Can Zhong Xue Gao ice cream burns?is it safe?Fengkou Finance connected food expert

Fengkou Finance reporter Liu Xiao

"Hermes in the ice cream" Zhong Xuegao has really been searching for frequent recently.

Recently, the topic of "Zhong Xue Gao Ice Cream is not turned off at 31 degrees at room temperature for 1 hour" has caused continuous heated discussion. On July 5th, a netizen ignited the videos of Xue Gao ice cream with a lighter to lighten the videos of Xue Gaoxu cream. In the early morning of July 6, Zhong Xuegao's related news rushed to the hot search again.

The official Weibo of Zhong Xue Gao Food (Shanghai) Co., Ltd. responded that all the company's ice cream products were legally produced in accordance with national standard GB/T 31119-2014 "Frozen Drink Ice Cream" and were leaned out after the test was passed.

Zhu Danpeng, an analyst at the Chinese Food Industry and senior researcher at the Chinese Brand Research Institute, said in an interview with the Trone Finance that the problem of "burning" in Zhong Xue Gao ice cream, or the high content of solids (protein, fat, etc.) in it It is also related to additive ingredients such as Kara gum. In the case of such strict supervision, as a net red ice cream, Zhong Xuegao's production technology and quality are actually not much problems. The key problem is that Zhong Xuegao's ingredients standard and price have a large gap.

Zhong Xue Gao ice cream is suspected to burns

On July 5th, a netizen ignited the videos of Xue Gao ice cream with a lighter to lighten the videos of Xue Gaoxu cream. In the video, a man tried to burn the Zhong Xue Gao ice cream with a lighter. The ice cream had shown black coke but there was no large amount of liquid dripping, but there was smoke.

In response, the staff of the Propaganda Office of the Shanghai Market Supervision and Administration Bureau responded to the reporter, which has paid attention to the matter and informed the relevant business department. The staff of Zhong Xue Gao Customer Service Hotline said that it generally melts at 3-5 minutes at room temperature. "We have also heard the situation of burning". It has recorded the problem and a commissioner will respond.

Earlier, some netizens posted that a sea -salt -flavored ice cream under the room temperature of 31 ° C was still not completely melted at room temperature at 31 ° C. For a while, the ice cream will not melt, causing many netizens to discuss.

@Issued a statement at 10:11 on July 6, announced the recipes of sea salt coconut ice cream, and said that all ice cream products were legally compliant in accordance with national standards, and were leaned out after the test was passed.

At the same time, Zhong Xue Gao believes that it is not scientific to judge the quality of ice cream with roasted ice cream, drying ice cream or heating ice cream.

The more food additives, the more difficult it is to melt?

According to the requirements of GB 2760-2014 "Food Additives", in ice cream and ice cream frozen drinks, Kara gum and Gwaer gum can be "used in moderation according to production."

In the statement issued by@在 在 在 Today, "Average 78 grams of Zhong Xue Gaohai Salt Coconut Coconut Ice Cream adds about 0.032 grams, which is in line with national standards GB 2760-2014" National Standard Food Additives National Standard Food Additives Use In the Standard ", Cara Glot can" add an appropriate amount according to production "in freezing drinks."

Kara rubber is a hydrophilic collagen extracted from red algae and grass from Kirin, Stone cauliflower, antlers, and other red algae. Foods, cold foods, etc. In the consideration of comprehensive costs and taste, general ice cream companies will control the dosage of the use of the Kara glue monomer to about 5 thousandth.

Due to the high viscosity properties of Kara gums, excessive consumption will have certain damage to the stomach and intestines, and there is a risk of inducing gastritis and enteritis.

The Food Additive Joint Expert Committee has made a safety assessment of Kara Glossom, and found that when the human body consumes 45,000 mg of kara gum, it can cause intestinal ulcers, which is equivalent to a normal person who needs to eat 45 kg jelly within a day, but obviously it's out of the question.

On the evening of July 2,@7 7 7 7 7 7 7 7 7 7 7 7 7 The problem of non -melting ice cream does not melt. The main ingredients are milk, rare cream, coconut milk, refining milk, whole milk powder, ice egg yolk, etc. The solid content of the product itself reaches about 40%. Except for some raw materials itself contains a small amount of water, the formula does not add additional drinking water. "

At the same time,@同时 同时 said that for the addition of problems, in order to maintain the good flavor and form of the product during the shelf period, the product only uses a very small amount of food emulsion thickening agent, which are strictly added in accordance with relevant national standards.

Is the more food additives, the more difficult to melt the ice cream?

According to China Food Safety Network, there are many factors that affect the melting speed of ice cream. The melting speed of milk, cream, cream, whole -fat milk powder and other raw materials are slow. Source of nutritional ingredients in ice cream. The higher the total solid and protein content, the less proportion of the content of protein, fat and other ice cream, and the slow melting speed is normal.

"Zhong Xuegao's quality should be said to have little problem, because the regulatory authorities are also paying close attention to it, and production must not dare to falsify." Zhu Danpeng, an analyst at Chinese food industry and senior researcher at the Chinese Brand Research Institute. The problem of "burning" in high ice cream is related to the high content of solids (protein, fat, etc.) in it and additives such as Kara gum. "On the whole, the" low price and high price 'of Zhong Xuegao's product may be the key to the question of public opinion. The negative public opinion that appears frequently will make many consumers question the "IQ Tax". " Why is red ice cream expensive?

In fact, on the afternoon of June 17, Zhong Xuegao was pushed up on Weibo to search by netizens because of false propaganda. It turned out that Zhong Xuegao was punished twice in 2019 by the Shanghai Market Supervision and Administration Bureau for false propaganda.

On the afternoon of June 15th, the founder of the Chinese -style ice cream brand Zhong Xue Gao's founder "Zhong Xue Gao's most expensive one sold 66 yuan, the cost is 40 yuan, you love if you love" caused the controversy of netizens. Search on Weibo!

In Zhu Danpeng's view, high -priced ice cream in the past few years is still individual phenomenon for most offline freezer channels, especially at first, multiple high -priced ice creams are mainly online, and offline high -priced ice cream is only based on Haagen -Dazs and Dream Dragon. When the old -brand foreign capital is the main, consumers have consumer expectations for these old brands when they buy. However, with domestic and old -fashioned companies such as Yili and Mengniu increased the high -end market, and quickly paved the goods offline. In addition, high -priced Internet celebrity ice cream continued to pour into the freezer, and the freezer channels for consumers to give consumers to consumers are becoming more and more expensive.

According to public data, my country's ice cream market is developing very rapidly, and it is continuously soaring each year at a rate of 20%-30%. In 2014, the size of my country's ice cream market was only 70.8 billion yuan, an increase of 123.6 billion yuan in 2018. The scale of 2019 was nearly 138 billion yuan, which has become the world's number one.

Behind the price increase of ice cream, one of the important reasons is the increase in raw material prices. The raw materials of cold drink products such as ice cream and ice cream are mainly milk, sugar and chocolate. In recent years, the prices of these three raw materials have risen to varying degrees, which directly led to the rise in cold drinks.

In addition, the cost of cold chain transportation is not low. Under normal circumstances, the cost of the ordinary warehouse is about 400 yuan/square meter, and the cold storage must be equipped with a thermal insulation system. The cost is at least 2,000 yuan/square meter. Moreover The monthly electricity bill is at least 200,000 yuan. Therefore, the logistics cost of cold chain transportation is 40%-60%higher than that of ordinary, and these costs can only be splitted to the ends of retail prices.

There are also some brands that spend a lot of funds on marketing and publicity. After all, no one dares to underestimate the attractiveness of the word "net red" to consumers.

Zhu Danpeng told Fengkou Finance. Generally speaking, the production cost of ice cream and ice cream will not be very high. The reason why some ice cream sells so expensive is because it has been given added value such as social attributes and emotional needs. The main consumer groups of ice cream are more young people of the new generation, and the new generation of consumer groups are not sensitive to prices, but they are more concerned about emotional and brand tone.

Zhu Danpeng said that Zhong Xue Gao came out of the circle because of expensive, and those who "punch cards" maximized their social value, so they also promoted the transformation of ice cream attributes, and also brought huge room for growth to the market. On the other hand, some companies have to increase their prices in order to get stuck in the mid -to -high -end level, so the ceiling of the price continues to increase. If it is still at the original price, many will be labeled by consumers. Ice cream rising prices is not a benign market competition.

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