As soon as Luo Yonghao left, Yu Minhong made up for the moment

Yu Minhong, Liu Genghong, and Li Guoqing, who will be the "one brother" with Douyin in the future?

Luo Yonghao, a carrier on the Douyin, announced the withdrawal from all social platforms late at night on June 12.

After Luo Yonghao left, Douyin lived with the head challenge of the goods, and the middle -aged male anchors such as Li Guoqing, Liu Genghong, Jia Nailiang, and Yu Minhong all stunned their hands and wanted to have some actions in the live broadcast industry.

On the Douyin platform, the middle -aged male anchor has always been very popular. In addition to their own traffic and civilized live broadcasts, they are keen to work, good after -sales, etc., and they seem to be the root cause of success.

And these big anchors, now on Douyin's online e -commerce platform, are also facing some challenges. While ensuring their own development, it may be something that they need to think about them in the future.

Those one brother candidate

In the middle of the night on June 12, Luo Yonghao posted a message on Weibo: He announced that he would officially withdraw from all social platforms, bury up his head again, and devote himself to AR technology. His Weibo account "Luo Yonghao" will also be renamed "Live Broadcast Room".

In this regard, some netizens said: "Teacher Luo just killed the Qing" Really Back ", and sold the social account on the backhand."

On the Douyin platform, Luo Yonghao for a long time is the top flow of the anchor with the goods; behind it, who can carry the banner of Douyin live broadcast and bring the goods Essence

Li Guoqing, a former e -commerce leader, was not only founded by his wife to be the Internet, not only founded the morning and evening study, but also joined the live broadcast industry.

The Gray Dolphin Data Douyin version shows: In the past month, Li Guoqing lived on 27 games on Douyin, with sales of nearly 16 million. Li Guoqing, who was frustrated in middle age, found the second spring of his career through live broadcast.

Relying on live fitness teaching on Douyin, Liu Genghong, from Taiwan, China, from a second -line artist with only millions of fans, jumped into the top of the Internet, and Douyin fans exceeded 70 million.

Today, Liu Genghong, who has already signed the MCN agency, and his wife Vivi, also opened a live broadcast business and realized the huge traffic he held.

Zheng Jianpeng and Yanzhen couples, who are also worry -free media with Liu Genghong, are also called Douyin's top flow. They have always had good strength in the industry in the live broadcast of goods.

Gray dolphin data shows that in the past month, Zheng Jianpeng and Yan Zhen's Cantonese couple lived on a total of 12 games on Douyin, and the sales of live broadcasts reached 1.05 billion, which was dazzling.

The artist Jia Nailiang has also continued to work in the live broadcast industry in recent years. Gray Dolphin data shows that in the past month, Jia Nailiang has added 6 new Douyin live broadcast, and the sales of live broadcasts have reached 290 million.

In addition, there are anchors such as Lao Shu and Lao Jie, Hao Wenwen, Mr. Dong Jewelry, and Yigo, and also achieved good results on the Douyin platform, which has become a big banner with Douyin and live broadcast. Potential candidates.

Will it be Yu Minhong?

In addition to the above anchors, there is also a big man recently, which has become a rising star in the live broadcast industry, attracting the attention of many people.

Due to the policy adjustment of the teaching and training industry, Yu Minhong and the New Oriental he founded suffered a disaster overnight. Subsequently, Yu Minhong began his career with the backbone of New Oriental with the backbone employees of New Oriental, and founded the live broadcast brand "Oriental Selection".

Recently, due to the live broadcast of the live broadcast room, when the product was introduced, many gold sentences were interspersed, and the selection of the East was quickly out of the circle.

For example, in a live broadcast selected by the East, when the anchor introduced cherries, he would speak its English "Cherry", which was extended to the word "cherish" (cherish); Extend the two words: "Sweet" (Sweet) and "Sour".

In this regard, some netizens said: "The East selection live room is really a clear stream in the live broadcast industry. Awesome, awesome. "

Some netizens said: "I actually learned English in the live broadcast room early in the morning, and even felt a little interesting. Things often developed in strange directions.

This culturally full of live broadcast also brings good business to the live broadcast room.

The Gray Dolphin Data Douyin version shows that in the past 7 days, the East selected 9 new live broadcast, and the live sales sales were close to 70 million yuan. The teachers of Yu Minhong and Xin Oriental used the live broadcast of the cargo, and once again received people's praise.

From this point of view, before Luo Yonghao left, Yu Minhong, also from New Oriental, may have already moved his mind about the seat of "One Brother" with Douyin.

Why are they all middle -aged men?

Whether it is Luo Yonghao, Yu Minhong, or even anchors such as Li Guoqing and Liu Genghong, we seem to see a law: Unlike other platforms, in today's Douyin cargo industry, middle -aged male anchors often become top flow.

The reason why this phenomenon occurs is the following reasons:

First of all, these middle -aged male anchors have their own traffic.

As the former "one brother" of Douyin, Luo Yonghao has always been a topic figure. From New Oriental teaching, to the establishment of "Lao Luo Training", to "Hammer Mobile", and to live broadcast, there is no shortage of traffic around him.

Among the other anchors with goods, Li Guoqing was the founder of Dangdang.com. Yu Minhong founded New Oriental. Jia Nailiang was the artist's debut; even Liu Genghong, who was the youngest, was also the "dead party" of Jay Chou. Secondly, these anchors are not vulgar, not thorough, and make people feel comfortable.

Many anchors with goods often do their best in order to attract traffic and constantly challenge the bottom line of platforms and audiences.

Changsha, an Internet celebrity city, appeared in vulgar live broadcast methods such as drinking foot washing water and spanking with each other last year; there were also some anchors played the ball of wiping balls during the live broadcast to attract attention.

On the other hand, these middle -aged male anchors have neither face value nor figure, nor youthful vitality, so they can only introduce products in the live broadcast room, but have become a clear stream in the industry.

Third, these middle -aged male anchors have their own unique secrets.

Similar to Luo Yonghao's style of painting, Li Guoqing also plugged in the family and brought a lot of high -quality burdens when he was broadcasting the goods live, and he often could shake out a few high -quality burdens. Although Yu Minhong was slightly dumb, with his rich knowledge reserves, it also attracted many fans to fans. Essence

In contrast, although Liu Genghong was not good at speaking, with his professional fitness movements and his wife's charm blessing, he also attracted countless attention.

In the end, these anchors did not blow the cow or exaggerate, forming a good reputation.

Some big anchors, although they are not famous, they often turn over. For example, the Simba team was not long -term because of the issue of fake sales of the YPL brand.

The middle -aged male anchor such as Yu Minhong strictly controlled the selection, live broadcast, and after -sales, and slowly accumulated the user's good reputation.

Douyin e -commerce rely on anchor?

Sitting with so many anchors, Douyin's ambitions have become increasingly expanded.

Recently, the Douyin Mall was launched. In the past, the Douyin platform that brushed short videos had an additional function of "buying and buying".

Relying on the powerful algorithm of Douyin and the massive data left by users, you can easily find the goods you want to buy in the recommendation position of Douyin Mall.

At the same time, the many contests on the platform have become another entrance to your e -commerce shopping; relying on one after another with the anchor of goods, and later, the vibrato seemed to want to realize the curve overtaking in the e -commerce field.

Compared with the old e -commerce platforms such as Taobao, JD.com, and Pinduoduo, Douyin e -commerce seems to be the unique label of its "interest e -commerce". But just relying on the label of "interest", Douyin e -commerce may be difficult to break through.

Mr. Yang, a researcher in the e -commerce industry, believes: "At present, the price of Douyin e -commerce is not as cheap, the delivery speed is not as fast as Jingdong, and there is no type of commodity.

From this point of view, the many anchors with goods, although they can drain the Douyin e -commerce, it is difficult to solve some of its existing problems. And these strength anchors may also affect the e -commerce business of the Douyin platform when the strength is too powerful.

For Douyin, how to reduce the dependence on the major anchors in the new era of live broadcast and promote its e -commerce platform may be the focus of attention in the future.

For big anchors, how to balance the relationship with the Douyin platform may also need to think immediately. After all, no matter which anchor is a "brother", he must first worship the big brother of Douyin.

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