The Russian version of McDonald's "strong return"!The new name is ...

After McDonald's withdrawn from the Russian market, it was officially announced on the 12th local time to take over its business in Russia to rename the restaurant "that's so delicious".

According to Reuters on the 12th, McDonald's stores in Russia have been renamed "VKUSNO I Tochka", which means "that's so delicious". The first 15 branches in Moscow and surrounding areas re -opened that day. In addition, "that's so delicious" also replaced the previous brand logo. The new version of the logo is a green background. There is a red circle and two orange lines, which represent a burger and two fries.

According to previous reports, McDonald's issued a statement in mid -May this year that after more than thirty years of operation in Russia, the company announced that it would withdraw from the market and launch a procedure for the sale of its Russian business. Family. After exiting the Russian market, McDonald's sold these restaurants to the local franchisee Alexander Gogol. It is reported that McDonald's has about 850 restaurants in the local area, most of which are direct stores.

According to Agence France -Presse, Ghwal said on the same day, "I have a magnificent plan, not only to operate existing 850 stores, but also to open up new stores." Oleg Paroyev also said that in addition to the first batch of 15 branches, 50 branches will be reopened on the 13th local time. It is reported that the company plans to reopen 200 in Russia by the end of June and reopen all 850 before the end of the summer.

It is reported that McDonald's stated that Gobol agreed to continue hiring existing employees for at least two years and repay the arrears of suppliers, landlords and public institutions.

Source 丨 Surging News, Reuters, Agence France -Presse

Editor 丨 Zeng Zijin, editor -in -chief of Shenzhen Satellite TV Direct News

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