi, also known as glutinous rice rice cakes. It looks like a full moon. It has the characteristics of soft texture, smell, aroma, cool and crispy mouth, moisturizing non -sticky teeth, drying without cracking. The "Chinese Food Industry Yearbook" published in 1984 has an introduction to Shishitangtou Yixing Sweet Sweet Cricket Factory: Wang Yixing Sweet Cricket has been well -known in the Xianfeng period of the Qing Dynasty and sells well in Southeast Asia. In 1981, Wang Yixing's descendants resumed their operations in Tangtou.

More than 10 years ago, the reporter interviewed Yixing Sweet Sweet Sweet Sweet Sweet Sweet Sweet Sweet Sweet Sweet Sweet Sweet Sweet Sweats at that time. Not small, their products are selling well at home and abroad. Today, the reporter visited Yixing Sweet Sweet Cun, and found that it was not what it was in the past. The road in the village has become wider, and the old workshop of Yixing Sweet Sweet Sweet Sweet Sweet Capita is gone. Instead, the six -story building workshop is replaced. This is built by Wang Jintian's investment of more than 10 million yuan. The factory also invested more than 2 million yuan to add an automated production line.

Wang Jintian is the fourth generation of Yixing Sweet. He told reporters that Yixing Sweet Sweet Sweet Sweet Sweet Snacks, Shishi Snacks and Smart Ceremony originated in the Xianfeng period of the Qing Dynasty and had a history of 168 years. Yixing Sweet Sweet Sweet Rong has long insisted on adopting natural raw materials and does not add other additives. This is the foundation of its market. When the business is the best, they are too busy to pay off. The order is one after another, and the sweet 粿 products are pulled out with large containers. According to the customer's requirements, they can make different styles of sweet pupae. Xiaotian can be eaten alone. One of the sweetness of the big sweet 粿 is 25 kg to 50 kg, which is mostly used for life and worship. No matter what style of sweetness, Wang Jintian adheres to quality and is not sloppy. From the choice, ratio of glutinous rice, white sugar, peanut oil and other raw materials to grinding and stirring, from the steaming, production to finished packaging, and sending of sweet naphthain embryos. He said that it is not easy to start a business, and to keep the century -old name passed down from the ancestors, it requires a down -to -earth and persistent style.

Times are progressing, society is developing rapidly, and emerging market sales methods have continued to emerge, bringing unlimited possibilities to the sales of Shishi snacks. However, after all, Wang Jintian is old, and he is over seventy years old. He doesn't know much about the emerging online sales channels. As the fifth -generation heir of Yixing Sweet Kunji, Wang Jintian's two sons also didn't take care of it. Over the years, the sales of Yixing Sweet have basically stayed in the traditional order -based production and sales methods. Customers have the needs to order, and they only organize production.

How to lighten and boost the brand of Yixing Sweet Sweet Kunye, so that this century -old brand will continue to go out and occupy a larger market? The reporter interviewed the relevant personnel for this. Xiao Kui, who is engaged in live broadcast and cargo on Shishi, believes that the brand of Shishi snacks is spread through the platform that is carried out to bring the brand. , Shelf life and necessary packaging. Mr. Wang, a person in the industry, said that there are many varieties and characteristics of Shishi snacks. They should pay special attention to the protection and inheritance of the brand. Brand owners should increase the efforts of packaging, promotion and promotion, and use scientific and technological power and online sales platforms to expand the old -fashioned stone snack name name Market sales, seize market share.

On July 1st, the reporter interviewed another stone lion -characteristic snacks in Qionglin Middle Road. According to the owner of the shop, the meatfield meat dumplings are old -fashioned, and their family cherishes this brand and has inherited it for decades. In order to enhance the brand's influence and popularity and expand market sales, in recent years, they packaged and promoted the pork belly of the horse footbridge, and adopted the online sales method. Dumplings occupy a certain market share and achieve good results.

Earlier this year, the city implemented a double -wheel drive strategy for the Xingcheng, and made a "five in the stone lion" article. One of the "five in the stone lion" was "eating in the stone lion". The key to doing a good job of "eating in the stone lion" is to play and extend the role of stone lions specialty snacks and souvenirs. This requires the relevant parties to work together, actively participate, and join forces. The picture shows the Yixing Sweet Sweet Puppet Production Line

(Reporter Nisone Yingwen/Photo)

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