New rules for prohibiting price fraud will be implemented in July to clearly clear seven typical price fraud behaviors

Xinhua News Agency, Beijing, July 4th. Question: Forbidden price fraud from the new rules of price fraud will be implemented clearly from July

Xinhua News Agency reporter Zhao Wenjun

The "Light Price and Prohibition of Price Fraud" published by the General Administration of Market Supervision will be implemented since July this year. It specifies the form of seven typical price fraud behaviors, no longer restricts the price of operators, and flexibly regulates the form of online transactions for clear prices. It is more scientific and reasonable for the identification of clear price bid rules and price fraud.

The price marking price cannot be simply understood as only marked the price. The operator should also mark other information closely related to the price, minimize the asymmetry of information as much as possible, and make consumers and other operators clearer the value or service value corresponding to the price of the price. Understanding, reduce the occurrence of price fraud.

For example, a restaurant claims to be sold for a 20 % discount, but when the consumer checks out, he was told that he must "reach the minimum consumption standard" to enjoy a 20 % discount. According to regulations, such behaviors of operators are not marked or significantly weakened, which is a manifestation of price conditions that are not good for consumers, and are price fraud.

Seven typical price fraud behaviors are specified: first, the price of goods and services is priced for government prices or government guidance prices; the other is to trick consumers or other operators at low prices to settle at high prices; Price or price comparison to sell products or provide services; fourth, when selling goods or providing services, use deceitful and misleading languages, text, numbers, pictures, or videos to mark prices and other price information; Refusal to perform or not fully fulfill the price commitment; sixth is not to indicate or significantly weaken the price conditions that are not good for consumers or other operators to trick consumers or other operators to trade with them; seventh When the voucher and other discounts are discounted, they refuse to be discounted at the agreed price.

With the development of the business model, consumers have gradually accepted a variety of personalized pricing methods such as commodity tags, model display, and electronic screens. It is unnecessary to strictly limit the price of operators and implement the price signing and producer system.

Therefore, the regulations have canceled the price signing system. In addition to the clearly stipulated in laws, regulations and regulations, as long as the price of the code is true, accurate, the signing of the goods, and the eye -catching logo, there is no longer too much restriction of the operator's price method. The operator can choose to use the price signing (including electronic price sign), price sign, price list (volume), display board, electronic screen, product physical or model display, picture display, and other effective forms for clear prices.

According to regulations, industries that provide multiple services at the same time of finance, transportation, medical and health, etc., can also use the electronic query system to clearly marked the price at the same time. There is no need for rural markets and auctions to determine the price through negotiation and bidding. However, in other circumstances, for example, such as frequent commercial grain transactions that occur frequently in the main food area, the local market regulatory authorities can require operators to clearly indicate information such as varieties, specifications, grades, and acquisition prices when they acquire grain, which is better. Protect the legitimate rights and interests of both parties.

In order to better promote and standardize the healthy development of new formats, and for the new characteristics of the digital economy, it is more flexible to specify the form of the price of online transactions. If the operator sells goods or provides services through the Internet and other methods, it shall via the network page. Make clear prices by text, images, etc.

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