Xu Fuji: For 30 years rooted in Dongguan, the leading enterprise of candy plans new development

Text, Figure/Yangcheng Evening News all -media reporter Yu Baozhu intern Xu Furong

Xu Fuji, who is known as the "Sugar Family" and "New Year's Sugar Culture Construction", ushered in the "thirty -standing" year this year. Since its establishment in 1992, more than 140 branches and business offices and over 250,000 terminal stores, Xu Fuji across urban villages, becoming a well -known national classic snack brand. On July 6, the reporter learned at the 30th anniversary of Xu Fuji and a strategic conference that Xu Fuji announced the new brand slogan and launched more than 200 new products of 30 major series for 30th anniversary of the gift.

Xu Fuji Candy Wall

2022 is the 30th year of Xu Fuji rooted in Dongguan. Located in Dongguan, which is known as the "world factory", Xu Fuji relied on strong manufacturing strength to achieve the quality guarantee of high -quality production. The production scale and capabilities of 38 modern workshops and 126 automated production lines, with the global standardized production guarantee product quality of Nestlé, at the same time, the input of intelligent manufacturing projects in the transformation of unmanned workshops, AGV automatic handling robots, unmanned transshipment vehicles, etc. Xu Fu allows Xu Fu The production link of the record has become more intelligent and the production process is more controllable and reliable.

Behind the rich and delicious products is necessarily the quality of quality, the guarantee of manufacturing strength, and research and development innovation. The "delicious tasting officer" team composed of Xu Fuji's quality craftsman, from the selection of raw material origin and the control of the finished color and fragrance, continuously tastrate, research feedback, and improved the products that consumers are satisfied with.

With the continuous rise of new consumer groups such as generations, her economy, silver -haired economy and other new consumer groups, consumer patterns and consumer goods need to be continuously optimized and upgraded. Xu Fuji's aiming at a new field, upgrading product formula, taste, packaging, spokesperson, etc., allowing more groups of consumers to perceive the brand's fashion, interesting and high -end, and promote the transformation of the brand's youthful strategic layout.

For many years, Xu Fuji has been enthusiastic about public welfare. The company "Share Nutrition Sharing Love" Fuman Campus Charity Campaign has continued to fund nearly 80 schools for ten years, providing about 15,000 students worth nearly 5 million yuan. Essence

Source | Yangcheng Evening News · Yangcheng School

Editor -in -law | Huang Lei

School counterpart | Xie Zhizhong

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