Country Garden sales recovered for two consecutive months, and the sales of equity in the first half of the year reached 185.1 billion

Radar finance produced | Meng Shuai editor | Shenhai

With the advent of the hot summer, the real estate industry has gradually released signs of warming up. Among them, Country Garden shows a good trend of performance as a leader in the industry.

On the evening of July 3, Country Garden announced the company's operating data in June. According to the announcement, Country Garden achieved a sales amount of about 34.52 billion yuan in June in June, which increased by 20.21%month -on -month and increased for two consecutive months. At the same time, the sales area of ​​the single month's equity contract increased by 17.88%month -on -month to 4.21 million square meters.

Specific statistics, Country Garden ’s equity contract sales in the first half of the year reached 185.1 billion yuan; the total sales area of ​​equity contract sales was about 23.48 million square meters.

According to statistics from the Kerry Research Center, Country Garden's full -caliber sales in the first half of the year reached 246.99 billion yuan. This result of Country Garden ranked first in the full -caliber listing of real estate companies in the first half of the year. It is worth mentioning that, in addition to Country Garden, only Poly Development and Vanke Real Estate's full -caliber sales in the first half of the year exceeded 200 billion yuan, reaching 210.2 billion yuan and 209.61 billion yuan, respectively.

Although the industry has not fully restored the vitality of its heyday, Country Garden still actively optimizes its own financial structure. It is understood that since the end of last year, Country Garden has successfully issued direct financing of different places and products in different places and products.

In mid -June, Country Garden issued an announcement again that it took the initiative to repurchase the US $ 683 million notes expired in July, of which the total amount of about 411 million US dollars was effectively returned. It is understood that after the completion of this payment, Country Garden has not expired US dollar bonds during the year. Some analysts pointed out that Country Garden took the initiative to buy offer to repurchase the company to further optimize the debt structure, and at the same time, it also showed its own stable confidence to the outside world.

In addition, Country Garden continued to return funds. The data shows that last year Country Garden's equity funds reached 502.2 billion yuan, and the return rate remained at more than 90%for 6 consecutive years. In the first four months of this year, Country Garden also achieved a cumulative equity sales rate of up to 95%. The average level of the industry.

It is worth mentioning that on June 22, Country Garden was adjusted to BA1 by Moody's main rating to BA1, and the rating outlook was negative. However, Moody's also stated in the report that rating adjustment is mainly affected by the weakness of the overall market. In response, Country Garden responded that this adjustment is mainly Moody's rating adjustment actions for the industry's sales and financing environment. It will adversely affect the company's debt repayment capacity and financing capacity.

Radar Finance has noticed that Country Garden has recently been constantly innovating in marketing models. In addition to the continuous use of its service platform Phoenix Yun to connect the online and offline house purchase links, at the end of April and early May, Country Garden launched the "5 Love and 5 House Purchase Festival" under the concept of the "Garden" universe and online concerts. Essence In addition, Country Garden further helps the brand's exposure through the form of short videos and live broadcasts. By creating a media matrix on social platforms, Country Garden currently has more than 200 short video accounts operating in various regions across the country, achieving a cumulative amount of fans of 10 million.

According to the incomplete statistics of the Medical Research Institute, more than a hundred cities have issued relevant regulatory policies to loosen the property market during the year. Some insiders analyze that with the continuous adjustment of the support policies of the property market across the country, the pressure of real estate companies has been relieved accordingly. For real estate companies such as Country Garden, their sales will also be relaxed by industry policies as a whole. The influence is further improved and the overall performance recovers.

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