Whenever hot review 丨 Whether "ice cream assassin" or "ice cream guard" market, it can be accommodated

Summer, cold ice cream is just a need for this season, the word "ice cream assassin" suddenly became popular this year. The intention is that when the ice cream selected by consumers to check the checkout, the price is as high as ten or even tens of yuan, but because of her face embarrassed to put the ice cream back, I have to check the scalp. This ice cream is just like a one The assassin is caught off guard, seriously injured consumers' wallets. To this end, netizens have also summarized very practical experience: don't take the ice cream you don't know.

In many consumers, ice cream has always been cheap, one or two yuan, and the expensive seven or eight yuan, but in recent years, ice cream has developed in the direction of high -end. More and more ice cream pricing has exceeded two. number. According to media reports, ice creams with more than 5 yuan in stores have become the main product, and some boxes of ice cream are priced at tens of yuan. The single -billing price of the ice cream of Menglong, He Lu Xue, and Zhong Xue's high -ranking brands is more than 10 yuan, and part of the part is more than 20 yuan. Corresponding to high -priced ice cream, old popsicles, large pudding, small pudding and other lower -priced ice cream are almost difficult to find.

Why are there more and more high -priced ice cream and fewer and fewer cheap ice cream? Cost, profit, and demand are several key variables that affect changes in the market. In terms of cost, statistical data show that from 2008 to 2020, the cost of raw materials such as milk and cream required for ice cream production rose by about 80%; in terms of profit, ice cream manufacturers and retailers hoped to get rid of the old model of "profit -making and multi -selling". , To launch high -priced products to obtain more profits, high -priced ice cream may not have high sales of cheap ice cream, but higher profit margins can make up for the lack of quantity; in terms of demand, with the improvement of residents' income level and young consumer groups enter the market, they enter the market to enter the market. Consumers' demand for ice cream has also become diversified. From the simple "cold" function, ice cream gradually changes to social (such as net red ice cream) and health (such as the change of ice cream ingredients). The target market. In recent days, the controversy of "1 hour" and "lighter can not burn" about a net red ice cream, which is a cognitive deviation caused by the different ice cream made of high -priced ice cream ingredients and traditional "water+cream".

Ice cream is a full competition market. The dynamic changes in the market structure are the result of the common role of participating parties. If consumers do not buy high -priced ice cream, the sales are not smooth, and retailers will naturally adjust the product structure and turn to sell more cheap ice cream. Although high -priced ice cream occupies the sales of some cheap ice cream, this does not mean that low -cost ice cream has no living space. In fact, there is a concept of "ice cream guard" on the opposite side of the "ice cream assassin", which means that the quality of the quality is stable and the price is not expensive. In price increases, the retail price is still only 5 cents, but such low -priced products obviously cannot cover the higher and higher offline retail costs. Consumers can only get e -commerce and takeaway platforms. In fact, data disclosed by a takeaway platform shows that traditional ice cream manufacturers such as Guangming, Yili, and Mengniu still have products under 3 yuan to choose from, and from the perspective of the overall order price, the proportion of ice cream under 3 yuan accounts for more than 70%. Low -priced ice cream still has strong demand.

Whether it is high -priced ice cream, high -priced instant noodles, or new tea with more than ten yuan and one cup, these are new species that have spawned the layered changes in the consumer market, and it is also a manifestation of the vitality of the Chinese consumer market. The Chinese consumer market is large enough, and consumer demand is diversified enough. Whether it is "ice cream assassin" or "ice cream guard", whether it is a traditional brand or a strong rising brand, they should not be opposed. They all have themselves themselves Space for survival and development.

Daily Economic News

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