Hengyang, Hunan: Jianqiangnong.com, re -created terminal scenes

Cigarette consumption scenarios are an important factor affecting consumer choices. The terminals where all consumers contact with goods can become "fields". Since the beginning of this year, the Tobacco Monopoly Bureau (Company) of Hengyang City, Hunan Province has vigorously promoted the construction of digital agricultural grids, empowers the digital retail terminal with digital, and promotes the beauty and diversification of retail scenarios.

Protective upgrade and beauty terminal

"The retail terminal is the main position and valuable resources of cigarette marketing. Hengyang has 16,000 agricultural network terminals. How to promote the overall quality upgrade of the agricultural network terminal has always been a difficult problem for the construction of the agricultural network. The construction idea of ​​digital empowerment ', carry out the auction of agricultural network terminals, and create a new scene of the agricultural network terminal. "Liu Zhi, secretary of the party group, director, and manager of Hengyang City Bureau (company).

The concept is the pioneer of action. Aiming at the experience of the experience of retail customers in the Internet of China, the problem of less end -transformation is not strong. The Hengyang City Bureau (Company) makes retail customers truly feel the changes and benefits brought by the terminal upgrade through the way of "propagating and mobilization, demonstration, and comparison", and drives more retail customers to actively participate in the terminal beauty action.

Wuhu Supermarket in Hengdong County is the first shop owner to join Hunan Tobacco Business's own circulation brand "Xiangcun 636". After joining, not only the entire store has been upgraded according to the unified VI image, but also the appearance of the shop capacity store is refreshing. At the same time, with the guidance and help of tobacco companies, the store has added courier collection services, set up financial citizens, opened live accounts, and has opened live accounts. The launch of live broadcast and cargo has become a "net red shop" in Gahu Town, Hengdong County.

If you are willing to meet the requirements of joining the "Xiangcun 636" requirements; if you are willing to carry out the renovation of the front cabinet, the transformation and upgrading will be transformed in batches; those who are willing to replace the door and store recruitment will be replaced one by one. From the perspective of the Hengyang City Bureau (company), the situation of the agricultural network terminal is different. To implement the terminal beauty, we must adapt to local conditions and fully respect the wishes of retail customers. Therefore, in accordance with the actual situation of customer operation, they detailed the planning of the agricultural network terminal into a variety of packages. Through the strategy of classified policies and small steps, they truly transformed the agricultural network terminal into the implementation.

Since the beginning of this year, the city has built a total of 35 "Xiangcun 636" franchise terminals, 9 characteristic terminals of Agricultural Net, and more than 1,800 modern terminals in Nongnet, more than 6,000 general terminal transformation and improvement. Essence

Digital empowerment activation potential

If the terminal hardware upgrade is pretending to be a "face", then the upgrade of digital stores is thickly implanted. By carrying out the "Hundred Stores Power" plan, Hengyang City Bureau (Company) assisted 117 retail customers in the city's agricultural network to open live accounts such as registered WeChat, Douyin, etc., and jointly organized the "Network Entrepreneurship Training Course" to create "Hunan "Village anchor" moved the retail scenario from offline to online, and the coverage of consumer audiences of small stores extended from the original square to all parts of the country. On this basis, they strive to promote the application of retail terminal information systems, unite with multiple banks, and provide customers with dual -screen cashier POS machines, "Xianghui Tong" machinery to guide customers to scan code, full store management, and collect money. , Use information technology to manage stores, analyze sales, and find profit growth points.

"How many goods did we sell in a month and how much inventory we had to rely on manual inventory. It was time -consuming and laborious. Since using the cloud POS machine, the shop is like a housekeeper, inventory, profitability, and the upcoming product of the product. It is clear at a glance. "Brother Lu, the owner of Changning, said excitedly.

A few days ago, the "Local Standards for Retail Terminals of Rural Cigarette Marketing Networks in Hunan Province" was officially introduced. This is a set of aspects of construction specifications, digital construction guidelines, service and management specifications, commodity display guidelines, and star evaluation under the leadership of the Hunan Provincial Tobacco Monopoly Bureau (company) The industry's first local cigarette retail terminal construction standard.

"The digital empowerment and scene reconstruction of the Rongnet Retail terminal are a long -term process. It must continue to work hard for a long time. Next, Hengyang Tobacco will work on the" overall planning ', make articles on' precision ', through smooth data Drive the link to promote the high -quality development of the agricultural network terminal. "Liu Zhi said.

(Gu Hexiang Wenshuo)

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