Interests Social Soul take the first step in Hong Kong stock listing?What should Soul look at it in the future?

On the social market in China, we have been familiar with the social interaction of WeChat and QQ, the social interaction of the workplace, and the social interested social interested in Momo and exploration. The same is the same, the interesting souls are rare. "Recently, the rookie platform that focuses on social networking has finally taken the first step to go to Hong Kong stocks to go public. Where can the social and even" soul "Soul" Soul "Social Society help Soul?

1. Interests Social SOUL take the first step in Hong Kong stock listing?

According to the report of Chinanet Finance, according to the document information of the Hong Kong Stock Exchange, SOULGATE submitted to the Hong Kong Stock Exchange for a listing application for the Hong Kong Stock Exchange. BOFA Securities and CICC are joint sponsor. Earlier, Soul said on June 10 to a document submitted by the US Securities and Exchange Commission (SEC) that the company decided to withdraw the F-1 registration statement document and no longer issue securities according to the F-1 document.

Soul was launched in 2016, focusing on the social and content community of young group interests. Earlier, on May 10, 2021, Soul handed the table to the US Securities and Exchange Commission (SEC) and planned to be listed on Nasdaq. The prospectus was updated on June 18th. The book determines the distribution of the distribution, and the IPO fundraising is US $ 228 million. But on June 23, Soul suddenly announced the termination of the listing process.

The prospectus shows that in 2021, Soul's monthly active users and daily active users were 31.6 million and 9.3 million, respectively, an annual increase of 51.6 % and 55.8 %, respectively. With the unique positioning of the social network industry, the extensive innovation functions provided in the social network industry, and the immersive experience created for easy communication and interaction, generations have become the core of the company's user group and continue to be the driving force for the Soul universe. In 2021, 74.9 % of the monthly active users were generation Z.

According to the Economic Observer, Soul's prospectus shows that from 2019 to 2021, Soul's revenue was 70.707 million yuan, 498 million yuan, and 1.281 billion yuan, respectively. In 2021, revenue increased by 157.3%year -on -year. With the increase of income, SOUL's gross profit margin increased from 48.6%in 2019 to 85.2%in 2021.

SOUL is currently in a state of losses. Net losses have expanded from 353 million yuan in 2019 to 1.324 billion yuan in 2021. The losses in 2021 expanded year -on -year.

The main source of income of Soul is value -added services, mainly including selling virtual items and membership subscription services. In 2021, the value -added service revenue was 1.202 billion yuan, accounting for 93.9%of the total revenue. The average monthly income of Soul's paid users and each paid user is increasing. The average monthly paid users increased from 268,900 in 2019 to 1.7 million in 2021. From 2019 to 2021, the average monthly income from each paid user was 21.9 yuan, 43.5 yuan and 60.5 yuan, respectively. The SOUL payment rate in 2021 was 5.2%.

2. What should SOUL think in the future?

To be honest, the biggest feeling of seeing SOUL's boss in Hong Kong is expected. So, what should we think of Soul's listing in Hong Kong? What should SOUL look at the future?

First of all, returning to Hong Kong to go public is a very wise choice. Last year, when SOUL was going to list U.S. stocks, we once wrote "Soul went to the United States to submit a prospectus? Can Soul Social Play in Nasdaq popular? 》 One article discussed the problem that Soul may face the listing of US stocks. At that time, we specifically said that although the listing of U.S. stocks is relatively simple, the policy of US stocks is often changing, and it is not friendly to China stocks itself. In the case, SOUL's decisive choice to stop going to the United States to go public is undoubtedly a very wise choice.

And one year later, Soul chose the Hong Kong stock market that is more friendly in China. For the Hong Kong capital market, Hong Kong stocks themselves are the advantageous positions for social platforms. As your own base, it can explain the problem. In recent years, under the market education of Tencent, the Hong Kong stock capital market has a brand new level of recognition of the social APP. Soul has chosen Hong Kong stock marketing at this time not only avoids the problems of US stock marketing, but also use the Hong Kong stock market to use the Hong Kong stock market. The understanding of social platforms and further obtaining more investors' recognition is undoubtedly the biggest advantage of Soul.

Secondly, although losses cannot be ignored, market opportunities are still more. When we see that many media reports that Soul is listed, it will repeatedly emphasize that Soul has always been in a state of losing money without making money over the years. Views, as a technology -based Internet company, many Chinese technology companies have proved to the market with their own development that the loss of losses in the early stage of development of technology companies is normal. Therefore, in this case, SOUL, which is also a technology company, losses are not the main problem, as long as Soul can maintain the stability of its own capital chain and the stability of operation, the loss will not affect the long -term SOUL's long -term develop. For the current SOUL, the core advantage is still social. The soul -based social communication of Soul is a new way of interest. It is often different from Momo social platforms. "In fact, according to the characteristics of the current young consumer group, that is, the crowd of generations, the business model of social platforms meet the consumer needs of young people" not ask why, make themselves happy, and get instantaneous ". People who have prejudice are hidden. By communicating and communicating, users can truly gain their own consensus and resonance, and truly find people who are consistent with their hobbies. In the process of specific operations, Soul's personalized label finds real -like friends. This is actually the core business model of Soul.

The core reason why Soul can become popular is still the current young people are actually very lonely. In the first half of 2022, the "Dallery" became popular on the Internet. For the current young people, only children, left their hometown, and big cities struggle. It is the common background of everyone. The bigger the city, the less communication, and the less loneliness will be full of the life of young people. Soul is aimed at the pain points of this practical demand of young people, so that young people can use interest as an interest as a interest. It is undoubtedly a really rare part of the Soul business model to find a better person.

Third, what should SOUL think in the future? Although Soul is currently a relatively niche social platform, we don't forget that the young people of the generations of the Z generation are not a simple group. The various performances are actually proved to the market that after 00, it is bringing more changes to the entire generation.

In fact, Soul's future needs to complete two large leaps. First, how to achieve a leap from interest to social socialization to a comprehensive social. For the current market, there is a stubborn illness in interest. This is the social acquaintance in interest, and finally moved to WeChat. For Soul, how can young people always use SOUL as the main way of socializing, rather than just a bridge This may be the first question that Soul needs to answer. The second is how to achieve a leap from social to making money. The social platform is strong and high -frequency, but the problem is often lacking enough profit models. This is why the main income of Soul comes from the value -added service income. This is for Soul. Only in this way can the capital market be satisfied.

However, we have seen the possibility of solving these two problems in Soul's development strategy:

The first is the continuous improvement of user stickiness, showing the recognition of young people on this platform. Data show that in 2021, 59.4%of the platforms of the platform are high -living users (at least 15 days per month), and the average daily use of daily live users exceeds 45 minutes. Young people are actually escaping the traditional WeChat, nails and other platforms, soul Undoubtedly providing young people with more opportunities, this is the key to breaking the WeChat path dependence.

The second is that the prevalence of the Yuan universe provides enough imagination for it. With the gradual popularity of the concept of the Yuan universe in recent years, Soul is actually promoting its own Yuan universe construction. It happens that the social interaction of the Yuan universe is one of the few scenes that can be landed in the current universe. The soul social network can be further enlarged, which attracts more users to participate.

Third, the feasibility of profit margin is still more diverse. For SOUL, although it is still the primary stage of development, there are many opportunities for Soul. Whether it is an advertising business or a high user sticky expansion business, or the Yuan universe business may contribute to it more profitable, so As long as SOUL maintains its own growth rate, its profitability is still greater.

However, for the current SOUL, everything is still in the early stage of development, and there are many opportunities. As long as the funds that can be listed on this time are used on the blade, the development of SOUL may be quite large with the space, but the soul can develop to We might as well wait to wait and see!

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